Hotel Management

MAY 20, 2025

Victoria and South Australias hotel markets continue to perform well, according to JLL Hotels & HospitalityManaging Director & Head of Investment Sales, Peter Harper. The post Exclusive: unpacking Melbourne and Adelaides hotel market growth appeared first on Hotel Management.

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Skift Blog

OCTOBER 1, 2024

Skift Take: Amtrak is taking a lesson from the hotel marketing playbook and focusing on its guest amenities to take on the airlines and other competitors. Dawit Habtemariam Read the Complete Story On Skift

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Travel Hotel Marketing Marketing Market 279

gcommerce

FEBRUARY 5, 2025

Spring break 2025 is almost upon us and hotel marketers; lets be real, the pressure is on. We know you're already juggling 27 different spreadsheets, 14 marketing campaigns, and 3 urgent emails about the Wi-Fi. Weve rounded up the hottest travel trends this year, and trust us, this is the easy part. Yoga at sunrise?

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Hotel Marketing Marketing Market Travel 59

Skift Blog

AUGUST 23, 2024

Skift Take: Choice Hotels has revamped Radisson and Radisson Blu to further solidify its position in the upscale hotel market. Appeal to a new generation of travelers while honoring its 115-year-old heritage. Choice Hotels Read the Complete Story On Skift

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Branding Hotel Marketing Hotels Market 312

Hotel Management

FEBRUARY 27, 2025

Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.

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Skift Blog

MAY 19, 2025

Skift Take: Fairmont hopes it can keep its longtime guests while becoming more inclusive and winning over a new wave of travelers. Read the Complete Story On Skift

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Branding Travel Hotel Marketing Marketing 277

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make.

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Hotel Speak

NOVEMBER 25, 2024

Today’s premium traveller craves something more meaningful: soul, personality, vibe. They want to feel like what they’re buying – hotel room, dinner reservation, or another experience – is different and special. We know that almost 4 out of 5 travellers prioritise a hotel’s ‘vibe’ when making booking decisions.

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gcommerce

MARCH 14, 2025

Data is a pivotal point in digital marketing. For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data? What is second-party data?

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Marketing Market Hotel Marketing Digital Marketing 52

STAAH

SEPTEMBER 19, 2023

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotel marketing, SEO is crucial for several reasons.

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Hotel Business

JANUARY 27, 2025

Travel Association published a report that predicted that spending on domestic leisure travel will increase by 3.9%, surpassing $1 trillion in 2025. Rising travel costs have led to increased demand for budget-friendly options, with discounts, bundled packages and flexible booking policies being among the top requests.

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Hotel Management

SEPTEMBER 27, 2023

Notably JLL completed the largest hotel transaction in New Zealand’s history, the JW Marriott Auckland, in the midst of that recovery period. However, the emergence of certain market trends is reshaping the industry. One notable change in New Zealand’s post-Covid landscape is the re-evolution of seasonality.

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Hotel Management

JANUARY 14, 2025

The tournament is also expected to have a positive impact on the luxury end of the hotel market. Strong demand is apparent from the North American market, with hotel suite bookings popular, said newly appointed Accommodation Australia (Victoria) Advisory Group Chair, Peter Minatsis.

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Skift Blog

OCTOBER 9, 2024

Skift Take: Two back-to-back hotel deals in Bengaluru point towards a high investor interest. Behind this interest lie several factors that are making the city's hotel market lucrative. Bulbul Dhawan Read the Complete Story On Skift

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Hotel News Resource

JANUARY 30, 2024

hotel markets caught up on recovery that was held back due to a lack of business travel. That is why markets like New York City and Washington, D.C., were atop the 2023 performance list, while growth leaders from previous years were more grounded due to diminished leisure travel. In 2023, many key U.S.

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Hotel Marketing Marketing Market Travel 111

MediaBoom

DECEMBER 11, 2024

Did you know that 70% of travelers now plan their trips online , with mobile devices driving over half of all bookings? Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. Geo-Targeting Campaigns : Tailor ads to focus on users searching from key markets or nearby regions.

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Hotel Speak

MAY 20, 2025

So surely the UK is becoming a tougher place to run a travel or hospitality business? The requirement for an Electronic Travel Authorisation (ETA) , costing visitors 16 each, is something experts in the sector fear will push inbound tourists to other destinations. But it’s actually in the homeworking travel franchisee space.

