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Solid occupancy isnt enough anymore. While occupancy is still a core metric, relying on it too heavily can leave your property management business vulnerable to seasonal swings, economic uncertainty, and a volatile demand environment. Why You Cant Rely on Occupancy Alone First, lets state the obvious: you dont control demand.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. This dominance comes at a cost.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Some of the findings: Direct bookings are on the rise.
Facing integration challenges Before using STAAH, they had no way of integrating all bookings which limited the team at Lackford Lakes Barns to increase online visibility by joining more online travel agents (OTAs). A three-step booking process combined with its mobile responsiveness ensure guest enjoy a seamless experience.
This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. Why it’s important for hotels? Why it’s important for hotels?
With offerings tailored for both leisure and business travellers including well-appointed rooms, conference facilities, swimming pools and authentic culinary experiencesSentrim is more than a hotel group. With STAAH channel manager , the team had greater control over revenue from corporate bookings to last-minute leisure travellers.
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.
With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked by fewer bookings and even lower forward bookings. Or you can entice weekend travellers to stay an extra day with a sweeter mid-week deal?
While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. The second era of compsets started when the internet brought online travel agencies (OTAs) and online bookings, making competition more dynamic.
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. You can maximise occupancy and revenue without manual rate updates. Enter the channel manager.
The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%.
Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs. This increases your ranking on OTAs.
And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.
Organic reach was low and whilst the online travel agents (OTAs) helped distribute the prestigious property to targeted countries, it came at a cost a high one. There was a need to reduce the dependency on OTAs and enhance revenue by increasing direct revenue through The Komus website.
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.
It matters on your OTA listing and it definitely matters on your vouchers and linked promotion materials. This can help in managing occupancy rates more effectively. For instance you can offer exclusive experiences unavailable through standard bookings, such as private dining or VIP amenities. 3) Content quality. 8) Last-minute deals.
Travelers today rely on Google as their go-to platform for trip planning, making it essential for hoteliers to stand out where bookings happen. Competitive Pricing : Use dynamic pricing strategies to stay competitive and attract price-sensitive travelers. Direct Bookings : Drive more direct bookings without relying heavily on OTAs.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. For example, targeting people looking for a local getaway during shoulder seasons or offering special deals to business travelers for repeat bookings.
A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Compatibility with Major PlatformsA good channel manager integrates with OTAs like Booking.com, Expedia, and Airbnb. What Is a Channel Manager and Why Does It Matter?
With its recently opened hotels, Public is seeing strong occupancy rates continue. We’re getting consistently higher occupancies and a lot of repeat business,” Sproule said. “At We’ve seen the occupancies continue through these cooler months. “We’re
OTA Insight has launched Rate Insight+, a solution that gives hoteliers a complete view of their competitive landscape by combining hotel and short-term rental data in a single platform. ” The post OTA Insight launches Rate Insight+ appeared first on hotelbusiness.com.
Whilst OTAs and travel agents play their role in increasing awareness and occupancy, direct bookings are prized for possessing the lowermost costs when it comes to acquiring guests. Download this free e-Book to drive more revenue Are you looking for ways to optimise your property’s revenue?
What is occupancy rate? Occupancy rate determines how full your hotel is at any given time. Your property’s occupancy rate is one of the most important indicators of success. What is the formula for occupancy rate? For example, if you have 20 rooms, but only 10 are occupied, your occupancy rate will be 50%.
Every hotelier dreams of high occupancy, steady revenue, and a thriving business year-round. Its a powerful, full-funnel strategy designed not only to capture attention but also to nurture relationships over time, following five key stages at its core: understanding, attracting, engaging, converting, and retaining travelers.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue. These statistics show why OTAs are essential for hotels.
A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. These ads are designed to appear in front of potential guests at the moment they’re planning or booking travel.
What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb.
Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? Global Distribution Systems (GDS) – Used mainly for corporate travel bookings.
Therefore, ensuring it’s easy for guests to book, whether direct or through third parties, is paramount to fulfilling a successful occupancy strategy and higher Average Daily Rate (ADR) goal. Research has found the more visible your hotel is online, the more likely someone is to book it – both directly or via an OTA.
For small and mid-size hotels, having the right OTA ( Online Travel Agencies ) channel manager is critical. Choosing the right OTA channel manager can streamline your hotel’s online distribution strategy, prevent overbookings, and boost overall profitability. What is a Channel Manager?
50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Decision: Should we increase or hold the retail pricing on online travel agents (OTAs) and the brand website? Increase LOS: Encourage longer stays to boost occupancy on typically lower-demand days.
As a hotelier, boosting the occupancy rate is critical to running a successful business. In a highly competitive industry, you must attract and retain guests to increase your property's occupancy rate and revenue. This article will explore various ways to improve hotel occupancy rates and the role of technology in it.
Worldwide: Cloud-based business intelligence company OTA Insight has launched Rate Insight+, a commercial tool which combines hotel and short-term rental data into one platform. Rate Insight provides real-time rate information on competitors’ pricing strategy, featuring insights on rates, ranking, reputation, and occupancy.
With a data-driven approach and AI-powered tools like eZee Mint AI , you can still maximize occupancy, increase revenue per room , and turn last-minute demand into profits. Dont Let Last-Minute Pricing Cost You Profits Ed Sheerans fanbase is diverse, from students and backpackers to luxury travelers. But you have to act fast.
In the competitive world of hospitality, one of the most critical challenges of hotel professionals is balancing room rates with occupancy levels. Channel Management Software will help manage room inventory across multiple online travel agencies (OTAs) and booking platforms. Use predictive analytics to forecast future demand.
BHN editor Eloise Hanson outlines six hotel and travel trends expected to shape the industry in 2023. Pent-up demand and revenge travel have helped major cities recover post-Covid, resulting in strong and resilient ADRs. TV inspired travel . Hotel e-tail. per cent on average above inflation per year.
Understanding the difference between online booking and travel agency services is crucial for hotel owners and managers looking to optimize their revenue streams. As the hospitality landscape evolves, knowing how to navigate these channels can significantly impact your occupancy rates and overall profitability.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
It analyses several factors including demand, season, occupancy forecast, and competitor pricing, etc. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs.
With the majority of travelers turning to online platforms to research, compare, and book accommodations, a robust online distribution strategy becomes indispensable. Find out more on STAAH Channel Manager here Online Travel Agents (OTAs): Your online distribution strategy cannot ignore this channel.
Bar rate : Best available rate (BAR) is often lower than the rack rate and fluctuates based on demand, season, and occupancy. Net rate : This is the rate after subtracting any commissions or fees, often used in negotiations with online travel agencies (OTAs) or corporate bookings. What are the benefits of standard rack rates?
With the rise of online travel sales and the influence of e-commerce and review sites, accommodation providers must adapt to the evolving distribution landscape. 8) Online Travel Agents (OTAs): Working with multiple online travel agents (OTAs) is crucial for increasing digital distribution and overall occupancy.
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