STAAH

APRIL 23, 2024

From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. By understanding individual guest preferences and behaviors , hotels can optimize pricing strategies to maximize revenue and enhance the guest experience.

Revenue Management 88

Revenue Management Revenue Ancillary Revenue Management 88

Hotel Business

DECEMBER 12, 2022

The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Domestic tourism is still going strong.

Occupancy 115

Occupancy Ancillary Revenue Upsell Revenue 115

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 73

Hotel Marketing Market Marketing Hotels 73

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with.

OTA 83

OTA Email Marketing Marketing Strategy Market 83

SiteMinder

SEPTEMBER 6, 2023

Consider the average business traveller. Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. In turn, this leads to more positive reviews, an integral part of earning more bookings.

Hotels 105

Hotels Events Upsell Occupancy 105

SiteMinder

OCTOBER 15, 2023

Examples of booking channels include your own website, online travel agents like Booking.com, metasearch sites like Google, traditional travel agencies, global distribution systems (GDS), and more. These booking channels are a ticket to accessing the millions of travellers around the world who could potentially be your guest.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59

STAAH

NOVEMBER 15, 2022

Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.

Hospitality 84

Hospitality OTA Travel Upsell 84

Xotels

SEPTEMBER 22, 2022

Today’s traveler’s journey is more fragmented than ever. The primary goal of a robust hotel marketing plan, in fact, is to increase your brand visibility (and to do so transversally), ensuring that your property is bookable wherever your potential customers choose to research their trip. Content marketing.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

eZee Absolute

MAY 7, 2024

Whether it’s updating room rates on the go, analyzing performance metrics in real-time, or collaborating with team members across different locations, cloud-based solutions empower hoteliers to stay agile and responsive in today’s dynamic market. Data Analytics: Data is the new gold in the hospitality industry.

Revenue Management 52

Revenue Management Revenue Management Upsell 52

SiteMinder

SEPTEMBER 19, 2022

As the hotel and travel industries attempt to wrestle back control post-COVID-19, it’s important to do everything possible to get back on top. This might include direct booking plug-in apps, such as Triptease, that reduce your reliance on OTAs by giving your booking engine greater functionality. GuestPro CRM – CRM and marketing.

Management 97

Management Upsell Hotels Revenue 97

Cloudbeds

FEBRUARY 15, 2023

Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings. These costs are primarily comprised of marketing and distribution expenses such as advertising, fees, and commissions, but technology, labor, and other expenses may also be included.

OTA 52

OTA Cost Per Click Revenue Market 52

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. This relatively new feature is available in eight main markets – the UK, Germany, Spain, Italy, Finland, Sweden, Ireland, and France. More markets are expected to be available soon.

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

JANUARY 29, 2024

Direct reservations through metasearch Always remember that hotel metasearch marketing drives direct reservations through the property website. Equally important, the absence of that marketing all but guarantees that travelers looking to stay in your destination will book through OTAs or, worse yet, at one of your competitors.

Market 52

Market Marketing Hotels Upsell 52

SiteMinder

OCTOBER 10, 2023

Hoteliers utilise discount pricing to fill rooms during slow seasons, entice loyal customers, or to stay competitive when market conditions change. Discount pricing strategy examples Each discount pricing strategy serves a unique purpose and caters to different market demands. OTAs OTAs are a double-edged sword.

Occupancy 59

Occupancy Events OTA Upsell 59

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). In today’s discount-driven marketplace, hotels often try to “buy loyalty” from travelers with special rates and value-adds. Many OTAs offer loyalty programs, too.

Travel 52

Travel Hotels OTA Services 52

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Little Hotelier

OCTOBER 17, 2023

Drive direct bookings Direct bookings mean you don’t have to pay commission fees to an online travel agent, saving you up to 20% on each booking. Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

Travelboom Marketing

SEPTEMBER 1, 2023

Hotels are experiencing a major shift in traveler behavior, including the most recent demands from guests. In the latest TravelBoom Leisure Travel Trends Study , we recognize the importance of loyalty programs for hotels. However, when it comes to hotel loyalty programs travelers from ages 18 to 80 agree. 35 and Under 65.5%

Ancillary Revenue 52

Ancillary Revenue Upsell Hotels Travel 52

Hotelier Magazine

MAY 4, 2023

While there are many stats showing that travel numbers for 2023 will defy the economic gravity of a recession, the reactionary throttling of household discretionary spending — namely vacations — tends to only reveal itself as a lagging indicator. These trends are reaching the mainstay at the exact moment that hotels need more guests.

Revenue 59

Revenue Upsell Occupancy Business 59

Fuel Travel

APRIL 19, 2023

A direct booking is made with the hotel itself, rather than via a third-party such as an online travel agent, meta-search site, a managed travel service, or similar. Most travel shoppers will check multiple sites before making a choice. Metasearch marketing also lets you appear in the Sponsored portion of this listing.