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Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

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Skift Blog

NOVEMBER 8, 2024

Skift Take: As The Peninsula's director of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?" " — Sean O'Neill Read the Complete Story On Skift

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Branding Marketing Market Travel 299

Little Hotelier

OCTOBER 11, 2023

What is Instagram hotel marketing? Instagram hotel marketing is the practice of promoting your hotel through Instagram, both with organic posts that you publish through your profile, and with sponsored content that grants you access to a larger audience. Get started with these tips.

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gcommerce

MAY 26, 2025

Every year, the marketing industry eagerly awaits Google Marketing Live, Googles annual event to showcase whats new in the world of Google advertising. Our team is excited to test everything that is rolling out, and we look forward to seeing how these innovations equate to better advertising success for our hotel clients.

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Hotel Speak

MARCH 19, 2024

Travellers are bombarded with choices, from budget chains to luxury retreats. While amenities like plush beds and rainfall showers are important, a hotel’s vibe – the overall atmosphere and experience it creates – is becoming an increasingly crucial factor in swaying guest decisions. So, how do you stand out from the pack?

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Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget.

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eZee Absolute

JANUARY 3, 2025

Ah, the thrill of hotel marketing! As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. In 2025, hotel marketing isn’t just about booking a few extra nights here and there.

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Skift Blog

MARCH 31, 2023

Skift Take: In this video from Skift Future of Lodging Forum 2023, we hear from hospitality leaders at Sojern and Marriott International about what hotel marketers should be thinking — and doing next — in order to develop first-party data, understand guests on a one-to-one basis, and increase profitability.

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Lodging

MAY 30, 2025

Hotel PerformanceMay 18 – May 24, 2025Percentage change from comparable week in 2024Occupancy: 67.5% (down 0.4 Among the Top 25 Markets,St. Hotel Industry Continues to Report Mixed Yearly Comparisons appeared first on LODGING Magazine. percent)ADR: $164.57 (up 1.5 percent)RevPAR: $111.02 (up 1.1

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Hotel Management

MAY 26, 2025

Speaking exclusively to HM , Choice Hotels Asia-Pac CEO Trent Fraser, described the deal as a highly significant milestone that will allow Choice to scale quickly in Asia-Pacifics fastest-growing market. We know that China is Australias second top source feeder market with 829,000 trips YE 2024 and $8.1

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Scale Branding Hotels Resorts 130

Skift Blog

FEBRUARY 9, 2025

Skift Take: IHG CEO Elie Maalouf sees rich potential in many fragmented hotel markets, such as Europe and Japan, where independent hoteliers face mounting pressures from digital transformation. Sean O'Neill Read the Complete Story On Skift

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Hotel Management

APRIL 21, 2025

Hotels in Queenstown, Christchurch and Rotorua have enjoyed a strong start to the year with increased room rates, driven by an uptick in international visitors, while New Zealands main centres of Auckland and Wellington saw a decline. While transactions in the hotel space have been infrequent, Anderson says it is starting to pick up.

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Hotel Management

JANUARY 8, 2024

Svensson spoke exclusively to HM about demand in the higher end of the market and his plans to take luxury to the next level. How is the luxury hotel market evolving in Australia? The meaning of luxury is changing, with travellers seeking truly authentic experiences that extend beyond their hotel room.

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Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

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Marketing Market Hospitality Digital Marketing 52

Hotel News Resource

MAY 26, 2023

Hotels still face many challenges, including the ongoing talent shortage and the slow return of large business meetings and events - the bread and butter for many urban properties. However, leisure travelers, especially those taking drive vacations or traveling domestically, and trends in remote work, continue to fuel growth.

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Hotel Speak

JANUARY 15, 2025

Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.

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Hotel Management

JUNE 29, 2023

Australia’s boutique hotel market is booming amid increased demand for unique and personalised stays. CBRE’s market analysis found that boutique properties have outperformed ‘big box’ international hotels on occupancy levels, Average Daily Rate (ADR) and Revenue Per Available Room (RevPar) since the onset of the pandemic in 2020.

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Lodging

MAY 23, 2025

Hotel PerformanceMay 11 – May 17, 2025Percentage change from comparable week in 2024Occupancy: 67.2 percent) Among the Top 25 Markets, Detroit saw the highest gains in each of the three key performance metricsoccupancy: 70.4 percent (down 0.4 percent)ADR: $166.31 (up 1.3 percent)RevPAR: $111.80 (up 0.9 percent (up 11.4

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Hotel News Resource

MAY 19, 2023

Today on the podcast we are diving into the data from the latest Leisure Traveler Sentiment Study and revealing insights that will help craft the marketing direction in 2023.

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Hotel News Resource

DECEMBER 11, 2023

Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. TravelBoom hosted a fun and insightful webinar on December 7, 2023.

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