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Skift Take: Will hotel websites become the dominant distribution channel for hotels by 2030, leaving online travel agencies behind? It could certainly happen. However, there are reasons that scenario might not take place. Let's discuss this again in five years. Dennis Schaal Read the Complete Story On Skift
Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
The media is doing our job for us right now. […] The post MCR’s Morse Urges Hotel Owners To Push Rate, Cut Out OTAs appeared first on LODGING Magazine. Morse, who is CEO of MCR—one of the largest owner/operators in the U.S. lodging industry—began by imploring hoteliers to push rate. You should raise your rates.
Skift Take: With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. Pranavi Agarwal and Seth Borko Read the Complete Story On Skift
DALLAS, Texas, and DENVER, Colorado—HotelKey announced a partnership with OTA Insight to give hotels access to rate data and actionable insights to make effective pricing decisions. The strategic partnership introduces new API capabilities, including OTA Insight’s data API, drawing on a daily stream of two billion rate data points.
's World Parity Report for April indicates that independent hotels and smaller chains face greater pressure from Online Travel Agencies (OTAs) when their rates surpass the market average. This pressure becomes particularly evident with non&major OTAs, emphasizing the need for enhanced monitoring of these intermediaries.
Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Cendyn Read the Complete Story On Skift
Skift Take: There is a sea change taking place in how banks – and particularly how credit cards – interact with the travel industry. Watch what Skift Research has to say. Jason Clampet Read the Complete Story On Skift
Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. As distribution demands grow more complex, so does the need for a smart solution.
Leading Online Travel Agents (OTA’s) are controlling hotel visibility on Google Search, while secondary OTAs are undercutting rates to attract bookings
India’s The Citi Residenci Hotels boosts bookings, efficiency and guest experience with STAAH’s smart hospitality solutions. With a growing footprint across West Bengal, The Citi Residenci Hotels has emerged as a leading name in regional hospitality, offering modern comforts, efficient service and local charm across its properties.
And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue? This section appears higher on the results page than Google Maps, reducing the visibility of the Google Hotels metasearch tool.
Skift Take: We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Pranavi Agarwal Read the Complete Story On Skift
Skift Take: Lighthouse, the travel startup formerly known as OTA Insight, has bought Berlin-based HQ revenue. The deal marks another step in Lighthouse's strategy of expanding through talent acquisition rather than merely accumulating customer lists. Sean O'Neill Read the Complete Story On Skift
Indian hotel, The Samilton Hotel, found another level of success with STAAH with a huge surge in direct bookings and reliant channel manager. Established in 1990, The Samilton Hotel revolutionized Kolkata’s hospitality landscape by offering a pioneering concept: a fully air-conditioned, three-star boutique hotel.
The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. To be very precise, it has shaped the way guests book their accommodations at hotels. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. Why should you partner with OTAs?
GDS stands for global distribution system and is essentially a central reservation system for hotels, airlines, rental car companies, cruise lines, and other travel services worldwide. A GDS network puts your property in front of travel agents, corporate travel managers, and OTAs, and the importance of these networks is growing.
Skift Take: IndiGo's decision to add a hotel booking platform to its website and app seems to be aimed at targeting potential customers looking for a one-step solution for hotel and flight bookings.
Hotel distribution today is a different game. The New Age of Hotel Distribution 2. GDS and Niche OTA Power b. Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. Your rates drop automatically to drive last-minute bookings, across all OTAs.
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across the Oceania region, including New Zealand, Australia and the Pacific Islands. Booking.com held the top spot in New Zealand.
This user base gives it a slight advantage over other OTAs. — Bulbul Dhawan Read the Complete Story On Skift Skift Take: Paytm is a major fintech player in India and has a strong user base in smaller towns of India.
Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.
BWH Hotels GB is launching a faster, simpler website as part of a push to help its partners minimise reliance on OTAs. It will also introduce tools to support marketing activity at both hotel and regional level, with future plans to integrate AI. As a hotel, images are key, but large files can slow down website speeds.
