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Skift’s Top 12 Travel Research Reports of 2023

Skift Blog

Skift Take: Did you miss some of our Skift Research reports during a busy year? We've gone back and hand-picked our favorite 12 must-read reports for the year. Have no fear! Seth Borko Read the Complete Story On Skift

Travel 291
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Starfleet Research Launches Surveys for Research Reports on Hotel IoT Security, Pool Water Management, and Guest Data Capture

Hotel News Resource

Starfleet Research has announced the launch of three new market research surveys for hotel and resort IT directors and other professionals in the hospitality industry. These surveys will serve as the foundation for three upcoming research reports that focus on various aspects of hotel and resort technology.

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An Insider’s Look at Asksuite’s Hotel Industry Research Report

AskSuite

In this article, hotels get a run down of a webinar where specialists discussed the findings in Asksuite's Hotel Industry Research Report. O post An Insider’s Look at Asksuite’s Hotel Industry Research Report apareceu primeiro em Asksuite | Hotel Chatbot.

Hotels 52
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The AI Advantage for Hotels: Strategic Use Cases Published in New Report by Info-Tech Research Group

Hospitality Net

Info-Tech Research Group’s latest research highlights the unveiling of its AI/ML Use Case Library tailored for the hospitality industry.

Business 221
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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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AHLA Foundation: Hotel Industry Jobs Projected to Outpace Market Job Growth

Lodging

WASHINGTON—Recent research commissioned by AHLA Foundation, the charitable arm of the American Hotel and Lodging Association (AHLA), projects robust demand for hotel industry jobs over the next five years, outpacing overall market job growth.

Market 274
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Hotel Chains Need to Up Game on Franchise Emission Reporting: New Skift Research

Skift Blog

Skift Take: Progress has been made on environmental reporting by hotel companies, but major blind spots remain. The asset-light model being pursued by most large hotel companies jars with the need for greater oversight by head office to really track and improve emissions. Wouter Geerts Read the Complete Story On Skift

Hotels 213
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. However, organizations are fighting back - and winning.