Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Zoku Hotels.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

Hotel Speak

JANUARY 23, 2024

For hotel marketers, navigating this new landscape means ditching the rearview mirror and focusing on the winding road ahead – a road packed with trends that demand both agility and vision. Gone are the days of one-size-fits-all marketing. 2024 is a year of both challenges and opportunities for hotel marketers.

Hospitality 88

Hospitality Cancellation Market Marketing 88

Hotel Business

NOVEMBER 15, 2023

MCR Hotels and Island Capital Group (Island) have closed on a $260-million refinancing loan for the 1,780-key Sheraton New York Times Square. JLL’s Hotels & Hospitality group arranged the financing. The 50-story hotel is one of New York City’s largest by key count and one of the prime event venues in the city.

Closing 64

Closing Retail Market Share Events 64

gcommerce

APRIL 1, 2024

As you read this, you're likely content with your hotel marketing and distribution strategy. Defining the opportunity for hotel metasearch Hotel metasearch channels like Google Hotel Ads and Tripadvisor capture customers as they move down the travel booking funnel. An 11 to 1 return on investment.

OTA 52

OTA Revenue Market Share Market 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Travel Media Group

MARCH 16, 2022

Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Suite Spot Podcast · 95 - How to Attract Weddings to Your Hotel Episode Transcript Our podcast is produced as an audio resource. Listen now! I'm your host, Ryan Embree.

Digital Marketing 52

Digital Marketing Market Share Hotels Occupancy 52

Xotels

AUGUST 15, 2022

Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.

Hotels 59

Hotels Market Marketing ROI 59

Xotels

APRIL 3, 2024

XOTELS – Revenue Management eBook In the first chapter of this eBook, we will go over the definition of what is revenue management in the hotel and hospitality industry. Why is Revenue Management Important to Hotels & Other Industries? What Makes Hotels Suitable to Apply Revenue Management?

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Travel Media Group

JUNE 12, 2019

Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online. They share several examples of how to leverage websites, social media, and online reputation in order to gain market share and grow online revenue. I'm your host, Ryan Embree.

Market 52

Market Marketing Market Share Marketing Strategy 52

gcommerce

MAY 3, 2023

They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel? If you focus on too many KPIs, your digital marketing campaigns start to get muddy.

Market 97

Market Marketing Cost Per Click Digital Marketing 97

gcommerce

APRIL 12, 2023

Chances are, your hotel has been a loyal customer of this ad type for years. But did you know there’s a type of Google search ad that is helping hotel’s drive 5%+ of total website revenue that can’t be accessed via the standard keyword focused Google paid search campaign type?

OTA 52

OTA Hotels Digital Marketing Revenue 52

gcommerce

MARCH 16, 2023

This reality leads us to obsess over consumer trends, to become early adopters of new technologies (have you seen our new TikTok hotel ads service? ), and track hotel marketing performance data with an intensity that makes our loved ones jealous. How can your hotel adapt to target GenZ? So what’s the prescription, doctor?

Digital Marketing 98

Digital Marketing Business Market Marketing 98

Travelboom Marketing

JULY 31, 2023

According to a Market Analysis Report by Grand View Research , the global wellness tourism market size was estimated at $814.6 Further, North America dominates this market share at nearly 40%. So, how can hoteliers tap into this colossal market? billion USD in 2022 and is expected to reach $923.6

Travel 52

Travel Tourism Intent Market 52

gcommerce

NOVEMBER 17, 2023

This enables businesses to approach their market in two distinct ways. The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger market share reach for your brand and may ultimately lead to a higher return in the long run.

Market 105

Market Marketing Branding Consumer 105

Travel Media Group

DECEMBER 30, 2020

Dana reviews some of the adjustments that Travel Media Group has made in response to the COVID-19 pandemic and its impact on the digital marketing landscape for hotels. Dana also shares what she is most excited about and hopeful for in 2021 as the hotel industry transitions into recovery. I'm your host, Ryan Embree.

General Manager 52

General Manager Travel Digital Marketing Market Share 52

eZee Absolute

SEPTEMBER 27, 2023

“Why should a guest choose your hotel over countless others?” In a world where choices seem infinite, how does your hotel stand out? A well-defined USP can set your hotel apart, attract the right guests, and drive more revenue. Table of Content Why is USP Important for Hotels? Wondering how? Look no further.

Market 52

Market Marketing Market Research Hotels 52

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Are hotel loyalty programs important?

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

SiteMinder

FEBRUARY 8, 2024

Chinese tourists are known for their willingness to spend generously on accommodation, dining, and shopping, making them a dream demographic for any hotel looking to boost its bottom line. According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. What about the hard numbers?

Travel 52

Travel Market Marketing Tourism 52

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

MediaBoom

JULY 19, 2023

Read on to know how the best luxury travel brands position themselves as the authority in the hospitality industry and how you can get a slice of that popularity pie with MediaBoom , a digital marketing agency dedicated to delivering efficient service and results that are second to none. Rewards program: Fans of M.O. and Rwanda.

Branding 59

Branding Travel Services Target Marketing 59

Travel Media Group

MAY 1, 2024

Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Bonnie Campagnuolo : So I never worked in a hotel. I moved to the client side, marketing teams first at Walt Disney World, and then with a vacation ownership company also here in Orlando.

