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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.

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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

GDS and Niche OTA Power b. Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs. Your rates drop automatically to drive last-minute bookings, across all OTAs.

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The Citi Residenci Hotels: Building a Smarter Hospitality Future with STAAH

STAAH

STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.

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OTAs ramped up their marketing investments in Q1 2025

Hospitality Today

With Booking leading in direct channel growth, Expedia testing AI tools on Instagram, Airbnb scaling localized expansion, and Trip.com targeting aging travelers with storytelling, the marketing arms race shows no signs of slowing. Key takeaways Marketing spend keeps rising OTAs spent $4.5B billion in 2024.

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Hotel tech stack: How to build and scale effectively

SiteMinder

In this guide, we’ll take a closer look at hotel tech stacks, and find out how to build and scale yours. Do thorough research to ensure a solution does what you need it to, will integrate seamlessly, is capable of scaling with your business, and doesn’t lock you in. Table of contents How is a hotel tech stack interconnected?

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Top 10 OTAs for Hotels to Boost Bookings

eZee Absolute

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.

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Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024

Hotel Speak

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

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