Hotel Management

FEBRUARY 18, 2025

Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.

Marketing 130

Marketing Market Digital Marketing Marketing Strategy 130

Skift Blog

JUNE 22, 2023

Skift Take: Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms. Dennis Schaal Read the Complete Story On Skift

Market 310

Market Marketing Travel Marketing Strategy 310

Skift Blog

JUNE 9, 2023

Skift Take: Unlike Booking and Expedia, which continue to spend to acquire customers from Google – not dare bite the hand that feeds them – Hopper doesn’t list on any search platform. It gets more of its customers through direct channels. Pranavi Agarwal Read the Complete Story On Skift

Market 263

Market Marketing Travel Marketing Strategy 263

Hotel Management

FEBRUARY 27, 2025

Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.

General Manager 162

General Manager Hospitality Sales Hotel Sales 162

Skift Blog

AUGUST 17, 2023

domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings. Skift Take: If U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 246

Tourism Marketing Strategy Business Marketing 246

Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one. Sean O'Neill Read the Complete Story On Skift

Branding 320

Branding Hotels Marketing Market 320

Hotel Management

FEBRUARY 8, 2024

Langham names regional marketing lead Langham Hospitality Group has appointed The Langham Melbourne’s longstanding marketing lead André Jacques as Regional Director of Marketing, Pacific. We are confident that under his guidance, our hotels will continue to flourish and deliver exceptional experiences to our guests.”

General Manager 263

General Manager Resorts Management Marketing 263

Social Hospitality

SEPTEMBER 26, 2024

For hoteliers and marketing professionals in the hospitality industry, adapting to this change is not just beneficial; it’s essential. Travelers, especially younger ones, increasingly turn to social media for travel inspiration and planning.

Hotels 237

Hotels Branding Travel Marketing 237

Social Hospitality

JULY 24, 2023

For example, if you run a blog about travel, AI algorithms can analyze user data to determine which destinations or topics are most popular among your target audience. This insight can inform your content marketing strategy and create evergreen content that converts since it’s tailored to your audience’s needs.

Market 246

Market Marketing Marketing Strategy Branding 246