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Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.
The post How to Use Email to Sleigh HotelSales this Holiday Season appeared first on Hotel Speak. Maximizing engagement with your emails and getting guests to your website is key to generating more revenue this holiday season.
In the hotel world, it’s not enough to just hope people find you. That’s where the hotelmarketing funnel comes in. You’ve got to guide them through every stage of the travel planning journey, from that first spark of awareness to the moment they click “book now.”
For hotelmarketers, this predictability creates a prime opportunity to align promotions, timing, and messaging with real guest behavior. TravelBoom’s 2025 Booking Trends Study has revealed a clear and valuable insight: U.S. travelers overwhelmingly prefer to plan and book their trips within a 1–3 month window.
Though video is popular and effective, not all hoteliers have begun to use this medium for their social media marketing & yet. If that’s you, read on to see the benefits of short&form videos and our tips for increased engagement that turns clicks and shares that translate into increased revenue and ROI across social channels.
Ever wondered how to tap into the corporate travel market for your hotel but are unsure where to start? Our expert team have put together 6 steps to build a successful corporate relationship and how you can include corporate travel in your strategic sales and revenue strategies.
For independent hotels, investing in quality photography and videography is no longer just an optionits a necessity. These visual elements are the cornerstone of storytelling, helping hotels stand out and connect emotionally with potential guests via different platforms and channels.
This podcast covers everything from AI integration in travel to economic factors influencing the hotel sector, making it essential for decision-makers who want to stay ahead. The podcast also explores data-driven marketing techniques and case studies of successful campaigns.
Enter metasearch marketing & a potent strategy that blends the best of direct booking advantages with the visibility of third&party platforms. But should your hotel dive into platforms like Google Hotel Ads, TripAdvisor, and Trivago?
In this article, we’ll break down what makes a hotel website a conversion machine, share the top features your site must include, and give you a future&ready checklist to increase direct hotel bookings.
The 34-room hotel, in the “Paris End” of the CBD, joins Tabet’s local hotel portfolio which includes The Royce Hotel on St Kilda Road and The Lyall Hotel in South Yarra. The hotel features a rooftop pool and events venue, cocktail bar and boardroom.
The hotel was sold by Australian Wattle Development Pty Ltd – which is 50% owned by The Star Entertainment Group with Chow Tai Fook Enterprises and Far East Consortium as consortium partners – for AU$52 million more than the AU$140 million the business paid for the property back in January 2017. Settlement is due to occur in Q2 this year.
Explore the top hotelsales software solutions to enhance booking rates and streamline operations. Discover how platforms like HubSpot, Salesforce, and more can optimize your guest experience and increase efficiency.
Read full blog 6 HotelSales Strategies To Increase Occupancy and Revenue A hotelsales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog
This article provides a step&by&step guide to help hoteliers and marketers alike develop a hotelmarketing budget that aligns with their strategic goals, leverages current trends, and adapts to future changes.
Where ultrarunning and hotelmarketing collide Read the latest post from GCommerce’s Morgan Tuohy and leave feeling inspired, as he navigates similarities between ultrarunning and delivering award winning hotelmarketing campaigns. Discover more now. Ready for ski season? We sure are.
Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotelmarketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.
JLL was also involved in the 2023 sale of the resort , which represented the third-largest single-asset hotelsale ever in the U.S. The interest-only loan also included mezzanine financing provided by Ohana Real Estate Investors and Canada Pension Plan Investment Board (CPPIB). at the time.
Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. TravelBoom hosted a fun and insightful webinar on December 7, 2023.
To guide you through the process of evaluating your summer marketing efforts, we’ve developed a detailed checklist specifically designed for hoteliers and hotelmarketers.
Infinity pools with breathtaking views, spacious beachfront bungalows, exclusive spa treatments, Michelin-star restaurants, exquisite design, and exemplary service are all elements we typically associate with luxury hotels. But how do you communicate the elements that make your hotel exceptional to prospective customers?
