Skift Blog

MAY 17, 2024

Skift Take: There is a sea change taking place in how banks – and particularly how credit cards – interact with the travel industry. Watch what Skift Research has to say. Jason Clampet Read the Complete Story On Skift

OTA 278

OTA Travel Hotels 278

Skift Blog

DECEMBER 24, 2024

Skift Take: In major hospitality news, Hyatt is in talks to acquire Playa Hotels & Resorts, Despegar has agreed to a $1.7 billion buyout by Prosus, and a Skift Research report suggests hotel websites could surpass OTAs by 2030 or maybe not. Rashaad Jorden Read the Complete Story On Skift

OTA 130

OTA Resorts Hotels Hospitality 130

STAAH

APRIL 22, 2025

Managing multiple OTAs can feel like walking a tightrope for hoteliersone wrong step can lead to overbookings, rate discrepancies or missed revenue. Rate disparities: Inconsistent pricing can lead to OTA penalties, lower rankings, and guest mistrust. As distribution demands grow more complex, so does the need for a smart solution.

OTA 65

OTA Management Overbooking Revenue 65

Skift Blog

OCTOBER 18, 2023

Skift Take: We web scraped 5,000 hotels across Google to understand the current state of the wider distribution landscape. We found that Google's actions are allowing small OTAs, new entrants and direct sites to compete head-on with the legacy players. Pranavi Agarwal Read the Complete Story On Skift

OTA 297

OTA Hotels Travel 297

Skift Blog

JUNE 20, 2024

Skift Take: Lighthouse, the travel startup formerly known as OTA Insight, has bought Berlin-based HQ revenue. The deal marks another step in Lighthouse's strategy of expanding through talent acquisition rather than merely accumulating customer lists. Sean O'Neill Read the Complete Story On Skift

Revenue 321

Revenue Travel OTA Revenue Management 321

Hotel Speak

DECEMBER 18, 2024

And its impact on hotel marketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue? This section appears higher on the results page than Google Maps, reducing the visibility of the Google Hotels metasearch tool.

Cost Per Click 97

Cost Per Click OTA Hotels Digital Marketing 97

Skift Blog

JUNE 11, 2024

Skift Take: IndiGo's decision to add a hotel booking platform to its website and app seems to be aimed at targeting potential customers looking for a one-step solution for hotel and flight bookings.

OTA 235

OTA Hotels Travel 235

STAAH

JUNE 11, 2024

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that are vital distribution partners to liquidate unsold inventory and put heads in beds. This dominance comes at a cost.

OTA 109

OTA Shopping Occupancy Overbooking 109

STAAH

APRIL 29, 2025

Hotel distribution today is a different game. The New Age of Hotel Distribution 2. GDS and Niche OTA Power b. Move Beyond Syncing, Start Scaling 1) The New Age of Hotel Distribution The hotel distribution landscape has changed. Your rates drop automatically to drive last-minute bookings, across all OTAs.

Revenue 88

Revenue Management OTA Average Daily Rate 88

STAAH

JANUARY 12, 2025

Indian hotel, The Samilton Hotel, found another level of success with STAAH with a huge surge in direct bookings and reliant channel manager. Established in 1990, The Samilton Hotel revolutionized Kolkata’s hospitality landscape by offering a pioneering concept: a fully air-conditioned, three-star boutique hotel.

OTA 109

OTA Revenue Hotels Business 109

STAAH

APRIL 1, 2025

Managing online bookings is one of the biggest challenges for hotels today, especially when they work with multiple Online Travel Agencies (OTAs) like Booking.com, Expedia, and Agoda. It acts as a central hub that syncs your hotels availability, pricing, and bookings across all your connected OTAs in real time.

Overbooking 94

Overbooking Management OTA Revenue 94

Skift Blog

JULY 17, 2024

This user base gives it a slight advantage over other OTAs. — Bulbul Dhawan Read the Complete Story On Skift Skift Take: Paytm is a major fintech player in India and has a strong user base in smaller towns of India.

