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The world of hotel digital marketing is evolving rapidly. Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key Hotel Marketing Trends for 2025?
Hotels Investor Intentions Survey. DALLAS, TexasInvestors are preparing to allocate additional capital to the U.S. hotel sector in 2025, driven by expectations of higher returns, distressed asset opportunities, and favorable pricing, according to the findings of CBRE‘s latest U.S.
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make. 10 Common Digital Marketing Mistakes Hotels Make 1.
Investor Intentions Survey. DALLAS—Investors are poised to purchase more U.S. commercial real estate in 2024 as they anticipate improved credit conditions as interest rates fall later this year, according to the findings of CBRE‘s latest U.S.
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Notably, Brisbane, Perth and the Gold Coast were the only markets to record pre-pandemic rates across all three performance indicators, said CBREs Australian Head of Hotels Research, Ally Gibson. On the supply front, a total of 1,800 rooms were added to the market with delays and pipeline shifts pushing some planned hotel openings to 2025.
Bangkok, Thailand – SiteMinder, the world’s leading open hotel commerce platform, has released the 2023 edition of the world’s largest consumer research on accommodation, which reveals that the global intent to travel over the next 12 months is highest among travellers from Asia and Latin America.
Interest in summer travel to Europe has decreased among key long&haul markets, with rising costs and global tensions influencing decisions. However, China shows a significant increase in travel intent.
As La Peer Hotel enters a new wave of modern, refined luxury with updated guestrooms, reimagined public spaces and curated lifestyle offerings, this strategic hire reinforces the hotel’s focus on innovation and market growth, further positioning it as one of the most sought-after destinations in West Hollywood.
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
Key findings include: High intent to travel: More than three-quarters (76%) of Black travelers plan to take a domestic vacation in 2025, with more overnight leisure trips planned than day trips during this period. leisure travel market, examining data from DK Shifflets 2023 Travel Performance/Monitor. leisure market.
Every year, the marketing industry eagerly awaits Google Marketing Live, Googles annual event to showcase whats new in the world of Google advertising. Discover our key takeaways from Google Marketing Live 2025 below. Put simply, the more you build your own data and manage it with care, the better your marketing will perform.
In an ever-changing global market, Booking.com Regional Manager, Oceania, Todd Lacey, says the tourism landscape is being reshaped by a wave of new behaviours. To ensure that destinations can continue to be enjoyed by both locals and visitors alike, tourism, infrastructure and innovation need to keep pace with travellers’ good intent.
From buzzing lobbies to day club style pools and state of the art gyms, NOOE focuses on creating intentional balance so you don’t have to think, you can just be. It’s known for fresh seafood, local markets, and its relaxed beach vibe, Irinraya said. NOOE is a lifestyle luxury brand in perfect balance.
Entering a new demand gen position in a volatile market is nerve-wracking. Leveraging intent data. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Ready to impress your boss with killer results?
Skift Take: TUI might be well-known for its package tours, but the operator remains intent on maximizing the cross-sell of dynamic pricing and standalone booking components to grow its market share. Selene Brophy Read the Complete Story On Skift
Data can be especially impactful in marketing. Instead of relying on a hunch, marketers can make informed decisions about how to inspire meaningful engagement with their target audience and create content that leads to conversions. We’re going to dive into ways you can gather data efficiently to elevate your marketing strategies.
By Ryan Bosch Ask any hotel developer today, and youll hear the same thing: the market is tough. For those who understand how to navigate this kind of market, this may be one of the best windows in years to get a deal off the ground. But there are signs of movement. Picking the right project Of course, not every deal is a good one.
In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
This evolution highlights the urgency for hospitality brands to adopt innovative strategies like hospitality content marketing , which involves creating and distributing valuable, engaging content to connect with travelers at every stage of their journey. Secure your exclusive, free consultation with our luxury marketing experts today.
Many types of businesses can leverage this tool to enhance their market presence and customer interaction. SaaS Brands SaaS brands can effectively incorporate voice search into their SEO strategy to enhance their market reach and user engagement. Regular SEO data analysis allows marketers to tweak and refine their content.
Learn more about our company’s approach and intention here. 5 reasons to reevaluate your metasearch marketing Don’t miss the latest playbook on how to take back your direct bookings with metasearch advertising. The post Flywheel News | February 2024 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions.