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.
Why Hotel Packages Work When travellers book accommodation, they’re often looking for more than just a bed. That’s where hotel packages come in. That’s because they help hotels offer a clear value proposition while giving guests an all-in-one solution for their trip. Looking to stand out in a crowded market and boost bookings?
Key takeaways Marketing spend keeps rising OTAs spent $4.5B Jun 9, 2025 ⢠Hospitality UK's Lloyds Bank enters travel booking arena - A sign of Europeâs shift toward embedded travel services as banks and Fintechs redefine how consumers book flights and hotels. billion into marketing, continuing a trend that saw them spend $17.8
With STAAHs Get Google feature, your hotel can leverage Googles expansive ecosystem to attract guests, increase direct bookings, and thrive in an increasingly competitive market. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.
Houston TX, January 29 2025 Hotel technology specialist SHR has today launched the next generation of its booking engine, specifically designed to reduce booking abandonment by keeping guests fully immersed in a branded booking experience. An earlier study found that bookings in the hotel and lodging industry are abandoned 78.3%
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across India over the past year. Three newcomers made the top 10 list in India Cleartrip, Hotelbeds and RezLive.com.
Skift Take: What began as a German court case is rapidly becoming an effort by hotels across Europe to seek financial damages from Booking.com’s for two decades of pricing practices. Read the Complete Story On Skift
The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too.
Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.
STAAH has revolutionized Black Rock Hotels’ online booking process by implementing advanced technology solutions that streamline inventory management and synchronize distribution channels. This move has not only helped optimize operational efficiency but also resulted in significant revenue growth for the hotel chain.
In todays hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical. industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups.
With STAAH’s booking engine and Get Google, Hotel Royal Hoi An in Vietnam turned things around—now more than half their bookings come direct! Nestled in the heart of Vietnam’s cultural capital, Hotel Royal Hoi An – Gallery is more than just a place to stay, it’s a story waiting to be experienced. One feature that stood out?
The Malaysian hotel saw a 125% increase in direct bookings in six months since moving to STAAH. In operations since 2015, Acappella Suite Hotel stands amidst the dynamic landscape of Selangor, Malaysia. The seamless experience, particularly on mobile, was essential to remain competitive with online travel agents (OTAs).
STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across United Kingdom, Middle East and Sri Lanka, over the past year. Across UK, the Middle East, and Sri Lanka, STAAH SwiftBook held the number four spot.
One year on from the launch of Trilogy Hotels, the independent management company is rounding out 2024 with 13 hotels under management totalling over 2,500 rooms and overseeing $165 million in revenue. Add to that, a growing team of experienced hotel industry leaders. Tell us about how you all came together on this.
Managing a hotel isnt just about filling rooms; its about making your systems and operations work together seamlessly. The channel manager integration allows RMS-generated rates go live across OTAs in real time, allowing you to react faster to market shifts and booking patterns. Enter the channel manager.
Rate parity clauses were supposed to protect the integrity of hotel room rates and to ensure customers are getting the best deal – but things have moved far from that vision. That way even if one of the OTAs are forced to change their policies, any potential negative repercussions for the property are minimized.
So how do you ensure your hotel isnt just keeping up, but staying ahead? 7 key strategies to help you future-proof your hotels distribution in 2025 and beyond. Diversify Your Distribution Channels Relying on one or two online travel agents (OTAs) puts your revenue at risk. Hotels must stay curious and responsive.
Its a question every hotel must answer. What is a hotel compset? A hotel’s competitive set is a group of hotels that compete with your property for the same guest. Why identifying your competitive set matters Identifying comparable hotels helps you understand your competitive advantage. Refine messaging.
A hotel booking engine is more than a plug-in, its the digital front door to your hotel. Boost Profitability: Save on hefty OTA commissions (which can reach 25%) and increase your margins. Custom Branding: Keep the look and feel consistent with your hotels website. Anything less, and theyll bounce.
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