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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

  Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects:  Understanding the basics  Identifying profitable segments Customizing services Implementing targeting strategies Measuring success. 

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Busting Today’s Hotel Distribution Myths

Hotel Speak

Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.

OTA 101
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The Opportunity Cost of Metasearch

gcommerce

As you read this, you're likely content with your hotel marketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.

OTA 52
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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

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Maximise Your Hotel ROI In 2025

Up Hotel

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.

ROI 40
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What is a distribution strategy? The 2024 guide

Hotel Speak

Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in market share directly translates to higher revenues. Large hotels increasingly encourage direct bookings over OTA usage to improve profit per stay.

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Google Ads Vs Google Hotel Ads: Do you need both?

gcommerce

If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.

Hotels 52