article thumbnail

Hotel Deals On Paid Search: Sitelink vs. Promo Extensions

gcommerce

Limited-time offers are essential to any hotel marketing strategy, but promoting them can be complicated. In this chart, the listed extension type performed better for a given Key Performance Indicator (KPI), with “Tie” indicating that the difference between extensions types was less than 5%.

KPI 94
article thumbnail

Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

A proper strategy connects real estate professionals with their desired audience, fostering relationships and guiding consumers through their property journey. To create a real estate marketing strategy, you need to optimize your website for conversions. If you need assistance auditing your current strategy, contact Mediaboom.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Before, During, and After: The Complete Guide to Event Engagement

Social Tables

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Post-event engagement.

Events 176
article thumbnail

Hotel metrics: How to measure performance in the hotel industry

SiteMinder

For instance, a consistently high occupancy rate might indicate effective marketing strategies, while low guest satisfaction scores could point to potential issues in service quality or amenities. In today’s competitive hospitality industry, understanding and optimising these metrics is crucial.

article thumbnail

Insurance Lead Generation – Top 15 Expert Tips for Success

MediaBoom

Insurance lead generation is the process of attracting potential customers through various marketing strategies such as online ads, social media campaigns, and email marketing. Track Each Important KPI of Your Business Key performance indicators (KPIs) help you understand the health of your business.

ROI 86
article thumbnail

Account Analytics: Optimize Corporate & Agency Performance with Data

Refine

Account Analytics is much more than most Sales Managers are currently equipped with, usually in an Excel sheet or PMS report: Room Nights, ADR, and Revenue per account.

Revenue 119
article thumbnail

Aviation Email Marketing – 14 Experts Insights and Tips

MediaBoom

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. Direct Communication Channel with Customers No other form of digital marketing acts as a direct form of communication quite like email marketing.