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GDS and Niche OTA Power b. Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. If youre only using it to manage availability, you’re missing out on serious ROI. Your rates drop automatically to drive last-minute bookings, across all OTAs.
With Booking leading in direct channel growth, Expedia testing AI tools on Instagram, Airbnb scaling localized expansion, and Trip.com targeting aging travelers with storytelling, the marketing arms race shows no signs of slowing. Key takeaways Marketing spend keeps rising OTAs spent $4.5B billion in 2024.
Manual processes in communication, especially at scale, introduce hidden costs: missed direct booking opportunities, staff overload, and fragmented service experiences. By delivering timely, contextual responses, hotels reduce dependence on OTAs and capture more direct bookings —with higher margins. Read the full case study here.
Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. CDPs make personalisation at scale not only feasible but highly efficient. Consider questions like: What do you want to improve with a CDP?
Initial Costs and ROI Concerns While software investments may seem high, the ROI from optimized operationsfewer breakdowns, better guest scorescan quickly justify the spend. Booking Platforms & OTAs booking lead times, cancellation trends, channel performance. Training and simple tools are essential.
These systems enable hotels to deliver personalized experiences at scale, ensuring every guest feels seen and valued without requiring additional work from employees. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. How Can Hotels Enhance Guest Experience with Innovative Marketing?
Its a strategic asset for hotels seeking to scale personalized service and optimize commercial performance. Asksuites AI Reservation Agent: Real Impact at Scale With over 5,000 hotels worldwide, Asksuites AI Reservation Agent is helping hotels open more conversations and close more reservations. billion by 2026.
Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. helps them scale service, increase conversions, and operate more efficiently - without compromising the guest experience. SynXis Concierge.AI
Your cost to acquire an OTA guest is going up. Focus on portfolio-level ROI, not just top-line revenue It’s tempting to chase growth for its own sake—more listings, more channels, more exposure. Are you investing enough in retargeting or email remarketing to bring them back next time? They’re early signals.
How do you scale something like that? But, you know, as I say it seems like, well, well, of course, but scaling something like that, you get into the thousands of properties. So that kind of language and, and that kind of, um, you know, flow scaling that really came out of those partnerships. What is that? Absolutely.
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.
Punchh Loyalty: Punchh® remains the restaurant industryâs gold standard for loyalty and is now even more flexible with deeper integrations into marketing, guest data, and ordering, new membership tier functionality, and AI-driven rule activation to support enterprise-scale retention.
The merger will create a restaurant technology company that delivers solutions for the entire food lifecycle at scale. Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI.
Punchh Loyalty: Punchh® remains the restaurant industryâs gold standard for loyalty and is now even more flexible with deeper integrations into marketing, guest data, and ordering, new membership tier functionality, and AI-driven rule activation to support enterprise-scale retention.
Adapting to Changing Expectations Keep a pulse on travel trends via OTA data , social listening, and reviews. 👉 Read Also - Hotel PMS UX: Improve Revenue & Staff Workflow Measuring ROI on Entertainment Investments Entertainment initiatives can feel intangible — but there are clear ways to measure their impact.
For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app. Q2: What kind of rewards work best for hotels? A: Absolutely.
In this article, we’ll explore why AI messaging is becoming a must-have for hotels, how it enhances operational efficiency, and how it helps drive direct bookings while reducing reliance on OTA. Solutions: Start small with a chatbot for FAQs before scaling up. Improve guest satisfaction with real-time, personalized engagement.
The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!
Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. How can I measure ROI on travel advertising? With this information, you can begin crafting better-targeted ads.
When guests book through the hotel instead of a third-party website or OTA, the hotelier can forgo hefty commission fees and enjoy complete control over the booking experience. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.
Hotels can deliver better service with a fully mobile platform, robust automation, mobile guest check-in and automated upsells that drive ROI. Channel manager: By optimizing all hotels’ booking channels, the channel manager enables hotels to scale their business globally. Stayntouch 2.0 The post Stayntouch 2.0
Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets.
Considering inbound RFPs along a scale of complexity and booking window (Figure 1) can help hoteliers identify the appropriate response type. Much like online travel agencies (OTAs) for individual travelers, these are a boon for busy meeting planners.
The US-based hotel owner/operator Tishman has a track record for developing and managing premier large-scale hospitality assets in major markets. The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI.
Guests looking for luxury look for hotels on the higher end of the ranking scale, whereas guests with a strict might may go for lower-end hotels. Online travel agencies (OTAs) : Hotel rating systems play a crucial role in online booking platforms. Make life easy for your guests, and you’ll quickly find your ranking improved.
Originally, moreover, published rates were solely coming from third-party advertisers (such as OTAs), while the official websites were only visible thanks to a backlink to brand.com, not unlike TripAdvisor.com ‘s Business Advantage. . When clicking on the ads, users were taken to a dedicated URL, google.en/hotelfinder
Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year. In order to increase direct bookings , hotels need to think about their overall web presence, not just OTAs.
Our software includes: A channel manager with 450+ OTAs Cloud-based reservation management Front desk system Automated guest communications Competitor pricing insights Reports and analytics And more! Instead, invest in software that does everything you need it to do in one place – and can scale at the same rate as your ambitions.
A specialised booking engine is designed to scale with your hotel and offer continuous updates and improvements to better serve the hospitality industry. Fully integrated with 450+ OTAs and booking channels. Am I looking for a booking system that can grow with my hotel? No more double-bookings!
Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. This data-driven approach enables continuous optimization, ensuring the highest possible return on investment (ROI). Costs are incurred only when your ad is clicked, guaranteeing that your budget is allocated towards real interest.
They can leverage consistent standards and economies of scale to deliver reliable experiences. People have a high level of faith in OTAs. Investing in a captivating and clear brand experience will multiply the effect of your satisfied customers and provide you with a terrific ROI.
Establish a direct channel with a booking engine OTAs charge commissions which can cut directly into the profitability of your enterprise. Tips for success While OTAs are useful, you don’t want to rely on them all the time. Does the font scale properly? You’re responding to anyone else who might be reading it in the future too.
The scale of the hospitality infrastructure developed for the tournament is pretty staggering – new properties included those under brands such as St. It can apply to future new-build projects as well as conversions, helping to mitigate commercial risk and increase ROI.
Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Paid ads deliver speed and scale, while organic efforts build long-term visibility and trust. Let Mediaboom guide you.
In this guide, youll discover how to leverage email marketing to increase your ROI through personalized campaigns, segmentation, automation, and data-driven strategies. Unlike paid advertising or OTA platforms, email gives you full ownership of your audience, allowing you to nurture leads and maintain engagement long after a guest checks out.
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