Skift Blog

MARCH 29, 2023

Skift Take: TUI's ability to move beyond its safe middle-market playground through an expanded luxury offering came under the spotlight at the Skift Future of Lodging Forum. Ultimately, a brand's market share is way more than customer segments — it's really rooted in experience and value.

Branding 246

Branding Market Share Hospitality Market 246

Lodging

MARCH 13, 2025

Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising market share for branded hotelswhich now represent 72 percent of all U.S. The findings reveal 2025 is set to be the year of optimizing performance for independent hoteliers.

Market Share 179

Market Share Operations Branding Market 179

Hotel Management

DECEMBER 6, 2023

EVT is expanding its Hotels and Resorts portfolio to international markets with the signing of its first hotel management agreement in Asia. Coupled with our market leading capabilities, we can customise, innovate, and demonstrate above market results for partners. “We

Market Share 264

Market Share Hotels Market Marketing 264

Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 billion on sales and marketing in the first quarter (Q1) of 2024. billion in marketing spend during Q1.

OTA 103

OTA Market Marketing Travel 103

Hotel Management

MAY 1, 2023

Every decision is grounded in meeting current market trends and future needs of our modern-day travellers.” Ascott acquired the Oakwood portfolio last year Lyf is an accommodation concept targeting next-generation travellers including non-traditional corporates such as digital nomads, start-ups, entrepreneurs and creatives.

Retail 246

Retail Accommodation Branding Market Share 246

Hotel Management

SEPTEMBER 12, 2023

Citadines Walker is the second Citadines Hotel to be opened in NSW, and the fourth in the Australian market. A resurgence in business travel has seen the brand become the fastest growing in Ascott’s global portfolio, with 21 new Citadines hotels opening this year.

Branding 264

Branding Market Share Business Market 264

Hotel Management

JANUARY 16, 2024

First-time general manager Michelle Scott is flexing her sales and marketing skills to bring Marriott International’s ‘Wild Child’ Moxy to life in its first Australian hotel. What type of traveller does Moxy appeal to? How is the hotel catering to that airport traveller? Are you welcoming a lot of airport travellers?

Market 147

Market Marketing Occupancy Hotels 147

Hotel Management

SEPTEMBER 26, 2023

on 2019, while business travel grew 9.6% The total of 146,000 overseas visitors was 3% lower than the comparable period in 2019, representing a strong recovery, led by the UK and New Zealand markets. The post Sunny outlook for Sunshine Coast tourism as interstate travel booms appeared first on Hotel Management. YOY, and 64.6%

Tourism 130

Tourism Travel Market Share Market 130

Boutique Hotel News

NOVEMBER 15, 2022

Together with the staffing crisis that the industry is grappling with, one theme has dominated discussions over the last few months – what are hotels doing to service the post-Covid traveller? Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Who is your customer? .

Market Share 52

Market Share Market Marketing Consumer 52

Skift Blog

AUGUST 1, 2023

Skift Take: The tours, activities & experiences market is a lucrative and under-explored opportunity in the travel industry.

Market Share 130

Market Share Market Marketing Travel 130

Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Market Marketing ROI 40

Hotel Management

MAY 13, 2024

At US Travel’s IPW – the largest generator of international inbound travel to the United States – in Los Angeles last week (May 3-7), the Association’s President and CEO Geoff Freeman shared a vision to make travel a national priority, solve barriers to visitation growth and become the most-visited nation in the world. “It

Tourism 130

Tourism Travel Events Market Share 130

Social Tables

APRIL 16, 2019

“Bleisure” will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel. Looking for an event marketing ppt?

Events 120

Events Market Marketing Management 120

Hotel Speak

MARCH 15, 2024

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. This strategic buy comes as established hospitality giants like Hilton seek to expand their portfolio and cater to the evolving preferences of millennial and Gen Z travellers.

Scale 105

Scale Market Marketing Market Share 105

gcommerce

MAY 3, 2023

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 97

Market Marketing Cost Per Click Digital Marketing 97

Hotel Speak

SEPTEMBER 26, 2024

In September 2024, I gathered over 20 hoteliers and inudstry experts to explore five pertinent issues 1) 2024 Performance, 2) Revenue Generation, 3) Staffing and Leadership, 4) Marketing and Demand and 5) Technology and Vendors. Hoteliers across the world have reported similar trends, particularly in the luxury end of the market.

Market 104

Market Marketing Hotels Forecasting 104

Hotel Speak

OCTOBER 9, 2024

LONDON, 9TH OCTOBER 2024 – The pressure is on for UK hotel operators as new data shows that short-term rental (STR) business have grown 16 times faster in the last decade, reflecting the changing priorities of travellers seeking experience-led accommodation. In contrast, the number of hotel businesses grew by only 5.6%

Travel 105

Travel Accommodation Market Share Business 105

SiteMinder

JANUARY 14, 2025

Travelport GDS is a global distribution system vendor that connects travel service providers (hotels, airlines, car hire companies) with travel agents who book these services on behalf of their clients. What is the market share of Travelport GDS? What is Travelport GDS? What does Travelport GDS do?

Global Distribution System 52

Global Distribution System Retail Market Share Travel 52

Hotel Business

NOVEMBER 14, 2022

A new joint report from hospitality data supplier STR and short-term rental analytics provider AirDNA shows that competition between short-term rentals and hotels has accelerated in the fight for leisure guests, with the price gap tightening and rental supply falling behind in urban markets. During the pandemic, the U.S.