Hospitality 52

Hospitality Branding Market Marketing 52

SiteMinder

SEPTEMBER 10, 2023

Mobile bookings are now a common method of securing hotel reservations. It’s convenience meets spontaneity, wrapped up in a user-friendly interface that’s as inviting as your hotel’s lobby. For the hotel and travel market , smartphones present a captive audience looking to escape the mundane routine of the everyday.

Hotels 105

Hotels Travel Revenue Consumer 105

Travel Media Group

MARCH 1, 2023

Suite Spot Podcast · 109 – TMG Announces Instagram Reels & Video Content Creation For Hotels Episode Transcript Our podcast is produced as an audio resource. Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. I’m your host, Ryan Embree.

Hotels 52

Hotels Travel Market Marketing 52

Travel Media Group

FEBRUARY 8, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what’s trending in hotel marketing. I popped into a hotel thinking, gosh, maybe I could work the front desk and help in housekeeping and do my homework while I was in college. Before republishing quotes, we ask that you reference the audio.

Hospitality 52

Hospitality Travel Market Marketing 52

Hotel Speak

MARCH 13, 2024

Expanded market reach & revenue growth: Unique distribution strategies help businesses access new geographical territories, demographics, and partnerships. The resulting boost in market share directly translates to higher revenues. This is the strategy where a customer books a hotel room directly through your hotel website.

Global Distribution System 79

Global Distribution System Retail Shopping Consumer 79

Hotelogix

OCTOBER 14, 2023

Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. That being said, there are a handful of KPIs for hotel general manager which help hoteliers meet the benchmarks set.

KPI 52

KPI Average Length of Stay Average Daily Rate Occupancy 52

Travel Media Group

SEPTEMBER 6, 2023

This episode contains valuable information for hoteliers looking to make better operational and strategic decisions for their hotels as the end of the year approaches while closing out the year strong. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing.

Travel 77

Travel Services Occupancy Market 77

Travel Media Group

DECEMBER 21, 2022

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. If you’re just hearing about this for the first time, this is all about those hoteliers and hotel groups that are pushing our industry forward as we go into this new chapter.

Events 52

Events Travel Market Marketing 52

Travel Media Group

OCTOBER 26, 2022

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. And while I was finishing school, I actually became a part of the Leader in Development program at Omni Hotels. So I was a leader in development for Omni Hotels in the, in the finance area.

Hospitality 52

Hospitality Market Marketing Operations 52

Travel Media Group

JANUARY 19, 2022

Dana reviews some of the adjustments that Travel Media Group has continued to make in response to the changing landscape of the COVID-19 pandemic and its impact on the digital marketing landscape for hotels. Dana also shares what she is most excited about and hopeful for in 2022 as the hotel industry continues to bounce back.

Digital Marketing 52

Digital Marketing Travel Market Share Business 52

Travel Media Group

MARCH 22, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. I never thought that you could have a career in the hotel business. And then I started, I saw this job opportunity for Hyatt Hotels pop up, up in Denver. I ran hotel accounting for North America.

Hospitality 95

Hospitality Services Business Travel 95

Travel Media Group

JULY 6, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. A H l A did that study recently that found 82% of hotels are still struggling with staffing shortage. Before republishing quotes, we ask that you reference the audio. I’m your host, Ryan Embree.

Hospitality 72

Hospitality Travel Events Occupancy 72

Travel Media Group

JULY 19, 2023

During this episode, listeners can expect to learn a plethora of valuable and exciting insights and takeaways that encompass current trends in the hotel industry, such as technology advancement, effective digital touchpoints for guests, and hotel rebranding. So jumped into hotel management space and have never looked back.

Hospitality 73

Hospitality Market Marketing Business 73

Hotel Speak

MARCH 20, 2024

They generally seem to be more active than the Baby Boomers and also seek unique experiences and culturally immersive trips over predictable luxury hotel stays. They are also looking for the most ‘ Instagrammable ’ location for their vacation, to be able to share it with friends and family on their social media platforms.

Travel 64

Travel Market Marketing Tourism 64

Bookassist

NOVEMBER 4, 2022

[Des] As part of the company’s growth in Poland, Bookassist has recently joined IGHP , The Chamber of Commerce of the Polish Hotel Industry. Joanna] The primary thing is that it shows to Polish hotels that we are a verified, trusted partner for hotels on the market. What does it mean for Bookassist to be part of IGHP?

Market 52

Market Marketing Management OTA 52

Travel Media Group

AUGUST 24, 2022

Ryan Embree: Welcome to the Suite Spot where hoteliers check in and we check out what’s trending in hotel marketing. We covered a lot of topics when it comes to hotel digital marketing. Number one, actually episode 84, how to market your hotel’s breakfast options. Hello everyone.

Travel 52

Travel Digital Marketing Market Marketing 52

Travel Media Group

JANUARY 16, 2024

The next episode of TMG Hospitality Trailblazers sees Charles Oswald, President and CEO of Aperture Hotels, taking center stage on the Suite Spot podcast. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what’s trending in hotel marketing. Charles Oswald, president, CEO of Aperture Hotels.

Hospitality 52

Hospitality Digital Marketing Management Market 52