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Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects: Understanding the basics Identifying profitable segments Customizing services Implementing targeting strategies Measuring success.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.
As you read this, you're likely content with your hotelmarketing and distribution strategy. Missing in that analysis is the amount of potential business they are ceding to OTA's or, worse yet, their competitors. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger.
5 Must-Have HotelMarketing Channels Last week, in “ HotelMarketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.
Increase room ADR, sell more hotel rooms direct, increase you marketshare, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick.
Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in marketshare directly translates to higher revenues. Large hotels increasingly encourage direct bookings over OTA usage to improve profit per stay.
If you’ve been a loyal Google paid search advertiser all these years and you’re not running Google Hotel Ads via metasearch advertising then you’re losing out on a very large portion of the Google hotel search ecosystem. One that could be driving a substantial amount of direct revenue for your hotel.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
Capturing more marketshare, or penetrating new markets was just not in their mindset. Especially in resort hotelmarkets, tour operators have for too long influenced hoteliers on how to run their business. What is your approach to protecting your hotel from brand hijacking by OTA?
But we also see that there is still a lot to be done in this area when it comes to the Polish market compared to our other markets. But I would say our goal for Poland is to be recognised as the strategic partner for hotels to boost their revenue and (price) distribution strategy and also to support them on a daily basis.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. So, 61% of the sentiment on TripAdvisor left is positive, and that’s better than some of the OTAs and Google reviews. Before republishing quotes, we ask that you reference the audio. So right on.
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotelmarketing. Why did you and your team decide to make this upgrade and, and create video content for hotels? They’re looking for opportunity to capture more marketshare. Thank you for joining us today.
It encompasses everything from the hotel’s name, logo, and tagline to its overall atmosphere, service, and guest experience. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and marketshare. People have a high level of faith in OTAs. Let Mediaboom guide you.
Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.
According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotelsmarket with a projected market volume of US$93.62bn in 2024.
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotelmarketing. This is Travel Media Group Marketing Director and host of the Suite Spot, Ryan Embree. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree.
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotelmarketing. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree. Hello everyone, and welcome to another episode of The Suite Spot. This is your host, Ryan Embree.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
A successful hotel advertising campaign will build brand awareness and encourage customer loyalty, whether you operate an international hotel chain or a single bed and breakfast. A clever, engaging social media presence can do more for your hotel’s brand at a low cost than anything else on this list.
Advance Sales: The hotel product, represented by rooms, can be sold in advance, enabling revenue managers to strategically plan and optimize occupancy levels over time. Market Segmentation: The hotelmarket is intricately segmented, accommodating diverse customer groups, including groups and promotional segments.
General HotelMarketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.
With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotelmarketing strategy can seem intimidating. Pick the right CMS for you.
Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotelmarketing. Uh, so from a priority standpoint, it’s always staying focused on revenue enhancement with the primary measure being, you know, marketshare changes, right? I’m your host, Ryan Embree.
Learn more Why small hotels should market to tourists Small hotel owners can no longer rely on listings alone. The level of competition on OTAs is becoming so great that your hotel risks getting lost in the noise, particularly with bigger players simply paying to push their listings up the results page.
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