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Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.
In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. Implement Dynamic Pricing for Optimal Revenue What is Dynamic Pricing?
For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy. Optimized email campaigns are the gift that keeps giving By optimizing your email database and marketing campaigns, conversions will increase. Ho, ho – oh no!
A hotelsales strategy is a plan of action designed to increase hotelrevenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.
A hotelsales strategy is a plan of action designed to increase hotelrevenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotelsales strategies to increase your revenue.
Revenue management consultancy firm ELEVAT3 has launched a new sales & marketing division to provide tailored branding solutions for hoteliers, naming industry veteran Beth Barris as EVP, sales & marketing to lead the new offering.
The Hospitality Sales & Marketing Association International (HSMAI) Foundation released its third Annual State of Talent report which reveals this year's trends in the hospitality industry that are impacting the talent within the sales, marketing, and revenue optimization disciplines.
MIAMI, FloridaKabani Hotel Group announced the sale of the Holiday Inn Express & Suites Florida City for $13.2 Led by Ahmed Kabani and Suraj Dalal, the transaction was completed through a confidential marketing process.
Where ultrarunning and hotelmarketing collide Read the latest post from GCommerce’s Morgan Tuohy and leave feeling inspired, as he navigates similarities between ultrarunning and delivering award winning hotelmarketing campaigns. Could ads be coming to Threads next year? Our team is ready and stands by to start testing.
What is a hotelsales manager? A hotelsales manager is a professional hired by a hotel to develop and manage sales strategies , with the aim of increasing brand visibility, bookings and revenue. What does a hotelsales manager actually do? What does a sales manager do in a hotel?
What is a hotel commercial strategy? A hotel commercial strategy is a coordinated business approach that integrates sales, marketing, revenue management and distribution efforts to maximise total hotelrevenue. Hotel businesses can succeed in this ever-changing landscape by reshaping how they operate.
When AV systems are down or underutilized, itâs not just an operational failure â itâs a revenue and reputation risk.â AVaStar is changing that conversation. Pop-up and add-on rentals are captured and tracked, increasing ancillary revenue without adding headcount. âOur platform gives them a playbook.
In today’s highly competitive hospitality industry, hotelsales play a crucial role in ensuring long-term business success. From guaranteeing direct bookings to building guest loyalty, the goal of hotelsales is to accelerate revenue using smart strategies. What is hotelsales? Let’s dive in!
The Hospitality Sales and Marketing Association International (HSMAI) Global has launched its Certified HotelSales Leader (CHSL) certification. This new program is designed to recognize the expertise of hotelsales leaders, emphasizing the most up-to-date sales and commercial principles, practices and strategies.
With growing operational costs hotels need to get creative about ways to drive more Revenue. Ancillary and other revenue streams are becoming more and more important as the days go on and are moving to be included, if not already, under the revenue optimization umbrella.
Hospitality America has added Kellie Hanselman as its new VP, sales. With 19 years of expertise in sales, marketing and leadership, Hanselman brings a wealth of experience to the third-party hotel management company.
Sales and marketing are closely intertwined in the hotel industry, as both functions work together (along with revenue management and distribution) to maximize revenue and build long&term customer relationships.
National hotel ownership, management and development company Dellisart LLC has experienced record growth for its subsidiaries HotelSales Max, Hotel Rev Max, Hotel Digital Max, as well as its full-service management company. Dellisart serves almost 100 properties through its various offerings.
The number of factors identified to impact the success of a hotelsrevenue management strategy continues to grow. I'm here to argue that there is one factor more important than all of these, and it is often overlooked in the revenue management discussion.
Her first role was at the Sheraton Grand Sydney Hyde Park, and she went on to build a career in Sales and Marketing in Melbourne and New Zealand. In 2010, she moved to Malaysia to join The Westin Kuala Lumpur, where she held various leadership roles before being appointed Hotel Manager.
. “Since joining us in 2020 as SVP, revenue generation, Vickie has been an invaluable member of our team,” said Greg Friedman, managing principal/CEO, Peachtree Group. “Vickie has successfully guided us through the pandemic’s challenges with her strategic insights and ability to optimize our hotelrevenues.
