MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 94

Consumer Branding Shopping Retail 94

Lure Agency

OCTOBER 5, 2022

As a result, the hospitality industry has had to adapt its marketing strategies to focus on word-of-mouth and online reviews. Because social media has made it possible for your customers to be your best marketing channel. Get to know what sort of traveler they are. How can you provide that to them?

Consumer 52

Consumer Market Marketing Digital Marketing 52

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel 92

Travel Target Marketing Digital Marketing Market 92

Hotel Business

MAY 17, 2023

has appointed Brian Povinelli to SVP, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands.

Branding 100

Branding Market Marketing Marketing Strategy 100

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. To succeed, your marketing strategy should be thorough and diversified.

Market 52

Market Marketing Travel Marketing Strategy 52

Amadeus Hospitality

JUNE 9, 2023

Katie Moro, VP Data Partnerships, BI & Data Products will speak at the co-located HSMAI ROC conference , on a panel addressing Evolving Consumer Segments: Insights for Revenue Management on Wednesday, June 28 at 10:30 am. A new age of travel The world of travel, not surprisingly, has changed substantially over the past four years.

Travel 98

Travel Hospitality Events Operations 98

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Hotel Management

FEBRUARY 8, 2024

Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel. Jacques is a tourism advocate, actively supporting Melbourne as a destination to premium international travellers, and is passionate about supporting the arts, community and charitable causes.

General Manager 263

General Manager Resorts Management Market 263

eZee Absolute

MAY 9, 2023

They are also known for being more tech-savvy, socially conscious and having unique preferences when it comes to travel and hospitality experiences. I’ll be sharing some of the best tips you can implement to create the perfect stay for Gen Z travellers. 9 Tips for Hotels to Create the Perfect Stay for Gen Z Travellers 1.

Travel 52

Travel Hospitality Marketing Strategy Consumer 52

Hotel Business

NOVEMBER 20, 2023

Sojern , a digital marketing platform built for travel, has launched the “ State of Destination Marketing ” report for destination marketing organizations (DMOs). Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.

Market 115

Market Marketing Digital Marketing Marketing Strategy 115

Social Hospitality

FEBRUARY 26, 2024

These interactions will then leave a lasting impression on consumers. For example, customers can now try on clothing virtually before making a purchase or experience a destination through immersive travel simulations. Successful digital marketers should seamlessly integrate Metaverse initiatives with existing marketing strategies.

Digital Marketing 130

Digital Marketing Market Marketing Consumer 130

Hotel Business

MARCH 7, 2023

Sales and marketing teams can collaborate to create personalized automated or ad hoc sales campaigns targeting corporate clients and travel agents to launch outreach efforts with segmented, pre-scheduled campaigns and personalized direct sales communications through Cendyn’s Microsoft Exchange integration.

Sales 83

Sales Sales Enablement B2B Forecasting 83

Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. Most tools that can help businesses to reach consumers are affordable and usable for companies of all sizes and industries. However, certain sectors must leverage digital marketing trends differently.

Digital Marketing 147

Digital Marketing Market Marketing Consumer 147

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. This creates a frictionless, end-to-end charging experience through a pay-as-you-go charging model.

ROI 75

ROI Revenue Consumer Operations 75

eZee Absolute

MARCH 19, 2024

However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels. For example, consider a business traveller who has a few hours between flights or meetings. And trust me, it’s more than just a trend.

Revenue 52

Revenue Consumer Accommodation Hotels 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. Mediaboom is here to help. Schedule Your Free Consultation 2.

Market 89

Market Marketing Marketing Strategy Email Marketing 89

Intelity

MAY 11, 2023

In fact, many Millennial and Gen Z travelers have come to expect it. Here are 3 reasons why including your latest guest technology offerings in your hotel marketing plan is critical: Meet Guests’ Tech Expectations For many of today’s hotel guests, technology is not just a preference, it’s an expectation. Request a demo today.

