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Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

Hotel Management

Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.

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The Ultimate Hotel Marketing Funnel: From Awareness to Direct Bookings

Hotel News Resource

In the hotel world, it’s not enough to just hope people find you. That’s where the hotel marketing funnel comes in. You’ve got to guide them through every stage of the travel planning journey, from that first spark of awareness to the moment they click “book now.”

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Why Predictable Booking Behavior in 2025 Is a Game&Changer for Hotel Marketers

Hotel News Resource

For hotel marketers, this predictability creates a prime opportunity to align promotions, timing, and messaging with real guest behavior. TravelBoom’s 2025 Booking Trends Study has revealed a clear and valuable insight: U.S. travelers overwhelmingly prefer to plan and book their trips within a 1–3 month window.

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How to Use Email to Sleigh Hotel Sales this Holiday Season

Hotel Speak

For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy. Optimized email campaigns are the gift that keeps giving By optimizing your email database and marketing campaigns, conversions will increase. Ho, ho – oh no!

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A Guide to Short&Form Videos for Hotel Marketing

Hotel News Resource

Though video is popular and effective, not all hoteliers have begun to use this medium for their social media marketing & yet. If that’s you, read on to see the benefits of short&form videos and our tips for increased engagement that turns clicks and shares that translate into increased revenue and ROI across social channels.

Market 40
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The Power of Visual Storytelling: How Quality Photography and Videography Boost Direct Hotel Reservations

Nuvho

Include influencer marketing for a different perspective and the reach new markets. Final Thoughts: Investing in Visuals is Investing in Your Brand Quality photography and videography are powerful tools for independent hotels looking to increase direct reservations. Ready to transform your visual storytelling?

Dining 52
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6 Steps on Building a Successful Corporate Relationship

Nuvho

Ever wondered how to tap into the corporate travel market for your hotel but are unsure where to start? Our expert team have put together 6 steps to build a successful corporate relationship and how you can include corporate travel in your strategic sales and revenue strategies.