Skift Blog

DECEMBER 16, 2024

Skift Take: Still lumping all Asia Pacific travelers into one category in your marketing strategies? Travelokas latest findings show just how diverse and dynamic this travel market really is. Peden Doma Bhutia Read the Complete Story On Skift

Travel 261

Travel Marketing Strategy Marketing Market 261

Hotel Management

FEBRUARY 18, 2025

Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.

Marketing 130

Marketing Market Digital Marketing Marketing Strategy 130

Skift Blog

JUNE 22, 2023

Skift Take: Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms. Dennis Schaal Read the Complete Story On Skift

Market 307

Market Marketing Travel Marketing Strategy 307

Refine

AUGUST 23, 2024

The shift towards regenerative tourism represents a significant opportunity for hotels to differentiate themselves in a crowded market while contributing positively to the greater good.

Marketing Strategy 98

Marketing Strategy Tourism Marketing Market 98

Guest Centric

APRIL 12, 2024

Reading Time: 5 minutes Hotel digital marketing strategies are crucial to grow direct bookings reduce dependency on intermediaries. Recent studies indicate that a significant majority of travelers. The post 5 Hotel Digital Marketing Strategies to Boost Direct Bookings appeared first on GuestCentric.

Digital Marketing 98

Digital Marketing Marketing Strategy Marketing Market 98

Q4Launch

OCTOBER 10, 2023

But how do you boil down your lodge marketing and growth strategy to a formula that works? In short, make your lodge the destination for a traveler—not just a place to stay. Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Website design.

Marketing Strategy 98

Marketing Strategy Marketing Market Email Marketing 98

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? Look internally to identify your USP.

Marketing Strategy 79

Marketing Strategy Marketing Market Travel 79

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. Geo-Targeting Campaigns : Tailor ads to focus on users searching from key markets or nearby regions.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Marketing Market 94

Skift Blog

JUNE 9, 2023

Skift Take: Unlike Booking and Expedia, which continue to spend to acquire customers from Google – not dare bite the hand that feeds them – Hopper doesn’t list on any search platform. It gets more of its customers through direct channels. Pranavi Agarwal Read the Complete Story On Skift

Market 261

Market Marketing Travel Marketing Strategy 261

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.

Digital Marketing 88

Digital Marketing Marketing Market Hotels 88

Amadeus Hospitality

JANUARY 14, 2025

Imagine a world where every part of the travel industry works together seamlesslyairlines filling seats, hotels boosting bookings, and destinations attracting their desired type of visitors. This is exactly what Amadeus Media Solutions does: we connect the entire travel ecosystem to create success for everyone. Thats where we come in.

Market 52

Market Marketing Travel Tourism 52

STAAH

NOVEMBER 12, 2024

Email marketing is a strong tool for hotels. Discover the strategies and tools to make your emails stand out. What is Hotel Email Marketing? Email marketing for hotels is an essential digital marketing channel that helps hotels connect with past, current, and potential guests. Define clear, measurable goals.

Email Marketing 95

Email Marketing Marketing Strategy Market Marketing 95

Hotel Management

FEBRUARY 27, 2025

Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.

General Manager 162

General Manager Hospitality Sales Hotel Sales 162

Skift Blog

AUGUST 17, 2023

domestic tourism businesses want to hold on to the post-pandemic gains with Americans, they better upgrade their marketing strategies and experience offerings. Skift Take: If U.S. Dawit Habtemariam Read the Complete Story On Skift

Tourism 246

Tourism Marketing Strategy Business Marketing 246

Hospitality Tech

SEPTEMBER 23, 2024

Leverage data-driven advertising, cross-channel campaigns, and seasonal messaging to stand out during the busiest travel season of the year.

Marketing Strategy 96

Marketing Strategy Marketing Market Travel 96

Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one. Sean O'Neill Read the Complete Story On Skift

Branding 318

Branding Hotels Marketing Market 318

Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

OTA 103

OTA Marketing Market Travel 103

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. That's almost 3x the average during the height of the pandemic in 2020.

Marketing Strategy 104

Marketing Strategy Marketing Market Travel 104

Social Hospitality

JULY 5, 2022

Marketing nowadays takes many forms and happens on various platforms. Let’s look at both types of marketing and examine their strong and weak points. Let’s look at both types of marketing and examine their strong and weak points. Traditional Marketing Explained. Which is best for your business? Telemarketing.

