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Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. The system even flags mismatches before they cause issues.
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time. Heres how it helps: 1.
Errors and overbookings prompted the search for a better tech solution Despite the breathtaking guest-facing experience, the situation for Sentrim Hotels & Lodges on the backend was not so pretty. Overbookings were common and rate parity issues frequently cropped up. Its a gateway to memorable adventures across Kenya.
STAAH’s tools helped standardise booking operations, enhance OTA performance and establish a tech-forward approach to revenue management. The STAAH channel manager with its 200+ OTA connections helped improve reach and allows multiple channels to be managed through one single dashboard.
Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. There are some distinct advantages of partnering with OTAs.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. The engine is fed data through multiple sources, whilst relying on its own intelligence based on market.
trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). To stay competitive, hoteliers must optimize their OTA operations for better efficiency and guest experience.
They have big budgets and entire teams dedicated to marketing, making it tough to stand out. The Online Marketing Maze Picture this: You're running a small welcoming hotel that guests love. Here's what many independent hotel owners worry about: Not enough money for big marketing campaigns. What’s the problem?
Running a hotel in todays competitive market involves more than just offering comfortable rooms and great service. Hoteliers face several challenges that include juggling between online travel agents (OTAs) to maintain rate parity and ensure smooth operations without overbookings or missed opportunities.
Run Targeted Campaigns: Hotels can attract visitors through strategic marketing campaigns: Customized Packages: Offer pilgrimage-focused packages, including transportation to key bathing ghats and nearby religious sites, bundled with meals and guided tours. Here’s how hoteliers can leverage this event effectively: 1.
This seamless integration has not only minimized errors and enhanced booking accuracy but also played a pivotal role in driving revenue growth for the hotel chain, positioning it for continued success in a competitive market. By integrating STAAH’s Channel Manager, Black Rock Hotels has effectively solved this problem.
Dynamic pricing isnt just about increasing ratesits about pricing smartly based on real-time demand, market trends, and competitor rates. If youre still relying heavily on OTAs, now is the time to push direct bookings with exclusive deals. Some guests overbook, others change their plans last minute, and some simply forget to cancel.
A channel manager connects your property management system to booking platforms such as OTAs, GDS (Global Distribution Systems), and direct booking engines. Compatibility with Major PlatformsA good channel manager integrates with OTAs like Booking.com, Expedia, and Airbnb. Focus your efforts and marketing budgets accordingly.
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.
Unified reservations handling: The enhanced connection facilitates seamless booking updates between Cloudbeds and Sabre, ensuring that every reservationwhether from OTAs, direct bookings or GDSis immediately logged in the Cloudbeds PMS.
For small and mid-size hotels, having the right OTA ( Online Travel Agencies ) channel manager is critical. Choosing the right OTA channel manager can streamline your hotel’s online distribution strategy, prevent overbookings, and boost overall profitability. This prevents overbookings and reduces manual work.
In the digital age managing hotels has a new set of challenges, especially the need to stay alert with room availability & price adjustment while managing online travel agents (OTA). Things get harder when everything needs to be done manually, and the chance of overbooking is high. Establishing room rates is no longer a problem.
Channel Manager Managing multiple distribution channels, from Online Travel Agents (OTAs) to direct bookings, can be complex without the right tools. A channel manager automates this process, syncing room rates and availability across all platforms, reducing the risk of overbookings or pricing discrepancies.
Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.
There are several types of hospitality technology solutions that are available in the market. Channel Manager A channel manager is a software that helps you distribute/update your hotel’s rooms and rates on all the connected Online Travel Agencies (OTA). For example, you sell your rooms on 5 OTAs.
The Indian hotel no longer struggles with the aftermath of manual inventory and rate management, including overbookings and loss of staff efficiency. This activity was time-consuming for the team and opened the door to issues such as unintentional overbooking or lost revenue due to delayed rate updates.
SiteMinder recently spoke with Mr.Lê Tấn Triết, Director of Sales & Marketing of Terracotta Hotel & Resort. This meant there was a limited opportunity to escape OTA commission fees for each booking.” Therefore, we will have an overall view of the market and customer tastes and begin implementing future orientation plans.
Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. The dynamic landscape of hotel distribution offers numerous opportunities for hotels to maximise their market presence and profitability.
Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? Alternative Channels – Social media, WhatsApp, and influencer marketing. Why use niche OTAs?
For example, during peak travel periods, an efficient reservations manager using a modern property management system (PMS) can swiftly allocate room blocks for group bookings or special events, maximising occupancy without overbooking. Efficiently managing OTAs and direct bookings is key to maintaining high occupancy rates.
Unified reservations handling : The enhanced connection facilitates seamless booking updates between Cloudbeds and the Sabre CRS, ensuring that every reservation – whether from OTAs, direct bookings, or GDS – is immediately logged in the Cloudbeds PMS.
Although the target market has since changed, what remains constant is the hotel’s standards and work ethic. Silavadee Pool Spa Resort emphasises that “since implementing SiteMinder, we have experienced a significant increase in online bookings, up to 60%, through effective yield management strategies based on market trends.
A popular and cost-effective way to optimise this visibility is to leverage the Billboard Effect – where hotels can advertise for free on third-party websites, like Online Travel Agencies (OTAs) and metasearch platforms.
Since using Little Hotelier , bookings are going directly into their PMS via the property’s website and coming in from OTAs via the channel manager feature. It’s such a relief to know we’re not accidentally overbooking our property. The two owners are planning to connect to additional OTAs in order to reach more markets.
Whether it’s a well-crafted website, partnerships with OTAs, or engaging social media, creating a strong online footprint is how you turn searches into bookings. Online Travel Agencies: Expanding Your Reach When travelers search for a place to stay, they usually turn to Online Travel Agencies (OTAs) like Booking.com, Expedia, or Agoda.
The more intuitive and easier your booking process is, the easier it will be for hotels to compete with online travel agents (OTAs) for direct bookings. Booking process Display accurate, up-to-date information on room availability and pricing to avoid overbooking and ensure transparency.
In this blog, we’ll look at the core differences between hotels and motels to help you position your property clearly in the market. Learn more Why knowing the difference between hotel and motel matters For hotel operators, understanding the distinction is fundamental for defining your market position and making smarter operational choices.
By providing real-time updates , it ensures that all connected channels reflect the most accurate and up-to-date information , preventing overbooking or underbooking while maintaining rate parity. There are many channel managers on the market. Greater market reach. STAAH MAX Channel Manager connects with 200+ global channels.
By implementing an inventory tracking system, hotels can minimize underbooking, reduce overbooking risks, set competitive prices and provide a seamless guest experience, ultimately leading to increased revenue and improved operational efficiency. This prevents overbooking and rate disparities, enhancing the guest experience.
And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.
Looking for reliability Before STAAH , Sunshine Hotels & Resorts had tried two other channel managers in the market. Delayed and failed updates to rates and availability was a common occurrence resulting in overbookings. However, both previous platforms disappointed the hospitality group with their technology.
This has not just saved countless hours but has also reduced the risk of errors and overbookings , providing a seamless booking experience for guests. A key ask from CityBlue when looking for the right technology platform was easy access analytics and insights to inform their revenue and marketing strategy and STAAH didn’t disappoint.
Look for a solution that utilizes sophisticated algorithms to analyze market demand, competitor pricing, booking patterns , and other relevant factors in real-time. This enables hoteliers to adjust room rates dynamically to maximize revenue based on current market conditions.
Instead of relying on guesswork, revenue tools analyze: Market demand How many people are looking for rooms in your area? Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Channel Management System Managing multiple OTAs, your website, and other channels manually?
- Integrated Channel Manager: Synchronizes room availability across online travel agencies (OTAs) to prevent overbookings. 👉 Read Also - Hotel Content Marketing: Tips for Guest Acquisition Utilize Data - Harness guest data to tailor services, personalize communication, and anticipate needs.
Stand out by exceeding expectations in the crowded hospitality market. The Digital Landscape in 2025 Market Boom and Traveler Surge Our industry's cooking up a storm, hitting a mouth-watering $4.9 It's like having an army of unpaid marketers shouting about your property from the rooftops! trillion in 2024.
Running a hotel today involves managing a complex network of systems from reservations, sales operations, communication channels , marketing tools, and distribution. This minimizes overbookings, billing mistakes, and service delays. Its a strategic move to streamline customer service across all touchpoints. Are you in the know?
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