SiteMinder

OCTOBER 15, 2023

They can also be known as distribution channels and are crucial for ensuring your hotel maintains a healthy occupancy rate and revenue stream. Travellers are now predominantly booking their accommodation online, making it more crucial for hotels to focus on capturing bookings via their own website, OTAs, metasearch, and other online channels.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59

Little Hotelier

OCTOBER 17, 2023

Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services. You can use a tactic known as the Billboard Effect to link your website to your OTA profiles, convincing guests to check you out.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

SiteMinder

SEPTEMBER 6, 2023

While they can be a wild card in the hotel management game, they offer a unique opportunity to maximise occupancy and revenue. Last-minute hotel room bookings have a range of benefits including: Maximised occupancy : Filling rooms at the eleventh hour ensures that you’re making the most of your available inventory.

Overbooking 98

Overbooking Occupancy Revenue Hotels 98

Hotelier Magazine

MAY 4, 2023

Meanwhile, midweek occupancies aren’t looking as good as companies are loathed to give up the huge cost savings from the video-conferencing boom by returning to the days of overly generous corporate travel budgets. Or maybe your automated pre-arrival email-based upselling isn’t working, but SMS offers sent out three days prior are converting.

Revenue 59

Revenue Upsell Occupancy Business 59

Cloudbeds

MARCH 23, 2023

eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.

OTA 98

OTA Digital Marketing Travel Hotels 98

SiteMinder

JULY 25, 2022

Here’s a list of 8 simple tactics you can try at your hotel to increase ADR: Focus on increasing the spend from high-value guests – Your OTA channel partners will have data on which guests deliver higher ADR on average, such as business travellers or couples travelling for leisure. You can then strategise how you target these segments.

Average Daily Rate 52

Average Daily Rate Upsell Occupancy Revenue 52

Travelboom Marketing

SEPTEMBER 1, 2023

It’s clear that OTAs, as well as major hotel brands are putting significant resources behind creating the best hotel rewards program possible. Alternatively, less expensive room rates can be redeemed through more aggressive upselling. A hotel loyalty program would amplify these opportunities to upsell.

Ancillary Revenue 52

Ancillary Revenue Upsell Hotels Travel 52

Cloudbeds

FEBRUARY 15, 2023

For example, GAC is typically higher in low seasons when room rates and occupancy are lower, and lodging properties spend more on marketing campaigns. For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings?

OTA 52

OTA Cost Per Click Revenue Market 52

Little Hotelier

NOVEMBER 6, 2023

Upselling and cross-selling Grab upselling and cross-selling opportunities with both hands. The best channel managers allow you to seamlessly connect with all of your OTAs and channels, and give you clarity and control over all pricing.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

StayNTouch

NOVEMBER 16, 2022

This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs. The Billboard Effect shouldn’t be underestimated, as a study by Cornell estimates that being listed on an OTA corresponds with a 7.5-26% 26% increase in hotel reservations. 26% increase in hotel reservations.

OTA 52

OTA Hotels Revenue Overbooking 52

Cloudbeds

FEBRUARY 28, 2024

These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation.

Revenue Management 98

Revenue Management Revenue Hotels Operations 98

Hotel Speak

JULY 4, 2023

They can work with a hotel channel manager to ensure real-time distribution of rates and inventories across OTAs for better visibility, more sales, and zero overbookings. It ultimately increases their profitability by maximising revenue and occupancy. to offer them personalised experiences.

Hotels 52

Hotels Revenue Management Revenue Occupancy 52

Clock Software Hospitality

NOVEMBER 3, 2020

Here are some of the ways in which hotel PMS solutions can aid a hotel in improving daily operations: Increase RevPAR via Direct Bookings Online travel agencies (OTAs) allow hoteliers unlimited access to a large pool of potential guests, charging a commission for every booking made through them.

Hospitality 52

Hospitality OTA Revenue Management Hotels 52

SiteMinder

SEPTEMBER 6, 2023

In the case of those hotels using multiple OTAs, the right booking engine should also synchronise these details across every other channel in use. Moreover, instant confirmation emails can serve as a platform for upselling additional services, further boosting revenue.

