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Webinar: Plan with Confidence: Hotel Digital Marketing Strategies Backed By Google

Hotel News Resource

Article - Webinar: Plan with Confidence: Hotel Digital Marketing Strategies Backed By Google - Youre invited to a timely, no-fluff conversation with Google and Cendyn

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Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

Hotel Management

Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.

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How to Use Email to Sleigh Hotel Sales this Holiday Season

Hotel Speak

For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy. Optimized email campaigns are the gift that keeps giving By optimizing your email database and marketing campaigns, conversions will increase. Ho, ho – oh no!

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Market Trend: Refining Search Engine Marketing Strategies for Full-funnel Marketing - By Carly Ferranolo

Hotel News Resource

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY.

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Leveraging the Essence of Luxury for Effective Marketing Strategies - By Veronika Mercier

Hotel News Resource

Luxury has always been associated with high-end brands and products, with marketers utilizing this association to promote their offerings effectively. This piece delves into how luxury can be a precious tool for powerful marketing strategies across various industries.

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Driving Hotel Sales Through Diverse Marketing Strategies

Hotel News Resource

Sales and marketing are closely intertwined in the hotel industry, as both functions work together (along with revenue management and distribution) to maximize revenue and build long&term customer relationships.

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Hotel Social Media Ideas for Effective Marketing

Hotel News Resource

We compiled a convenient list of engaging social media ideas for hotel marketers and gathered tips for creating successful marketing strategies. Start planning your hotel’s social media marketing using these ideas, without starting from scratch.