Market 189

Market Marketing Branding Services 189

gcommerce

MARCH 14, 2025

Data is a pivotal point in digital marketing. For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data? What is second-party data?

Marketing 52

Marketing Market Hotel Marketing Digital Marketing 52

eZee Absolute

JANUARY 3, 2025

Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. In 2025, hotel marketing isn’t just about booking a few extra nights here and there. Ready to keep up?

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

Hotel News Resource

APRIL 27, 2023

Designed for advanced level travel marketing professionals, ABTA's flagship Travel Marketing event combines inspirational case studies, thought-provoking keynotes and interactive panel discussions, to help inform and improve marketing strategies.

Marketing 81

Marketing Market Travel Marketing Strategy 81

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Events 148

Events Marketing Market Consumer 148

MediaBoom

DECEMBER 20, 2024

With millions of travelers exploring the globe each year, the hospitality industry is thriving, projected to reach $5.8 These unique dynamics require brands to prioritize personalized marketing and localized content strategies. trillion by 2027 , driven by evolving trends and preferences.

Marketing 52

Marketing Market Hospitality ROI 52

Hotel Speak

MAY 20, 2025

So surely the UK is becoming a tougher place to run a travel or hospitality business? The requirement for an Electronic Travel Authorisation (ETA) , costing visitors 16 each, is something experts in the sector fear will push inbound tourists to other destinations. But it’s actually in the homeworking travel franchisee space.

Business 69

Business Travel Consumer Hospitality 69

Hotel Business

MARCH 21, 2025

And if you think email marketing is a relic of the past, think again. Lets dive into the world of email marketing for hotels and discover how you can channel your inner marketing maven to boost bookings and foster unforgettable guest relationships. Why is email marketing a must-have tool in your hotels arsenal?

Email Marketing 97

Email Marketing Marketing Market Hotels 97

Cloudbeds

FEBRUARY 14, 2025

While traditionally defined by location, brand, and amenities, todays compsets are increasingly segmented by booking behaviors and traveler demographics. In particular, it allows you to: Adjust pricing strategies. However, as traveling became more accessible, the decision processes changed. Understand trends.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. However, certain sectors must leverage digital marketing trends differently. This is particularly pertinent when it comes to marketing in regulated industries. This is particularly pertinent when it comes to marketing in regulated industries.

Digital Marketing 147

Digital Marketing Marketing Market Consumer 147

Hotel Business

AUGUST 28, 2024

Hospitality industry veteran Wendy Hoekwater has formed Net Growth Marketing LLC , a marketing and sales consulting firm specializing in scaling small- to mid-sized companies in hospitality, travel and tourism. I’ve gained a deep understanding of what drives success in this competitive market,” said Hoekwater.

Marketing 111

Marketing Market Digital Marketing Sales 111

Hospitality Today

JUNE 9, 2025

Once a stable pillar of the tourism booking funnel, Google is now rolling out generative AI features—like Gemini’s AI Overviews—that fundamentally alter how travelers discover and engage with travel brands. Search marketing strategies must evolve : The dominance of keywords is waning.

Travel 45

Travel Real Estate Marketing Market 45

Webrezpro

MAY 29, 2024

As of 2023, international travel around the world was at 87 percent of what it was in 2019. Despite rising living costs, the desire to see the world is as strong as ever, and travelers are once again venturing far and wide. Your property can capture that demand with the right offerings and marketing strategy. […] Source

Travel 109

Travel Marketing Strategy Marketing Market 109

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

Hotel Marketing 104

Hotel Marketing Marketing Market Marketing Strategy 104

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. You’re thinking about your next trip.

Digital Marketing 98

Digital Marketing Marketing Market Marketing Strategy 98

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

Marketing 86

Marketing Market Travel Email Marketing 86

Hotel Speak

JUNE 25, 2024

High-end hotel bed sheets can significantly help your hotel’s marketing strategy, creating a ripple effect that boosts your brand’s reputation, attracts more guests, and drives higher revenues. Here’s how investing in premium bed linens can elevate your hotel’s marketing efforts.

Marketing 97

Marketing Market Marketing Strategy Branding 97

Cloudbeds

NOVEMBER 15, 2024

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

Upsell 105

Upsell Occupancy Revenue Management Revenue 105