Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

MediaBoom

DECEMBER 20, 2024

This evolution highlights the urgency for hospitality brands to adopt innovative strategies like hospitality content marketing , which involves creating and distributing valuable, engaging content to connect with travelers at every stage of their journey. Secure your exclusive, free consultation with our luxury marketing experts today.

Market 52

Market Marketing Hospitality ROI 52

Hotel Speak

JANUARY 15, 2025

These insights allow hoteliers to adapt messaging strategies, test variations, and optimise for better ROI. Hotels can monitor engagement metrics such as delivery rates, open rates, and click-through rates to measure campaign success.

Management 103

Management ROI Upsell Operations 103

TravelNet

MAY 19, 2025

Markets are saturated. Here are a few ideas: Early check-in/late check-out fees These are straightforward, high-margin offerings that work well in almost any market. Revenue Stream #2: Owner-Facing Services Your property owners arent just looking for bookings theyre looking for peace of mind, ROI, and operational excellence.

Occupancy 59

Occupancy Revenue Marketing Market 59

eZee Absolute

JANUARY 3, 2025

Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025.

Market 52

Market Marketing Marketing Strategy Email Marketing 52

Hotel News Resource

JULY 15, 2025

Though video is popular and effective, not all hoteliers have begun to use this medium for their social media marketing & yet. If that’s you, read on to see the benefits of short&form videos and our tips for increased engagement that turns clicks and shares that translate into increased revenue and ROI across social channels.

Market 40

Market Marketing Hotel Marketing ROI 40

TravelNet

JULY 16, 2025

In a maturing market, the old rules often don’t apply. Here’s what it really means to be a data-driven PMC in a saturated market—and how to use that mindset to stay ahead. Shift from reactive to proactive Saturated markets favor operators who move quickly and strategically. What does it mean to be data-driven?

Market 59

Market Marketing Revenue Closing 59

Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. The Power of Influencer Marketing In today’s world, influencers play a huge role in shaping travel decisions.

Hotel Marketing 40

Hotel Marketing Marketing Market Email Marketing 40

Hotel Operations

JANUARY 4, 2025

These survey responses highlight a big opportunity: by delighting your guests, you create a virtuous cycle that drives demand, boosts direct bookings (your most profitable channel), and generates valuable word-of-mouth marketing. Word-of-mouth is still the cheapest and most effective marketing channel for hotels.

ROI 52

ROI Operations Sales Hotels 52

Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

Market 52

Market Marketing Hospitality Digital Marketing 52

Hospitality Today

JUNE 8, 2025

billion into marketing, continuing a trend that saw them spend $17.8 billion into marketing, continuing a trend that saw them spend $17.8 Key takeaways Marketing spend keeps rising OTAs spent $4.5B CFO emphasized growing ROI from social channels and improved performance in traditional channels. billion in 2024.

OTA 45

OTA Market Marketing Consumer 45

BCV

APRIL 20, 2025

Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. A hotel may have thousands of followers, but if engagement doesn’t lead to inquiries or stays, the marketing effort lacks measurable value. Identify trends in guest feedback to refine services and marketing.

Branding 52

Branding Business Market Marketing 52

eHotelier

JUNE 17, 2025

However, with many options on the market, choosing the right one can feel overwhelming. Engage with key teams, such as reservations and marketing, to gather insights into the challenges they face. Is your marketing team having difficulty segmenting data or using it effectively for personalisation?

Scale 59

Scale Upsell Hotels Hospitality 59

Hospitality Tech

JULY 16, 2025

For decision-makers in hospitality, the ROI is clear: better customer satisfaction, higher retention, and a stronger brand reputation. In a competitive market where brand loyalty is earned through relevance and reliability, integrating AI-driven customer intelligence isn’t just a tech upgrade, it’s a strategic advantage.

Services 52

Services Hospitality Scale ROI 52

Xotels

JULY 11, 2025

With dynamic pricing and smarter forecasting , these properties can outperform the big chains, without a marketing army or loyalty program. Align your pricing with each market segment. Even small hotels can see massive ROI with the right strategy. But by using data, timing, and brains to outmanoeuvre the market.

Revenue Management 40

Revenue Management Revenue Management Overbooking 40

Social Hospitality

FEBRUARY 17, 2025

Marketing doesnt have to break the bank.With the right tools and strategies, small and medium-sized businesses can build strong brand awareness without blowing their budget. Whether youre just starting out or looking to refine your approach, 2025 is full of opportunities to leverage cost-effective marketing tools that drive real results.

Business 130

Business Market Marketing Small Business 130

STAAH

APRIL 29, 2025

With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). If youre only using it to manage availability, you’re missing out on serious ROI. 3) Advanced Strategies to Maximize Revenue a.

Revenue 84

Revenue Management OTA Average Daily Rate 84

AskSuite

JUNE 9, 2025

In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. What Is Data Analytics in the Hospitality Industry?

Operations 52

Operations Hospitality Upsell Sales 52

AskSuite

JUNE 9, 2025

In this article, we explore how data analytics and AI are reshaping decision-making in the hospitality industry, with practical applications in hotel operations, marketing, and guest experience. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. What Is Data Analytics in the Hospitality Industry?