Hotel Marketing 52

Hotel Marketing Market Marketing Marketing Strategy 52

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. The question is, who are the consumers purchasing these goods and services, and how can we tap into their preferences and desires? Well, not exactly.

Branding 85

Branding Market Marketing Digital Marketing 85

Hotel Speak

JANUARY 11, 2024

It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour. It will help to sustain adaptability and modify strategies in response to performance metrics, consumer preferences, and shifts in the competitive environment.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52

ROI Consumer Travel Cancellation 52

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

Hospitality 84

Hospitality OTA Travel Upsell 84

eZee Absolute

FEBRUARY 15, 2024

According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. It’s bound to catch their attention and prompt them to explore further.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

Amadeus Hospitality

JUNE 20, 2023

Originally published to PhocusWire Exploring today’s traveler expectations as catalysts for change and how the hospitality industry can adapt in the coming years to deliver more seamless journeys Data paints a positive picture for the year ahead in the global hospitality market. Here’s how.

Hospitality 52

Hospitality Travel Occupancy Revenue 52

MediaBoom

APRIL 24, 2023

But how does it differ from traditional marketing strategies? Luxury car marketing is the art of showcasing top-tier vehicles to discerning customers through diverse tactics, including bespoke branding, focused promotion, and tailored customer service. First, let’s start by taking a look at their buyer motivations.

Market 52

Market Marketing Marketing Strategy Digital Marketing 52

Up Hotel

DECEMBER 13, 2022

According to Revenue Hub, 97% of millennials share photos on social media during travels, whilst 71% of travel agencies report better interactions with consumers when committed to a social media strategy. families vs couples).

Hospitality 52

Hospitality Digital Marketing Marketing Strategy Hotels 52

MediaBoom

FEBRUARY 26, 2024

This process involves establishing a unique brand identity, targeting affluent demographics, and employing marketing strategies that highlight the brand’s luxurious nature. They often invest heavily in marketing, storytelling, and superior design to establish themselves as aspirational symbols.

Branding 98

Branding Digital Marketing Market Marketing 98

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 65

Digital Marketing Services Market Marketing 65

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Use language that conveys the exceptional status of the travel experience.

Branding 84

Branding Market Marketing Digital Marketing 84

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 79

Hotel Marketing Market Marketing Marketing Strategy 79

SiteMinder

OCTOBER 11, 2022

Travellers love to find inspiration through video-based content. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. Video marketing for your hotel can make a large impact. Why do hotels need a video marketing strategy?

Market 52

Market Marketing Consumer Hotels 52

MediaBoom

FEBRUARY 29, 2024

Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. These advertisements leverage contemporary marketing techniques, data analytics, and sophisticated design strategies to effectively engage with the discerning target audience of luxury brands.

Consumer 83

Consumer Branding Digital Marketing Market 83

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

MediaBoom

MARCH 28, 2024

Here is a collection of handpicked ads Mediaboom feels exemplifies the best in luxury travel. Refinery Hotel Image courtesy of Conversion Perk Google Hotel Ads continues to change the game by allowing travelers to compare prices and sniff out deals, even when seeking luxury experiences. Here are three excellent examples.

Hotels 52

Hotels Branding Market Marketing 52

MediaBoom

DECEMBER 12, 2023

Mediaboom’s efforts extended to enhancing organic search rankings through carefully crafted SEO and content marketing strategies, including insightful interviews with locals and visitors. By optimizing your brand identity and strategy, you are designing a brand that best attracts your intended target audience.

Digital Marketing 74

Digital Marketing Hotels Consumer Branding 74

Savvy Hotelier

NOVEMBER 30, 2020

It covers hotels, OTAs, apartment rentals, airlines, travel magazines, and industry research. I suggest to also consider Instagram or Facebook so that you can also see their consumer content. Join their loyalty programmes and subscribe to all marketing. That way you can in touch with their marketing strategies and offers.

Hospitality 52

Hospitality Marketing Strategy OTA Travel 52