OTA 299

OTA Travel Tourism Hotels 299

Guest Centric

DECEMBER 12, 2024

Reading Time: 3 minutes As 2025 approaches, boutique and design hotel groupsespecially those balancing bustling city center hotels with countryside or beach propertiesface a pivotal moment. Or are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?

Fair Share 95

Fair Share OTA Hotels 95

SiteMinder

JANUARY 8, 2025

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.

OTA 96

OTA Occupancy Revenue B2B 96

Webrezpro

APRIL 30, 2025

GDS stands for global distribution system and is essentially a central reservation system for hotels, airlines, rental car companies, cruise lines, and other travel services worldwide. A GDS network puts your property in front of travel agents, corporate travel managers, and OTAs, and the importance of these networks is growing.

Global Distribution System 96

Global Distribution System OTA Travel Hotels 96

STAAH

JANUARY 5, 2025

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across the Oceania region, including New Zealand, Australia and the Pacific Islands. Booking.com held the top spot in New Zealand.

Global Distribution System 109

Global Distribution System OTA Hotels Revenue 109

STAAH

JANUARY 6, 2025

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels in key tourism destinations across Southeast Asia, including Malaysia, Vietnam, Singapore, Indonesia, Thailand and Philippines, over the past year.

OTA 109

OTA Global Distribution System B2B Accommodation 109

STAAH

JANUARY 14, 2025

With STAAHs Get Google feature, your hotel can leverage Googles expansive ecosystem to attract guests, increase direct bookings, and thrive in an increasingly competitive market. The Changing Traveler Behavior Gone are the days when travelers relied solely on OTAs (Online Travel Agencies) or word of mouth to plan their trips.

OTA 109

OTA Hotels Travel Accommodation 109

STAAH

MAY 13, 2025

Managing a hotel isnt just about filling rooms; its about making your systems and operations work together seamlessly. The channel manager integration allows RMS-generated rates go live across OTAs in real time, allowing you to react faster to market shifts and booking patterns. Enter the channel manager.

Operations 86

Operations Management OTA Upsell 86

Hotel Speak

JANUARY 29, 2025

Houston TX, January 29 2025 Hotel technology specialist SHR has today launched the next generation of its booking engine, specifically designed to reduce booking abandonment by keeping guests fully immersed in a branded booking experience. An earlier study found that bookings in the hotel and lodging industry are abandoned 78.3%

OTA 90

OTA Hotels Upsell Revenue 90

Demand Calendar

NOVEMBER 4, 2024

The most significant inflection point in recent history was the rise of online travel agencies (OTAs). The advent of the Internet revolutionized how travelers booked accommodations, shifting power away from hotels and dramatically increasing customer acquisition costs.

OTA 98

OTA Hospitality Accommodation Business 98

STAAH

JANUARY 5, 2025

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across India over the past year. Three newcomers made the top 10 list in India Cleartrip, Hotelbeds and RezLive.com.

Global Distribution System 109

Global Distribution System OTA Revenue Accommodation 109

Hotel Speak

MAY 29, 2025

In todays hyper-competitive hotel distribution landscape, ensuring rate integrity across all channels is critical. industry room rate behaviour reveals higher prices and increasingly complex distribution channels can trigger aggressive responses from online travel agencies (OTAs), especially those outside the major distribution groups.

OTA 66

OTA Intent Market Marketing 66

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too.

OTA 110

OTA Cost Per Click Hotels Cancellation 110

STAAH

MAY 20, 2025

A hotel booking engine is more than a plug-in, its the digital front door to your hotel. Boost Profitability: Save on hefty OTA commissions (which can reach 25%) and increase your margins. Custom Branding: Keep the look and feel consistent with your hotels website. Anything less, and theyll bounce.

Upsell 90

Upsell OTA Revenue Hotels 90

Hospitality Tech

OCTOBER 7, 2024

With over 73% of bookings made through OTAs, mastering your property's visibility is essential. Learn how strategic listing updates and algorithm insights can help your hotel stand out, drive bookings, and maintain profitability in a dynamic market.