Operations 52

Operations Hospitality Upsell Sales 52

Hotel Speak

MAY 14, 2025

Predictive Demand Forecasting Predictive analytics utilizes historical data, market trends, and external factors to forecast future demand. Dynamic Pricing Strategies Dynamic pricing involves adjusting room rates in real time based on demand, competition, and market data. How can guest segmentation enhance marketing efforts?

Management 50

Management Forecasting Occupancy Services 50

Hotel Speak

APRIL 22, 2025

AI-powered business intelligence agents now allow operators to synthesize data from the PMS, revenue management systems, and market sources in real time. In todays volatile market conditions, such agility is vital. AI-powered platforms help personalize outreach, retarget guests, and maximize advertising return on investment (ROI).

Operations 58

Operations Forecasting Hotels Digital Marketing 58

Travel Media Group

APRIL 16, 2025

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. So the three that you mentioned, hospitality, travel, and wellness, are the markets that I have the privilege of running. I mean, the market’s in an interesting spot. I’m your host, Ryan Embree.

Events 52

Events Hospitality Market Marketing 52

Hotel Speak

JANUARY 9, 2025

Forecasting: Using historical data and market trends to predict future demand and optimise pricing accordingly. Gain Access to Specialised Skills: Benefit from the expertise of seasoned revenue managers who possess in-depth knowledge of pricing strategies, distribution channels, and market trends. To AI or Not to AI?

Revenue Management 77

Revenue Management Revenue Management Ancillary Revenue 77

Hospitality Tech

MAY 28, 2025

Smarter segmentation, based on data you already have, is the key to relevance and ROI. Generic emails are driving guests away.

ROI 52

ROI Marketing Market 52

Hotel Business

JULY 14, 2025

Design with a return The hospitality industry is understandably focused on ROI, but design is often treated as a sunk cost instead of a strategic investment. Meanwhile, hospitality design that evokes a sense of place or emotional connection tends to be more “Instagrammable,” which naturally feeds into organic marketing and word-of-mouth.

Business 52

Business Forecasting ROI Branding 52

Hotel Speak

APRIL 2, 2025

Differentiating Your Hotel Through Unique Wellness Offerings In a competitive market, offering unique and memorable wellness experiences is a powerful way for hotels to set themselves apart. The ROI of Wellness Innovation Investing in wellness technology not only enhances the guest experience but also delivers measurable returns.

Hospitality 71

Hospitality Average Daily Rate Travel ROI 71

Hotel Business

MAY 23, 2025

Proceeds from the sale will be used for ongoing ROI projects in Parks portfolio and for other general corporate purposes. Despite a challenging transaction market, I am very pleased with the progress weve made toward achieving our strategic objective of disposing $300 million to $400 million of non-core hotel assets in 2025, said Thomas J.

Resorts 59

Resorts ROI Pipeline Sales 59

eHotelier

JUNE 30, 2025

The newly added properties span multiple markets and hotel segments, further cementing Dellisart’s reputation for flexibility and operational excellence across a wide variety of asset types. This vertically integrated approach allows the company to drive top-line performance while maintaining operational efficiency for owners.

Services 52

Services Management ROI Operations 52

Cloudbeds

APRIL 8, 2025

This enables marketing teams to recoup revenue lost from cart abandonment and increase direct bookings. Benefits of retargeting ads for hotels There are many benefits to incorporating retargeting ads as part of your hotels marketing efforts. This extends the ROI of all your channels. increase YOY.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

Hospitality Today

JULY 2, 2025

Local feel, global reach: Agoda adapts pricing, language, and UX to local markets (e.g., Tech investment as ROI-positive: Technology is Agoda’s second-highest expense after marketing—viewed as essential to long-term competitiveness and scalability. Hindi on WhatsApp), focusing on tier II cities and domestic travel.

ROI 40

ROI Travel OTA Shopping 40

Hotelier Magazine

MAY 15, 2025

per cent in 2024, 2025 will likely bring more muted gains, with supply returning to pre-COVID levels in key markets. Laport noted Concord has eight hotels under construction, while Toor is building strategically in high-barrier markets. She noted that while RevPAR growth was 4.5 Conversely, strong transaction activity was noted.

Real Estate 52

Real Estate Hotels Operations Sales 52

Hotel Business

JULY 10, 2025

trillion in potential new sales revenue because they may be underinvesting in business travel, according to a new report exploring the return on investment (ROI) of corporate travel. companies are falling short, underinvesting in traveling for work, which is essential for staying competitive in today’s fast-moving and fast-changing markets.”

Business 59

Business Travel ROI Real Estate 59

Hospitality Tech

JUNE 17, 2025

And as market conditions shift, so do the insights—making this tool an agile companion in today’s fast-moving hospitality landscape. This eliminates the need for an external media player, saving on additional expense and energy, for maximum ROI.

Hotels 52

Hotels Scale Ancillary Revenue Operations 52

Hospitality Tech

JUNE 10, 2025

Hoteliers and developers can easily integrate third-party solutions including point-of-sale, telephony and communication, guest services and in-room technology, accounting and finance, guest communication and marketing, and distribution and booking channels. “Travel is an $11 trillion market,” Bidner said.

Events 52

Events Revenue Operations Services 52