Along with Google Marketing Live on Wednesday, Google I/O took place this week, and between the two, they announced an incredible list of updates (100+ between the two events!). Generative AI platforms are pushing change across the industry, and it has big implications for hotel organic search marketing.
travelers, explores how booking behavior has evolved and what independent hoteliers can do to convert this intent into direct bookings. We’re seeing travelers crave spontaneity but behave with precision,” said Pete DiMaio, hotel marketing expert, TravelBoom. The study, which surveyed 200 U.S.
Speaking exclusively to HM, Minor Hotels CEO Dillip Rajakarier said the group had always intended to grow the brand’s presence beyond Europe to international markets. When we acquired NH – at that time, it was a Spanish-listed company in Europe – it was our intention to take it beyond the European and South American markets,” he explained. “We
Boyes, Ryan and Alchin sat down with HM to discuss the evolution of the Australian hotel market, changing perceptions of the independent management model, and goals for the future. That initial meeting with Tony started a whole new conversation, Grant and I had an idea and intent, but we didn’t have the means.
But AI isnât here to replace marketers; itâs here to empower them. Those who adapt and guide these tools with strategy and intention will unlock a powerful creative edge in the battle for attentionâand bookings. It can align with brand styles, remix scenes, and produce high-resolution outputs. Test what worksâand repeat.
Every year, the marketing industry eagerly awaits Google Marketing Live, Google’s annual event to showcase what’s new in the world of Google advertising. Discover our key takeaways from Google Marketing Live 2024 below. Discover our key takeaways from Google Marketing Live 2024 below.
The hotel giant has signed a Memorandum of Understanding (MOU) with developer Sunny Beach Land confirming its intention to operate the proposed Hervey Bay Esplanade Resort. It is missing out on the marketing power of international hotel companies,” he said. “In
Amadeus DSP manages the complexities of ad buying while the focus remains on crafting compelling messages that enable connection with a high-intent traveler audience. Imagine the ability to target travelers with immediate intentions to travel, and travel-specific interests and behaviors.
According to ForwardKeys, numerous key markets are showing strong increases in intent to travel to destinations with established digital nomad schemes. This trend reflects a growing desire for extended travel experiences that combine work and leisure, often in sunny, lifestyle&rich destinations.
According to the World Parity Report, independent hotels that price themselves more than 40% above the average rate in their local market face significant risks. This seamless correction helps eliminate friction that could otherwise derail a high-intent conversion. This is a very clear pattern we are seeing month after month.
But how do you boil down your lodge marketing and growth strategy to a formula that works? Lodge marketing , like B&B marketing or any other niche marketing, requires an expert who understands your needs. Our digital marketing strategy has proven effective for lodges with a combination of: SEO implementation.
Elsie Florio has been promoted to VP, marketing. She will lead corporate communications and oversee integrated marketing strategy and teams across all branded and independent properties, driving awareness and commercial performance.
With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings. Hotel marketing strategies are carefully crafted tactics that hotels use to promote their services, attract guests, and drive bookings.
Marketing for real estate agents is a must in an age where 41 percent of homebuyers search online for properties first. What is digital marketing for real estate agents? Digital marketing for real estate encompasses strategies like branding, SEO, website design, content marketing, advertising, and more.
It’s not uncommon for digital healthcare marketing tactics to be less prioritized in the healthcare industry than it is in others. However, healthcare organizations that are not investing in digital marketing techniques are missing out on a sizeable market. So, what is digital healthcare marketing?
SMS marketing is a quick, effective way for businesses to reach customers about promotions, offers and time-sensitive information – but, as with any business practice, it requires careful and intentional legal compliance.
using effective financial advisor marketing strategies is crucial to set your business apart. Knowing how to strategize and market your brand will give you an edge over your competition and boost business. But how do these marketing strategies ensure business development in such a saturated space?
Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position. Let’s review the components of hotel SEM.
What is Paid Search Marketing? Paid search marketing ads use keywords to target a specific search intent but are paid for by the companies that are posting the ads. Now let's discuss the differences between the two areas of digital marketing. The post Digital Marketing 101 Series: What is SEO & Paid Search?
Creating Positive Impressions To Boost Reviews Leaving a positive impression doesnt require a marketing strategy overhaul or a huge budget. These gestures work because theyre intentional and consistent. Common Reputation Pitfalls in Hospitality Marketing Overlooking feedback or worse, ignoring it can lead to lasting damage.
G6 Hospitality , which operates the Motel 6 and Studio 6 brand, has invested $10 million in marketing to grow its website and the My6 app. The strategy emphasizes data-driven marketing to improve booking conversions and deliver enhanced value to franchise partners.
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