Hotels 98

Hotels Revenue Occupancy Services 98

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 59

Operations Management OTA Hotels 59

Q4Launch

FEBRUARY 3, 2022

Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. This is also prime time for upselling potential guests from their original reservation. Bolded ones are the most typical.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

SiteMinder

JANUARY 8, 2024

A core aspect of hotel management includes managing your room inventory and reaching desired occupancy rates; however, you could also be ensuring that everything is in order for your guests or organising staff and cleaning schedules. This not only encourages repeat business but also helps your hotel keep a consistent occupancy rate.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

APRIL 15, 2024

Guest experience automation Powering improvements to the guest experience are tools that enhance guest engagement and self-service, like automated email confirmations and pre-arrival messages, upsell tools, and mobile check-in applications.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Xotels

APRIL 3, 2024

Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time. The Hotel’s Own Website (and Booking Engine) Online Travel Agencies (OTAs): Booking.com, Expedia, Airbnb, etc.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Catala Consulting

DECEMBER 28, 2023

Such as check-in kiosks, new upselling tools, a full new automated email campaign, … To further enhance guest experiences, hoteliers can experiment employing technology such as artificial intelligence and machine learning to predict guest preferences and personalize services.

Management 52

Management Revenue Management Revenue Hotels 52

Cloudbeds

JUNE 8, 2023

From increasing occupancy to generating direct bookings and increasing ADR, lodging operators have a lot on their plate. At full occupancy , that’s $6,375 in potential revenue each day. At its average occupancy rate of 72%, the average revenue per night is $4,590. Say your run a 15-room luxury inn nestled in the foothills.

Management 98

Management Hotels Revenue Digital Marketing 98

SiteMinder

OCTOBER 11, 2022

From the large OTAs and GDSs to individual retail travel agents, you’ll be able to instantly provide real-time booking information to your agents that will help drive bookings. Creating partnerships with different types of agents in the industry, from OTAs to GDSs, is necessary to survive in a competitive climate. Manage your revenue.

Hotels 52

Hotels Management Revenue Management Revenue 52

STAAH

MAY 16, 2023

Hotel managers and revenue managers use data analysis and revenue management tools to determine the optimal price for each room based on various factors such as occupancy rates, booking trends, and competitor rates. On the contrary in low season, in order to ensure revenue, you can charge lower prices in order to increase occupancy.

Revenue Management 85

Revenue Management Upsell Occupancy Rack Rate 85

Cloudbeds

MARCH 30, 2023

Implement a rate checker Travelers can spend hours going back and forth between a hotel’s website, online travel agencies (OTAs) , and metasearch engines searching for the best deal. Offer an integrated marketplace to pre-book Ancillary services or upsells represent a valuable opportunity to drive guest satisfaction and loyalty.

Hotels 52

Hotels Travel Operations Services 52

eZee Absolute

MAY 7, 2024

Targeted Promotions and Upselling: Imagine offering a honeymoon package to a couple celebrating their anniversary, or suggesting spa treatments to guests who’ve indicated an interest in wellness. By leveraging guest data, you can personalize your promotions and upselling opportunities, making them more relevant and enticing.

Revenue Management 52

Revenue Management Revenue Management Upsell 52

Inn Quest

MAY 11, 2023

By drawing in more visitors, raising occupancy rates and enhancing profitability, a thoughtful pricing strategy can help hotels maximize their revenue. Even if occupancy rates do not rise, this can help hotels raise their profit margins. A Rise in Profitability: Effective pricing strategies can also boost a hotel’s profitability.

Revenue 88

Revenue Occupancy Hotels Market 88

Xotels

APRIL 3, 2024

Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Bring customers to your website: thinking multi-channel here is important.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Hotelogix

OCTOBER 19, 2023

Here are a few essential integrations: Channel Manager: With a two-way seamless connectivity, it helps hotels with real-time update of rates and inventories across OTAs and metasearch engines. The primary objective is to help hotels sell more at the best rates to the right guest to boost occupancy and revenue. 

Hotels 52

Hotels Revenue OTA Management 52

Hotel Business

NOVEMBER 15, 2022

Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. With turnkey access to OTAs and travel agents, hotels can diversify their revenue, capture high-value bookings, increase occupancy and eliminate double bookings. Stayntouch 2.0

Scale 52

Scale Upsell ROI Management 52

SiteMinder

AUGUST 30, 2023

Here’s why they’re beneficial: Revenue diversification Hotel packages allow you to diversify your revenue streams by upselling various services and amenities. Increased occupancy Strategically designed packages can help fill rooms during off-peak seasons or weekdays. Cutting edge channel manager. Earn more direct bookings.

Hotels 98

Hotels Revenue Services Business 98

STAAH

NOVEMBER 22, 2022

In a hotelier’s case or any accommodation provider, selling rooms is the main product to reach full occupancy. There are plenty of upselling tools available. have you listed your property on the top performing OTA channels , how well are you marketing to attract direct bookings from your main website? Find out more here.

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73