Read full blog 6 HotelSales Strategies To Increase Occupancy and Revenue A hotelsales strategy is a plan of action designed to increase hotelrevenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog
With the advent of sophisticated software solutions many properties are equipped to simplify their group booking processes, streamline operations, and significantly increase group revenue. Lets look at ways to increase hotelsales team success with group booking process solutions focusing on automation, integration, and analytics.
The HSMAI Foundation Special Report: The State of HotelSales, Marketing, and Revenue Optimization Talent 2023-2024, , offers a roadmap for navigating these changes. The hospitality industry is continually reshaped by transformative trends and innovations. This year's report is more than findings and forecasts.
How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Can you still actually influence your sales process the way you once did by simply being your awesome self? Times, they be a changin’. Am I right?
What is hotelsales software? Hotelsales software is a specialised tool designed for the hospitality industry to manage and optimise sales activities. It centralises information on bookings, customer interactions, and revenue streams, allowing hoteliers to efficiently track performance and make informed decisions.
In the recently released HSMAI Foundation Special Report: The State of HotelSales, Marketing, and Revenue Optimization Talent 2023-2024, the second trend investigates how the gig economy and fractional staffing models are changing talent sourcing.
Capella names SVP Sales and Marketing Capella Hotel Group has appointed Ivy Kwan as Senior Vice President of Sales and Marketing. Capella Hotel Group stands as a paragon of luxury hospitality, offering unique and diverse experiences across its brands,” said Kwan.
Revenue Optimization is poised for significant transformation in 2025, as insights from HSMAIs Revenue Optimization Advisory Board highlight emerging trends and pressing challenges.
Sources predict that hotels' pricing power will remain strong. However, we don't need a pandemic recovery to fall into the trap of overpricing. Why do we do this?
This quarter’s data shows that 14 of the top markets have fully recovered group revenue in comparison to the same time in 2019. The Index also includes filters to view top event market segments and industries booking group events, allowing hoteliers, DMOs and CVBs to closely track trends and adapt their business strategies accordingly.
But there are certain skills that every hotelsales professional needs. Here are the top 7 skills we believe are vital for every hotelsales professional. Listening Skills Highly developed listening skills are vital to sales success. Every person brings their own set of expertise and experiences to their role.
Article - Doug Kennedys Next Training Webcast: Capturing More Catering and Event SalesRevenue - While this webcast will be of interest to all hotel salespeople, it is a 'cant miss' for those who sell catering events and weddings.
HSMAI Revenue Optimization Conference was co-located with the Marketing Conference, showcasing the convergence happening within the industry as companies work to optimize revenues. This trend follows the trend of commercial strategy accelerating, because it is the internal and external collaboration that must evolve.
With 10 years of experience in sales and leadership at Marriott behind her, including as Market Director – Sales and Distribution Victoria, responsible for 11 hotels, Russell has a proven track record of driving revenue growth.
The CHSL certification is tailored for hospitality sales leaders who are proficient in leading high-performing teams, demonstrating overall commercial acumen, applying best practices in hotelsales to drive revenue growth, and more.
As the year winds down, it is crucial to assess the current state of a revenue strategy mindset within your hotel organization. Revenue leaders are tasked with the mission of getting buy-in from all stakeholders and departments within the hotel by breaking down the data and explaining the why behind the strategy.
Picture this: Marketing campaigns are in full swing, beautifully crafted, and meticulously executed to entice guests. Meanwhile, the revenue management team is diligently fine-tuning pricing strategies to optimize profits. Peaceful and cohesive like a Paula Detlefsen painting.
The HSMAI Foundation recently published a report,The State of Generative AI in Talent Management for HotelSales, Marketing, and Revenue Management,exploring the impact of generative AI on various facets of talent management, particularly focusing on the domains of hotelsales, marketing, and revenue management.
For close to a century, the Hospitality Sales & Marketing Association International (HSMAI) has stood as a guiding light for innovation, support, and community growth within the hotelsales, marketing, and revenue optimization fields.
On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.
Cory Falter recently invited hotelsales consultant Kristi White on the InnSync Show for a discussion on the differences between the roles of a sales manager and a trusted advisor. HotelSales Tips: Which Approach Works Best? HotelSales Tips Here are some additional selling tips shared by Kristi and Cory.
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