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Hosted by Liam Petrie-Allbutt, Founder and Managing Director of design-led lighting collective Studio All, this Masterclass will bring together a visionary interior design director, a world-class lighting design leader, a cutting-edge controls specialist, and an asset owner who invests in creating exceptional spaces.
But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. How to fix it: Use your channel manager (like STAAH) to set a consistent BAR (Best Available Rate) across all OTAs as your pricing foundation.
To remain competitive, hoteliers must invest in data-driven marketing strategies—from SEO and local targeting to review management, social media, and email automation. This includes content creation, SEO, social media, paid ads, email campaigns, and reputation management. Only 2 rooms left”).].
But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. How to fix it: Use your channel manager (like STAAH) to set a consistent BAR (Best Available Rate) across all OTAs as your pricing foundation.
From understanding the traveler behavior patterns to tracking real-time booking trends across channels, advanced data analytics allows hoteliers to move from reactive to predictive management. Traditionally, hotel managers relied on spreadsheets and isolated PMS or booking reports to evaluate performance. Have you heard the news?
From understanding the traveler behavior patterns to tracking real-time booking trends across channels, advanced data analytics allows hoteliers to move from reactive to predictive management. Traditionally, hotel managers relied on spreadsheets and isolated PMS or booking reports to evaluate performance. Have you heard the news?
In 2025, smart AI tools will be essential for improving both hotel management and hospitality marketing. Google Ads for hyper-targeted campaigns : Hotels utilize Google Ads to target potential guests with tailored search ads, focusing on keywords that align withtravelers’ intent and location.
We’ll position those brands specifically to buyers with buyers intent in the marketplace, looking for things like that. And, you know, to your first point, it was fascinating to hear the science behind that intentional programming. Guest to front desk manager, down to investor to investor, nothing gets done in hospitality.
A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. Retargeting ads help marketing and revenue managers create a more balanced hotel distribution strategy for their property, to attract the right audience on the right channel, at the right time.
But it does mean one thing: If you’re not there when the scroll turns into intent, you’re invisible. They implemented a smart automation to manage after-hours DMs. It might start with a TikTok, detour through Instagram Stories, touch down on Google Reviews, and bounce into your DMs before they ever tap “Book Now.” Thousands in revenue?
Charania added, We have to remain the warm and friendly Canadians we are, referencing a 38-per-cent rise in domestic travel intent. Rice emphasized the ROI potential in these regions, noting, They may not be sexy, but theyve made a lot of investors in Canada a lot of money. People will travel from Newfoundland to Victoria, he said.
The result is a more connected guest journey, greater conversion, and a strategic boost to profitability.â The partnership exemplifies a growing shift in the industry toward total revenue management and intelligent personalization. Infor will be showcasing their latest innovations at HITEC 2025 booth 2400. Turner has served as Yum!
The RMS simplifies revenue management by tracking real-time pick-up trends, monitoring competitor rates and receiving data-backed price recommendations for the next 365 days â all automatically updated across all online distribution channels. Turner, who currently serves as Chief Financial & Franchise Officer for Yum!
How does your procurement firm manage project timelines to avoid costly delays in hotel openings or renovations? We’re your partner in keeping the design vision intact while meeting brand requirements and the designer’s intent. You’ll always have a partner looking out for your best interest from start to finish.
Development at Little Caesars Pizza , where he led nationwide efforts in franchise sales, asset management, design and non-traditional development. Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. and Canada.
and kitchen operations tech company QSR Automations LLC, announced their intention to merge. As restaurant organizations navigate fluctuating economic conditions, they are increasingly focused on driving efficiencies and managing costs. Current Crunchtime Chief Executive Officer, John Raguin , will lead the combined organization.
PAR® Engagement is our new visionâdoubling down on R&D and innovation for what will drive the future of restaurant engagement and digital sales growth," said Joe Yetter, General Manager of PAR Engagement. and kitchen operations tech company QSR Automations LLC, announced their intention to merge. and Canada.
Our Board of Directors is composed of a veritable who’s who in the safety and technology landscapes—everything from Chief Safety Officers for the largest real estate asset management companies in the world, to former Navy SEALS, and even, CTOs from the Fortune 500. In the end, we all have to be in”it” together.
Platforms like Google Ads, Microsoft Ads, and Bing Ads offer advanced targeting options based on search intent, location, and demographic data, making them essential tools for driving booking conversions. The post Maximise Your Hotel ROI In 2025 appeared first on UP Hotel Agency.
On the other hand, long-tail keywords can target potential customers with much higher intent. They’re managed using the Google Merchant Center and appear on both Google’s Shopping tab and the main SERP. Knowing how to manage and analyze your campaigns is even more valuable, and that’s where Mediaboom comes in.
PPC for luxury hotels involves creating and managing paid search campaigns on platforms like Google Ads to attract potential guests. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent.
Registration websites Marketing and automation tools Agenda at-a-glance Payment services Tracking & reporting Build your event registration experience Content management Simplify and manage your entire Call for Speakers process, from collecting submissions to publishing final selections into your agenda.
