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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. Here are 5 overlooked online travel agent (OTA) mistakes — and how to fix them. The OTA adds a member discount on top. The OTA adds a member discount on top. Here’s what happens: You run a mobile rate or country discount.

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Beyond bookings: How OTAs became strategic partners for hotels

Hospitality Today

At the 2025 HSMAI Commercial Strategic Conference, leaders from Crescent Hotels, Expedia Group, and Booking.com highlighted how OTAs offer not just distribution, but data-driven insights, technology tools, and strategic partnerships that can significantly enhance hotel performance and guest engagement in the age of AI.

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How to Protect Your Rate Integrity: Making Your Direct Channel the Preferred Choice

Hotel Speak

industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups. When OTAs display lower prices than the hotels own website, direct bookings suffer.

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Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024

Hotel Speak

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

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Boutique Vietnamese hotel reclaims direct bookings with STAAH

STAAH

Within just weeks of going live, it began functioning like a standalone online travel agent (OTA) , consistently delivering strong results. Get Google: Tapping into Intent-Driven Traffic One standout performer has been STAAH’s Get Google feature. OTA performance has lifted thanks to a stronger overall distribution strategy.

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How Hotels can Access Exclusive Travel Audiences for Their Display Strategies with Amadeus’ Demand Side Platform

Amadeus Hospitality

Amadeus DSP manages the complexities of ad buying while the focus remains on crafting compelling messages that enable connection with a high-intent traveler audience. Imagine the ability to target travelers with immediate intentions to travel, and travel-specific interests and behaviors.

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Direct Booking Strategies: How to Promote Your Booking Engine Effectively

STAAH

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. c) Speed Things Up A slow site kills intent. Here are the essentials: a) Rate Comparison Widget Build trust by showing guests how your direct rates compare with OTAs, all in one place. Aim for under 3 seconds. How is it useful?