In this article, we’ll unveil 12 key trends shaping the future of hospitality marketing, providing you the insights and strategies needed to elevate your brand and drive success in the year ahead.
Today's callers have evolved faster than most hotelsales training programs. Hotel reservation agents are fielding a much broader spectrum of sales scenarios than ever before, from callers ranging from ultra-informed to misinformed, having taken virtual t
Article - 410 Room Marriott Dual Branded New Orleans Marriott Courtyard and Springhill Suites Hotels Sold for $73 Million - First Major HotelSale in the Market Since Early 2023 Signals Rebound of HotelMarketSales
On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. We discuss the balance of traditional and digital marketing technologies in today’s hotel landscape.
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 So, how can hoteliers tap into this colossal market? First, hotelmarketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.
We compiled a convenient list of engaging social media ideas for hotelmarketers and gathered tips for creating successful marketing strategies. Start planning your hotel’s social media marketing using these ideas, without starting from scratch.
Tired of generic AI advice for hotels? While there's a ton of content on AI in travel marketing, most lack practical application. TravelBoom delivers real-world strategies now! We get it!
Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, well discuss the leading way to snag your share of them.
David Joseph will be leading a new office and will lead a new sales effort to further penetrate the Florida hospitality market. David Joseph brings 35 years of career experience in sales, real estate, and custom home building. David has represented buyers and sellers in the sale, lease, and management of luxury properties.
If you’re a hospitality group sales pro, you know the challenges of being inundated with low-quality leads from mass-triggered RFPs and other referral sources. Relationship marketing entails cultivating a deeper connection with prospects outside of delivering sales pitches and collateral.
Things to Change and Improve in a Hotel in 2023. Marketing approach. Sales strategies. Hotel management system. The last couple of years has been a roller coaster ride for the hotel industry worldwide. Read: HotelMarketing Trends to Increase Bookings in 2023. Sales strategies.
Hotel management can be quite complex, picture the everyday hustle, ensuring each room looks spotless, managing bookings, creating new revenue opportunities…. Customer service, sales, marketing, and reservation teams hold significant roles in a hotel’s success. This can give your sales team the edge you’re looking for.
Where hoteliers check-in and we check out what's trending in hotelmarketing. He was actually closing sales leads for 2022." He decided to turn a negative into a positive and created Scarlet Boom: hotelsales and marketing firm. Before republishing quotes, we ask that you reference the audio.
The TravelBoom 2025 Influencer Travel Study reveals that 28% of travelers book hotels based on influencer recommendations, signaling a revolutionizing shift in hotelmarketing strategies.
Curious about how GA4 can transform your hotelsmarketing efforts? Read on to discover its key features and learn how to leverage them to elevate your business.
Digital KPIs deliver measurable data that your hotel can use to assess the effectiveness of its digital marketing efforts. By tracking the right hotelmarketing KPIs, you can identify areas for improvement, then optimize your ad targeting and messaging to drive better ROI.
This involves constant analysis of the market as well as negotiating with third party booking platforms. Staying up to date with industry trends as well as technological innovation is an essential part of being a hotel revenue manager. Sales manager. A hotelsales manager’s main job is to increase room sales.
By using powerful, data&driven digital services, hoteliers can set their hotelmarketing strategies apart, drive more bookings & and boost their profits. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference&maker.
Learn the secrets to driving more traffic to your luxury website, generating more leads, and ultimately increasing sales. Social Media Advertising Social media advertising is one of your hotel’s most cost-effective hospitality and tourism marketing strategies. How to boost hotelsales?
Invest in your sales team and set clear targets to ensure the accounts are producing. Hotels with well-maintained GDS profiles often experience higher occupancy rates and stronger relationships with travel professionals. Competitive Rate Plans Corporate and travel agents often compare rates before booking.
Ever wondered how to tap into the corporate travel market for your hotel but are unsure where to start? Our expert team have put together 6 steps to build a successful corporate relationship and how you can include corporate travel in your strategic sales and revenue strategies.
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