Hotel Speak

DECEMBER 21, 2023

Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.

OTA 69

OTA Travel Revenue Business 69

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.   Why should you partner with OTAs?

OTA 107

OTA Overbooking ROI Hotels 107

Skift Blog

MARCH 6, 2024

Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Cendyn Read the Complete Story On Skift

Digital Marketing 297

Digital Marketing OTA Market Marketing 297

Hotel Business

FEBRUARY 5, 2024

Hospitality management platform Cloudbeds has revealed rankings of the highest revenue-generating Online Travel Agencies (OTAs) worldwide, as well as by various countries and regions, with Booking.com coming out on top. The post Cloudbeds: Booking.com top revenue-generating OTA for indies appeared first on hotelbusiness.com.

OTA 64

OTA Revenue Motels Travel 64

Hospitality Net

FEBRUARY 26, 2024

The research by Morning Consult for the American Hotel and Lodging Association reveals a significant dominance of Online Travel Agencies (OTAs) in the U.S. hotel market, controlling 90% of online bookings and receiving over $50 billion annually from hotels.

OTA 182

OTA Hotel Marketing Hotels Market 182

Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.

OTA 59

OTA Hotels Online Sales Market 59

Hospitality Net

NOVEMBER 9, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 244

Revenue Market Share OTA Hotels 244

Experience Hotel

JANUARY 17, 2024

Dans l’univers en perpétuelle évolution de l’hôtellerie, les OTA (Online Travel Agencies, ou agences de voyage en ligne en français) sont devenues des acteurs incontournables. L’Exhaustivité des informations Les OTA misent sur l’exhaustivité et l’accessibilité de leurs contenus.

OTA 52

OTA Market Marketing Travel 52

Inn Quest

OCTOBER 24, 2023

Hoteliers often face the decision of whether to focus on direct bookings through their website or rely on Online Travel Agencies (OTAs) to fill rooms. Despite the rising popularity of OTAs, direct bookings continue to hold their own in the competitive landscape. Building a loyal customer base is essential for long-term success.

OTA 52

OTA Hotels Market Marketing 52

eZee Absolute

SEPTEMBER 30, 2022

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.

OTA 85

OTA Hotels Accommodation Consumer 85

Hotel News Resource

FEBRUARY 26, 2024

This is an extremely lucrative business model and generates billions of dollars for Online Travel Agencies (OTAs) every year. According to Morning Consult research commissioned by the American Hotel and Lodging Association, hotel bookings make up 15 percent of all U.S. e-commerce, with over 500 bookings occurring every minute.

OTA 40

OTA Market Marketing Hotels 40

Boutique Hotel News

MARCH 20, 2023

US: Cloud-based hospitality business intelligence platform OTA Insight has announced the appointment of Vivek Bhogaraju as its chief operating officer (COO). Bhogaraju said: “I am thrilled to join OTA Insight and work alongside such a talented, driven and dedicated team.

OTA 52

OTA Scale General Manager Operations 52

Boutique Hotel News

MARCH 20, 2023

US: Cloud-based hospitality business intelligence platform OTA Insight has announced the appointment of Vivek Bhogaraju as its chief operating officer (COO). Bhogaraju said: “I am thrilled to join OTA Insight and work alongside such a talented, driven and dedicated team.

OTA 52

OTA Scale General Manager Operations 52

Skift Blog

MARCH 29, 2024

Skift Take: The leaders of MakeMyTrip and Yatra Online advocate for a keep-your-head-down approach: understanding India's latest travelers, focusing on customer retention, and embracing the digital landscape without being bogged down by competitors. Elizabeth Casolo Read the Complete Story On Skift

Travel 283

Travel OTA Tourism Market 283

TravelNet

AUGUST 3, 2023

Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs. This increases your ranking on OTAs.

OTA 98

OTA Management Occupancy Services 98

Hospitality Net

JULY 5, 2023

Renting apartments for short stays continues to gain popularity among travelers, allowing individuals to generate a substantial income. However, professional agencies compete with homeowners offering private apartments for vacation rentals and online travel agencies (OTAs).

OTA 246

OTA Travel Market Marketing 246

Hospitality Today

FEBRUARY 26, 2024

As of September 2023, Booking Holdings was the online travel company with the highest market cap worldwide

OTA 40

OTA Market Marketing Travel 40

SiteMinder

FEBRUARY 8, 2024

What are Chinese travellers? Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. Table of contents Why should you capture the attention of Chinese travellers?

Travel 52

Travel Market Marketing Tourism 52

Hospitality Net

JUNE 23, 2023

Metasearch engines like Google dominate the online travel market. While OTAs can sometimes seem like an unbeatable force, hotels can level the playing field by implementing a comprehensive metasearch strategy that allows them to attract potential guests and increase their profitability.