A Google search brings up the ten best results that search engine algorithms decide based on your intent. If you skipped that link, their campaign managers should have done better. You may have noticed a sponsored ad on top of these results. This is part of businesses’ Google Ads campaigns.
Through effective lead generation, you can expand your customer base, increase revenue, and improve ROI. However, if you identify what channels your prospects use, you can get an edge in the game with effective resource allocation and create maximum impact with the highest possible ROI.
Effective PPC Strategies for Hotels: High-Intent Keyword Targeting : Bid on phrases specific to your offerings, such as oceanfront suites in Miami, to capture the right audience. Investing in Reputation Management to Monitor and Respond to Reviews In the hospitality industry, your reputation is your currency.
Since hoteliers have managed to regain their footing, they are starting to turn their attention toward a new critical effort: sustainability. If your hotel ESG targets include energy savings and return on investment (ROI), you might consider: Encouraging guests to reuse their towels and linens before laundering.
Understanding how hotel bidding sites work can help independent properties and revenue managers stay competitive, attract new segments, and fill inventory gaps. 👉 Read Also - Managing a Hotel? Here’s Why You Need Cloud Management Software Should Independent Hotels Use Bidding Sites? What Are Hotel Bidding Sites?
Customer Relationship Management (CRM) Strategies: Build strong relationships with your guests through effective CRM strategies. First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent. Having a well-prepared crisis management plan is essential.
However, Monique Rosszell, senior managing partner, HVS (Montreal and Toronto), says, “It’s surprising how many people don’t have exit strategies.” Other key factors include how long you want to hold the investment, branding and whether you plan to operate the hotel or bring in a management company.
Managing website structure is another SEO strategy that tells search engines which pages to prioritize. Consider the cost of managing your hotel SEM campaign and keyword costs when calculating your budget. They should align with search intent and provide valuable information to increase conversions and enhance the user experience.
Some of the most valuable actions are the ones with high intent, such as shares and saves. These engagements are valuable, as they signal affinity and intent – and can lead to conversion-oriented interactions. Tracking conversions is the path to knowing your true ROI. Not all engagement is created equally.
Match the keywords with the appropriate clusters by common themes, user intent, or content topics. Long-tail keywords are advantageous for improving conversion rates and enhancing user intent targeting. The alignment of your long-tail keywords should be between term specificity and user intent.
Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Be intentional with placement–leverage the data and paid media. Helping hospitality professionals improve guest experience at every stage of guest journey and maximize guest lifetime value through social media management.
Attracts high-intent traffic Improves the user experience Increases ROI Low-cost marketing strategy Download Our Latest Whitepaper 10 Website Must Haves to Drive Traffic & Generate New Leads Does your website have all 10? You must select keywords relevant to your audience that align with search intent.
Working with an SEO expert is beneficial for increasing online rank, generating more leads, increasing traffic, and getting more ROI for SEO campaigns. They’ll use a suite of tools to unearth profitable keywords within your niche or industry that match the search intent of your target audience.
Community management is another area where hotels could improve. Brands that are present 24/7 and ready to capture these high-intent customers will improve guest satisfaction, which translates into loyalty and in turn, produces higher ROI. They let you amplify your online reach in a really organic way. How many per quarter?
This comprehensive guide will help you learn how to create and manage ads for real estate. Access the Facebook ads manager from your profile. FAQs from Real Estate Owners about Facebook Ads Busy real estate professionals need to know if Facebook provides the ROI they need for their business.
TripAdvisor offers native advertising on both its website and app via a tool called TripAdvisor Ad Express , which lets hospitality businesses set up their own TripAdvisor ad campaign then monitor and manage it to ensure it drives a return. Kevin Domican, Front Office and Revenue Manager Abbey Hotel Roscommon Read more
In this guide, we cover everything from the potential of PPC in generating quality leads and crafting the perfect ad copy to tapping into the knowledge of a PPC management company to generate traffic and sales. Flexibility in Campaign Management SERP visibility is often not enough to maximize your reach. We’ve got your back!
A customer relationship management (CRM) system can be a fantastic tool to take your hotel marketing strategy to the next level. A CRM (or Customer Relationship Management) is a system used by the hotel industry to foster relationships and improve interactions with guests. What is a hotel CRM? Improved customer satisfaction.
Select “to manage my business” from the drop-down menu that appears. To get a good return on investment (ROI), you need to define your campaign goals. This will help you target high-intent customers, capture more traffic, and ultimately increase sales and revenue. Want to cash in on it? Here’s a simple how-to guide.
RELATED: How Creating Content Builds Relationships and ROI in the Hospitality Industry Why is Relationship Marketing Important for Hotel Sales Pros? “We have also been able to manage with two salespeople instead of the 3.5 We didn’t even come close to a fraction of this business conversion when using other channels.
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure. These fabled misconceptions can sour any strategic marketing plan.
Connect Hotel Management to the Google Hotel Center The Google Hotel Center is a platform for controlling Hotel Ads prices. If you choose the Analytics snippets, configure the tag from Google Tag Manager, select the Conversion Linker Tag, and put it on all your pages, especially your conversion page.
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