OTA 91

OTA Hotels Market Marketing 91

STAAH

NOVEMBER 3, 2024

The Malaysian hotel saw a 125% increase in direct bookings in six months since moving to STAAH. In operations since 2015, Acappella Suite Hotel stands amidst the dynamic landscape of Selangor, Malaysia. The seamless experience, particularly on mobile, was essential to remain competitive with online travel agents (OTAs).

Revenue 109

Revenue OTA Hotels Dining 109

Hotel Management

DECEMBER 19, 2024

One year on from the launch of Trilogy Hotels, the independent management company is rounding out 2024 with 13 hotels under management totalling over 2,500 rooms and overseeing $165 million in revenue. Add to that, a growing team of experienced hotel industry leaders. Tell us about how you all came together on this.

Closing 130

Closing Hotels Operations Branding 130

STAAH

MAY 6, 2025

So how do you ensure your hotel isnt just keeping up, but staying ahead? 7 key strategies to help you future-proof your hotels distribution in 2025 and beyond. Diversify Your Distribution Channels Relying on one or two online travel agents (OTAs) puts your revenue at risk. Hotels must stay curious and responsive.

Global Distribution System 94

Global Distribution System OTA Hotels Email Marketing 94

STAAH

JANUARY 6, 2025

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest booking revenue to hotels across United Kingdom, Middle East and Sri Lanka, over the past year. Across UK, the Middle East, and Sri Lanka, STAAH SwiftBook held the number four spot.

Global Distribution System 109

Global Distribution System OTA Accommodation B2B 109

Hotel Speak

MAY 30, 2024

The hospitality and travel industry is experiencing a spending surge, with online travel agencies (OTAs) like Expedia Group, Booking Holdings, Airbnb, and Trip.com Group collectively spending a record $4.08 Nonetheless, the OTAs are betting big and appear to remain hopeful for a bumper 2024.

OTA 103

OTA Marketing Market Travel 103

Hotelogix

APRIL 29, 2025

Rate parity clauses were supposed to protect the integrity of hotel room rates and to ensure customers are getting the best deal – but things have moved far from that vision. That way even if one of the OTAs are forced to change their policies, any potential negative repercussions for the property are minimized.

OTA 52

OTA Hotels Hospitality Branding 52

Cloudbeds

FEBRUARY 14, 2025

Its a question every hotel must answer. What is a hotel compset? A hotel’s competitive set is a group of hotels that compete with your property for the same guest. Why identifying your competitive set matters Identifying comparable hotels helps you understand your competitive advantage. Refine messaging.

Hotels 94

Hotels Revenue Management Occupancy OTA 94

Social Hospitality

MAY 8, 2025

The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key Hotel Marketing Trends for 2025? What Role Does Personalization Play in 2025 Hotel Marketing?

Digital Marketing 130

Digital Marketing Hotel Marketing Market Marketing 130

Hotel News Resource

FEBRUARY 4, 2025

Online travel agents (OTAs) have been made the arch&enemy of hotel direct bookings a narrative weve seen across the sector due to the volume of bookings and high commission costs they command. But if hotels can reframe their thinking, OTAs are a powerful and positive part of the Find, Book, and Grow strategy.

OTA 68

OTA Hotels Travel 68

STAAH

APRIL 8, 2025

Running a hotel in todays competitive market involves more than just offering comfortable rooms and great service. With the hospitality industry adapting to evolving guest expectations and the rapid growth of online booking platforms, managing hotel operations become increasingly complex.

Management 65

Management OTA Revenue Management Revenue 65

STAAH

MAY 28, 2025

trillion by 2028, with online travel agencies (OTAs) like Booking.com contributing a significant chunk to hotel bookings – accounting for nearly 40% of all online hotel reservations in some regions (Statista, 2023). Content Synchronisation Use Case: A boutique hotel rebrands one of its premium suites.

OTA 65

OTA Revenue Management Overbooking 65