Hotels 82

Hotels Travel Upsell Services 82

Cloudbeds

FEBRUARY 28, 2024

When travelers make a hotel reservation, they expect a seamless experience , or they may decide to stay elsewhere. For hotels, meeting this expectation means moving away from manual processes and investing in booking software that allows travelers to book a room when they want on the channel of their choice. Generate more revenue.

Revenue Management 98

Revenue Management Revenue Hotels Operations 98

SiteMinder

NOVEMBER 20, 2023

This tool offers a full two-way sync of rates, content, and availability, allowing hoteliers to manage their listings across various online travel agencies (OTAs) efficiently. However, it’s worth noting that Eviivo sometimes discourages direct bookings, pushing instead for its own OTA, TopRooms.

OTA 59

OTA Revenue Management Overbooking 59

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. Alternate operations in hospitality often rely on the success of the travel and tourism sector.

Operations 59

Operations Management OTA Hotels 59

StayNTouch

NOVEMBER 16, 2022

This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs. This article will examine how hotels can leverage distribution technology and strategies to drive bookings, access new markets, and increase profitability. 26% increase in hotel reservations.

OTA 52

OTA Hotels Revenue Overbooking 52

Amadeus Hospitality

SEPTEMBER 12, 2023

Properties can benefit from greater exposure on major distribution channels with top OTA integrations and 400+ global partners, while exposing special rates on metasearch channels. Travelers are offered greater peace of mind with travel protection options built right in the booking solution.

Revenue 59

Revenue Upsell Hotels OTA 59

Cloudbeds

JULY 15, 2023

After all, travelers can’t book a property they don’t find! And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels. The same happens with a cancellation.

Management 76

Management OTA Cancellation Overbooking 76

Little Hotelier

NOVEMBER 6, 2023

They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market. Market demand Most hotels see a spike in demand on weekends when compared to weekdays. Economic factors There will be periods of economic hardship when certain guests don’t have money to splurge on travel.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

SiteMinder

FEBRUARY 25, 2024

Direct booking plugins are apps that will further reduce your reliance on OTAs by bringing more features and greater functionality to your existing booking engine. On the other hand, non-visible apps won’t be seen by guests and will focus more on your own performance, such as conversion tracking and marketing programs.

Hotels 52

Hotels OTA Upsell Revenue 52

Xotels

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Also, gone are the days of selling the majority of your rooms through OTAs. Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JULY 25, 2022

For example, if you look at your historical ADR figures and identify trends, you’ll start to understand your market better, as well your property’s seasonality. Track the overall economy and market demand – By keeping track of market fluctuations you’ll have a better idea of when you can raise prices, by how much, and for how long.

Average Daily Rate 52

Average Daily Rate Upsell Occupancy Revenue 52

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. Alternate operations in hospitality often rely on the success of the travel and tourism sector.

Operations 52

Operations Management OTA Hotels 52

Hotelier Magazine

MARCH 11, 2024

With the OTAs, metasearch, short-term rentals and a litany of other travel resources, guests have near-endless optionality for accommodations. Your hotel must forge a striking identity, with the wellness industry now assuming a central role in a brand’s strategy for attracting guests and commanding above-market rates.

Revenue 59

Revenue Upsell Branding Services 59

SiteMinder

SEPTEMBER 6, 2023

These bookings often occur due to sudden travel plans, business needs, or even whimsical decisions to take a quick getaway. Diverse clientele : Last-minute bookings attract a wide range of guests, from business travellers catching a late flight to spontaneous weekend adventurers.

Overbooking 98

Overbooking Occupancy Revenue Hotels 98

Inn Quest

MAY 11, 2023

With travel restrictions lifted, hotels are gearing up to welcome guests again. Importance of Pricing Strategies to Grow Your Hotelier Business Any hotel must have an effective pricing strategy to be successful, especially in a competitive market.

Revenue 88

Revenue Occupancy Hotels Market 88

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Always be ready to shift to any unexpected changes – being agile is what gets you ahead of the competition and allows you to be a market leader. Always keep an eye on emerging markets.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Cloudbeds

APRIL 15, 2024

Oftentimes, these tasks overpower hotels’ ability to invest in proper guest communication, marketing activities, and revenue management , which significantly impacts performance and profitability. It’s happening in every department, from the front office to accounting, marketing, revenue management, and food and beverage.

Revenue Management 98

Revenue Management Hotels Operations Revenue 98

Little Hotelier

MAY 18, 2023

It includes various strategies and tactics around marketing, winning reservations, providing incredible guest experiences, and encouraging repeat business. Segment your target market What do B&Bs, rentable treehouses, island getaways and massive hotel chains all have in common? What is hotel sales? Want an example?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59