Revenue 237

Revenue OTA Travel Market 237

Hospitality Net

JANUARY 8, 2024

The intricate task of preserving rate parity is further compounded by the diverse array of online travel agencies (OTAs) and alternative distribution channels. Navigating this intricate landscape demands strategic finesse as hotels strive to assert their presence and competitiveness in the market.

OTA 197

OTA Revenue Travel Market 197

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. What is an OTA? An OTA is an online travel agent (or online travel agency).

OTA 52

OTA Travel Accommodation Market 52

Refine

SEPTEMBER 19, 2022

Online travel agencies (OTAs) have become a pivotal part of the hospitality industry, impacting the way properties market online and travelers do their research. It’s predicted that, on average, travelers make 25 website visits before booking.

OTA 59

OTA Travel Hotels Market 59

Hotel Speak

APRIL 10, 2024

Feeling the pinch of OTA commissions? One way to drive direct business at a generally lower acquisition cost is through affiliate marketing, a powerful alternative to reclaim direct bookings and build stronger guest relationships. Make use of affiliate marketing platforms that provide detailed analytics and reporting.

Market 88

Market Marketing OTA Hotels 88

Hospitality Net

JUNE 26, 2023

Renowned for its breathtaking beaches, vast landscapes, fascinating wildlife and cosmopolitan cities, Australia is a gem of the Asia-Pacific (APAC) tourism market and a dream destination for travelers around the globe. A land down under Australia occupies a special place in the hearts and minds of travelers.

Hospitality 245

Hospitality Tourism OTA Travel 245

Boutique Hotel News

MARCH 6, 2023

Worldwide: Cloud-based business intelligence company OTA Insight has launched Rate Insight+, a commercial tool which combines hotel and short-term rental data into one platform. In March 2022, OTA Insight acquired vacation rental market intelligence company Transparent.

OTA 52

OTA Occupancy Accommodation Hotels 52

Hotel News Resource

DECEMBER 5, 2023

Article - OTAs Suspend Advertising on X - ShortTermRentalz - Online travel agencies Airbnb and Expedia have suspended their advertising on X [formerly Twitter] with immediate effect.

OTA 40

OTA Travel Hotel Sales Sales 40

Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

Travelboom Marketing

APRIL 5, 2024

While hotel marketing tools such as organic content, social media posts, and email campaigns contribute to generating interest in a property, they fall short in pinpointing the precise moment when a potential guest is prepared to make a reservation. The OTAs are aggressively bidding and displaying a nightly rate for your property.

Market 52

Market Marketing OTA Hotels 52

gcommerce

JANUARY 24, 2024

Those budgets likely feature big revenue goals with marginal increases in marketing dollars (if you're lucky). Property owners tend to require herculean feats of performance - meaningful growth in RevPar while starving any marketing channel that could help achieve the goal. But what have you allocated to Metasearch marketing?

Market 52

Market Marketing Revenue OTA 52

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. As a result, hoteliers can proactively engage with guests who book through OTA platforms, even prior to their arrival.

OTA 40

OTA Direct Marketing Market Marketing 40

Hotel Management

JUNE 20, 2023

We’ve got some other more lifestyle hotels coming to market over the next six to 12 months and we’re going to be adding about 200 rooms into the Sydney [hotels] landscape.” The post Exclusive: the pub business taking on Sydney’s boutique hotel market appeared first on Hotel Management.

Business 242

Business Hotel Marketing Market Marketing 242

Hotel Business

FEBRUARY 22, 2023

SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

Travel 102

Travel Average Length of Stay Average Daily Rate Global Distribution System 102

Hospitality Net

JULY 5, 2023

Renting apartments for short stays continues to gain popularity among travelers, allowing individuals to generate a substantial income. However, professional agencies compete with homeowners offering private apartments for vacation rentals and online travel agencies (OTAs).

OTA 130

OTA Travel Market Marketing 130

Travelboom Marketing

MARCH 21, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Plus, when you use mobile PPC ads , you can reach customers anywhere.

Market 52

Market Marketing Cost Per Click Marketing Strategy 52

Hotel Business

APRIL 17, 2024

Favored by travel agents and travel management companies (TMCs), the GDS was one of the first channels to rebound after the pandemic, demonstrating the channels’ value and commercial opportunity, according to the company. The GDS is often—incorrectly—regarded as a relic of travel booking. in the past year and up 4.2%

Global Distribution System 111

Global Distribution System Accommodation OTA Resorts 111

Hospitality Today

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents ramp up efforts to establish ownership of hotel guests and their booking journeys

Market Share 49

Market Share OTA Market Marketing 49