TravelNet

APRIL 25, 2024

Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.

Marketing 52

Marketing Market Occupancy Business 52

Cloudbeds

SEPTEMBER 18, 2024

This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Guest experience key performance indicators (KPIs).

Operations 40

Operations Revenue Management Occupancy Revenue 40

Xotels

AUGUST 15, 2022

Unfortunately, the average occupancy per person per room was actually 20% lower than normal, which made it impossible to reach the total revenue target, because the average room rate was totally off. Capturing more market share, or penetrating new markets was just not in their mindset. Hold on, it gets even funnier.

Marketing 59

Marketing Market Hotels ROI 59

Bookassist

NOVEMBER 4, 2022

[Joanna] Despite hoteliers’ concerns at the start of the year, the number of bookings and occupancy rates during this summer in Poland were actually at a reasonable level. That takes time, building brand awareness in a new market. But we also can tailor that knowledge to the local markets as you mentioned above.

Market 52

Market Marketing Management Sales 52

Travel Media Group

MARCH 1, 2023

We’re always looking ahead as hoteliers, what’s the next occupancy driver in our market? Where do we need occupancy? They’re looking for opportunity to capture more market share. They might have done that hotel marketing strategy that you talked about at the end of the year.

Hotels 59

Hotels Marketing Market Travel 59

Travel Media Group

JULY 19, 2023

We are also working to really focus on demand generation and capturing demand and occupancy as it sort of stabilizes and resets to a degree. We’ve also developed a portfolio wide summer promotion strategy. But then some hotels summer may be they’re low occupancy season. What about the individual hotelier?

Hospitality 97

Hospitality Marketing Market Business 97

MediaBoom

AUGUST 6, 2024

A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share. By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Still Have Questions?

Branding 92

Branding Hotels Services Marketing 92

Xotels

APRIL 3, 2024

Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time. Market Segmentation: The hotel market is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

FEBRUARY 8, 2023

So a lot of opportunity out there for occupancy for sure. So I wanna get OCIs strategy with reaching traveler’s digitally. How do you reach travelers digitally and make sure you’re in the best position to capture more market share? You know, like we said, that guest experience is truly crucial to market share.

Hospitality 52

Hospitality Travel Business Market 52