Market Share 108

Market Share Hotels Market Marketing 108

Revinate

SEPTEMBER 21, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 105

Revenue Market Share OTA Hotels 105

STAAH

SEPTEMBER 13, 2022

Start by entering what topic you would like to search for – travel, hotels or maybe something more specific to your guests such as spa, luxury, backpacking. As you can see in the example above, searches for travel requirements are trending. To gain market share. How can you use Google Trends in your marketing?

Hotel Marketing 87

Hotel Marketing Market Marketing Market Share 87

eHotelier

FEBRUARY 3, 2025

Sabre Hospitality, a division ofSabre Corporation, a leading software and technology provider that powers the global travel industry, has signed a new partnership with Loco Partners in Japan.

Market Share 52

Market Share Market Marketing Travel 52

gcommerce

OCTOBER 11, 2024

When I look ahead to what’s to come in the next year, I’ve walked away from Inbound 2024 thinking there’s a lot going on in the marketing world that holds onto long established concepts like behavioral science and creative messaging - the “human-ness” of marketing, but now - to the power of AI.

Market 98

Market Marketing Consumer Hotel Marketing 98

Hotel Management

DECEMBER 6, 2023

EVT is expanding its Hotels and Resorts portfolio to international markets with the signing of its first hotel management agreement in Asia. Coupled with our market leading capabilities, we can customise, innovate, and demonstrate above market results for partners. “We

Market Share 130

Market Share Hotels Market Marketing 130

Demand Calendar

JULY 2, 2024

As tech-savvy travelers increasingly choose hotels that cater to their digital needs, the writing is on the wall: those who resist change risk losing market share and revenue to more forward-thinking competitors.

Real Estate 98

Real Estate Market Share Hotels Revenue 98

Hotel Speak

MARCH 20, 2024

The global luxury travel market is huge, not in the number of guests with substantial buying power but the astonishing level of buying power that these luxury travellers have. The global Luxury tourism market had an estimated total revenue of USD 1,308.15 travellers overall take an average of 4.8 billion by 2032.

Travel 94

Travel Marketing Market Tourism 94

Hospitality Today

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents ramp up efforts to establish ownership of hotel guests and their booking journeys

Market Share 49

Market Share OTA Market Marketing 49

SiteMinder

FEBRUARY 8, 2024

What are Chinese travellers? Chinese travellers are individuals residing in China who travel domestically within their country or internationally to various destinations around the world. Table of contents Why should you capture the attention of Chinese travellers?

Market 52

Market Marketing Travel Tourism 52

Hotel Business

FEBRUARY 28, 2025

.” The CEO added that the company’s diverse brand portfolio, strong market share and vast global network of owners and partners have positioned Accor well for continued success. ” Accor is poised to capitalize on this growth, particularly in emerging markets. market has its unique challenges.

Branding 69

Branding Hiring Intent Market Share 69

Hotel Business

DECEMBER 7, 2023

Travel is stronger than ever, with consumers gravitating more towards unique experiences, destinations and adventures. As such, hospitality brands have an incredible opportunity to capture this consumer market share by partnering with independent hotels and growing their global portfolio in places not previously considered.

Consumer 104

Consumer Branding Market Share Travel 104

Travel Media Group

JUNE 12, 2019

Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals. Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online. I wanted to talk to you.

Market 52

Market Marketing Market Share Marketing Strategy 52

Hotel Speak

JANUARY 23, 2024

The dust has settled, the masks are tucked away (mostly), and the travel industry finds itself barreling into 2024, not quite a post-pandemic world, but one forever changed. Gone are the days of one-size-fits-all marketing. And competition intensifies – vacation rentals and alternative accommodations nibble at your market share.

Hospitality 105

Hospitality Cancellation Marketing Market 105

SiteMinder

JANUARY 13, 2025

Additionally, SiteMinder has been named the top finalist in the category of Rate Shopping & Market Intelligence, for the real-time intelligence it provides to hotels, as well as Best Hotel Management System for Little Hotelier, the companys all-in-one solution for small accommodation providers. It is used by 2.5

Accommodation 59

Accommodation Revenue Overbooking Market Share 59

Cloudbeds

MARCH 27, 2025

As labor shortages persist and travelers become increasingly price-sensitive, 2025 is emerging as the year of optimizing performance with hostel operators under pressure to improve efficiency and profitability. This could indicate travelers increased confidence in sharing spaces.

Average Daily Rate 40

Average Daily Rate OTA Cancellation Market Share 40

Hotel Business

AUGUST 7, 2023

RateGain Travel Technologies Limited , a global provider of SaaS solutions for travel and hospitality, has appointed Peter Strebel as its new president to lead the Americas region. His experience in leading operations, sales and marketing will be critical for us to drive more well-rounded growth as we aim for our next big goal.

Scale 98

Scale Market Share Market Marketing 98

Hotel Business

SEPTEMBER 12, 2024

The widespread distribution of these projects across numerous markets, coupled with the strong presence of established brands, suggests a confident outlook for the hospitality industry. In fact, the pipeline’s reach is impressively broad, with 96 distinct markets across the U.S. 0025 or info@lodgingeconometrics.com.

Construction 111

Construction Pipeline Scale Hotels 111

Hotel Management

JUNE 20, 2024

Marriott appoints Area Director of Marketing for ANZP Marriott International has appointed Deb McDiarmid to the position of Area Director of Marketing – Australia, New Zealand and Pacific. years as Director of Marketing. During this time, the resort has broken all past performance records since its opening in 1987. “I

General Manager 130

General Manager Resorts Market Marketing 130