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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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Benefits of Yield Management in the Hotel Industry

Inn Quest

Anyone who has worked in the hospitality industry for a few years would enthusiastically attest to the importance of yield management in hotels, particularly in hotel revenue management. What is Yield Management? And that’s where yield management comes in.

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Invest in Your Team and Positively Impact Your Revenue

Hotel Management

ARMA and Allara Learning Launch New Revenue and Yield Management Fundamentals Course. The Australian Revenue Management Association (ARMA), in collaboration with Allara Learning, is thrilled to announce the launch of a brand new, nationally accredited course in Revenue and Yield Management Fundamentals.

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Intellisoftware Join Forces with the Australian Revenue Management Association (ARMA) in Major Strategic Partnership 

Hotel Management

Intellisoftware will also gain a seat on ARMA’s Skills Council to provide input for ARMA’s nationally recognised and accredited VET qualification in revenue and yield management launching this year. Melissa Kalan ARMA CEO, sharing her insights on the partnership stated, “This collaboration marks a significant milestone for us.

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Hotel ad: Monitoring, compliance and parity

SiteMinder

What is a hotel ad? A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. But not all hotel ads are created equal. Each platform has its own rules.

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Is My Hotel Room Pricing Logical?

STAAH

Setting the right price for a hotel room can be a straightforward task for some, yet complex for others. 50% Occupancy with One Group Booking Scenario: A 50-room hotel has sold 25 rooms to one group, reaching 50% occupancy. Forecast Accurately: Use forecasting to inform pricing, yield management , and channel management decisions.

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The Rebooking Paradox: A Deep Dive into APAC’s Hospitality Challenge With Tony Marshall

Hotel Speak

Despite positive experiences, many travellers are not returning to hotels they’ve enjoyed. To delve deeper into this issue, we spoke with Tony Marshall, VP Managing Director APAC at Agilysys. Raffles Hotel, Singapore To that end, 73% of APAC travellers highlight personalisation and loyalty programs as significant drivers of rebooking.