Hotelogix

JANUARY 19, 2025

In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue.

Hotel Marketing

Cloudbeds

APRIL 8, 2025

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

Revenue

Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

Marketing

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. This is the power of email marketing it keeps your hotel relevant, memorable, and approachable.

Marketing Strategy

Little Hotelier

AUGUST 29, 2023

The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software.

ROI

MediaBoom

MARCH 15, 2024

A recent Statista report forecasts that by 2025, over ten percent of all retail sales in the United States will stem from mobile commerce, underscoring the critical need for luxury brands to innovate their digital marketing strategies. Example: Bulgari , the luxury jeweler, exemplifies content marketing mastery.

Digital Marketing

MediaBoom

NOVEMBER 28, 2024

In 2024, travel and tourism added $11.1 This milestone underscores the sector’s significance and the necessity of effective travel promotion strategies to stay competitive as we look ahead to 2025. So, what is travel advertising, and why is it essential for businesses?

Travel

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Marketing

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI

Hotel Speak

MARCH 13, 2024

But with ever-evolving marketing strategies and a constant battle for online visibility, allocating your budget effectively is critical. Search Engine Optimisation (SEO) Over 80% of travellers begin their journey with online research. Keyword research: Understand the search terms travellers use to find hotels like yours.

Marketing Strategy

Up Hotel

DECEMBER 9, 2024

Generative Engine Optimisation (GEO) is transforming how hotels reach travellers by focusing on AI-friendly, context-rich content that stands out in AI-generated recommendations. Optimised Campaigns: Use compelling ad copy, well-designed landing pages, and robust conversion tracking to refine your PPC strategy.

ROI

MediaBoom

AUGUST 23, 2024

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Remember, PPC is an ongoing process.

Resorts

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 trillion by 2024 , the need for luxury travel experiences hasn’t slowed one iota, necessitating luxury travel ads. What makes a travel ad “luxury? What makes a travel ad “luxury?” Here are some ways it’s been done.

Travel

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy

MediaBoom

MARCH 9, 2023

There is a clear and voracious appetite among the global population to travel. While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury travel is a thriving industry. As such, the competition amongst companies in the luxury travel sector is fierce.

Marketing

MediaBoom

MARCH 29, 2023

Aviation marketing is no simple task. You need a solid and straightforward marketing plan for your aviation business. Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? All aviation businesses can’t use the same marketing strategy.

Marketing

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

Marketing

MediaBoom

JUNE 5, 2024

In an industry as dynamic and competitive as travel, standing out online is crucial. Digital marketing for travel industry refers to all online efforts to promote your travel brand, tours, or destinations. Ready to make 2024 your best year yet in the travel industry?

Digital Marketing

SiteMinder

SEPTEMBER 22, 2024

For medium-sized hotels, particularly those looking to boost their brand visibility and drive bookings , leveraging influencer marketing can be incredibly effective. Hotel influencers are content creators, bloggers, vloggers, and social media personalities who share their travel experiences with their followers.

Marketing

MediaBoom

OCTOBER 4, 2023

Looking at content marketing examples can be a good way to discover new marketing ideas for your company. While not all marketing strategies are highly shareable, we’ve included many in this article that have set their company apart from the competition. Thus making them a success in the content marketing industry.

Marketing

Little Hotelier

MARCH 28, 2023

In this guide we’ll take a closer look at hotel content marketing: why you need it, some best examples, and more specifically, how it can benefit your website. Why does my hotel need a content marketing strategy? Hotel content marketing is critical because it is one of the most effective ways to attract guests.

Marketing

MediaBoom

AUGUST 1, 2024

McKinsey & Company estimates that domestic travel will experience a three-percent rate of growth per year. How do you make marketing for hospitality and tourism successful? How do you make marketing for hospitality and tourism successful? That means your hospitality and travel agency needs a solid online presence.

Tourism

MediaBoom

JULY 4, 2023

A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey. To create a real estate marketing strategy, you need to optimize your website for conversions. If you need assistance auditing your current strategy, contact Mediaboom.

Real Estate

Q4Launch

OCTOBER 3, 2023

While some companies may misuse this marketing strategy, it's up to you to use it effectively and ethically. With minimal effort, email marketing can provide a high return on investment. So it's time to dismiss any preconceived notions and embrace the potential that email marketing can bring to your business.

Email Marketing

Hotel Business

APRIL 1, 2024

As drivers look for solutions to their charging challenges that will improve their overall travel experience, next-generation EV chargers allow hoteliers to meet those needs while generating new revenue opportunities for their location. The guest experience is the most important aspect of the hospitality industry.

ROI

Inn Quest

JUNE 13, 2023

Consider the age, location, interests and travel preferences of your ideal guests. By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that.

Hotel Marketing

MediaBoom

NOVEMBER 14, 2023

To craft an effective B2B business development strategy , it’s crucial to identify the most opportune moments for launching growth initiatives. This involves analyzing market trends and aligning them with your business goals. Therefore, work on streamlining your marketing and sales efforts.

B2B

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing

Travelboom Marketing

MARCH 21, 2024

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. The more tailored the advertising, the better your return on investment (ROI), because the ads home in on the searchers most likely to convert.

Marketing

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention.

Email Marketing

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer

MediaBoom

MARCH 27, 2023

It is focused on attracting a select group of consumers who demand the best of everything, and takes place across multiple marketing platforms. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. What is the target market for luxury hotels? They have been surrounded with influencer marketing.

Hotel Marketing

Little Hotelier

JUNE 5, 2023

One of the biggest challenges that small hoteliers face is the dominance of Online Travel Agencies (OTAs) like Booking.com and Expedia. Direct booking tools allow you to capture valuable guest data, which can be used to personalise the guest experience and inform your marketing strategies. ROI is key! Guest data capture.

OTA

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.

Marketing

Social Tables

APRIL 16, 2019

“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel.

Events