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This appointment further strengthens our position as Australia’s leading luxury hotel, as we continue to lead the way as masters in the craft of hospitality. I am thrilled to join Capella Sydney, a hotel renowned for its commitment to excellence and luxury, he said. billion in hotel transactions for 2025.
The post How to Use Email to Sleigh HotelSales this Holiday Season appeared first on Hotel Speak. Maximizing engagement with your emails and getting guests to your website is key to generating more revenue this holiday season.
In the hotel world, it’s not enough to just hope people find you. That’s where the hotelmarketing funnel comes in. You’ve got to guide them through every stage of the travel planning journey, from that first spark of awareness to the moment they click “book now.”
For hotelmarketers, this predictability creates a prime opportunity to align promotions, timing, and messaging with real guest behavior. TravelBoom’s 2025 Booking Trends Study has revealed a clear and valuable insight: U.S. travelers overwhelmingly prefer to plan and book their trips within a 1–3 month window.
Though video is popular and effective, not all hoteliers have begun to use this medium for their social media marketing & yet. If that’s you, read on to see the benefits of short&form videos and our tips for increased engagement that turns clicks and shares that translate into increased revenue and ROI across social channels.
For independent hotels, investing in quality photography and videography is no longer just an optionits a necessity. These visual elements are the cornerstone of storytelling, helping hotels stand out and connect emotionally with potential guests via different platforms and channels.
Ever wondered how to tap into the corporate travel market for your hotel but are unsure where to start? Our expert team have put together 6 steps to build a successful corporate relationship and how you can include corporate travel in your strategic sales and revenue strategies.
This podcast covers everything from AI integration in travel to economic factors influencing the hotel sector, making it essential for decision-makers who want to stay ahead. The podcast also explores data-driven marketing techniques and case studies of successful campaigns.
Enter metasearch marketing & a potent strategy that blends the best of direct booking advantages with the visibility of third&party platforms. But should your hotel dive into platforms like Google Hotel Ads, TripAdvisor, and Trivago?
In this article, we’ll break down what makes a hotel website a conversion machine, share the top features your site must include, and give you a future&ready checklist to increase direct hotel bookings.
This article provides a step&by&step guide to help hoteliers and marketers alike develop a hotelmarketing budget that aligns with their strategic goals, leverages current trends, and adapts to future changes.
Read full blog 6 HotelSales Strategies To Increase Occupancy and Revenue A hotelsales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog
Explore the top hotelsales software solutions to enhance booking rates and streamline operations. Discover how platforms like HubSpot, Salesforce, and more can optimize your guest experience and increase efficiency.
JLL Managing Director and Head of Investment Sales – Australasia, Peter Harper, said quality real estate continues to remain highly sought after in the hotels sector.
Where ultrarunning and hotelmarketing collide Read the latest post from GCommerce’s Morgan Tuohy and leave feeling inspired, as he navigates similarities between ultrarunning and delivering award winning hotelmarketing campaigns. Discover more now. Ready for ski season? We sure are.
Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotelmarketing strategies. They collaborate to enhance many things at once for an effective marketing strategy.
To guide you through the process of evaluating your summer marketing efforts, we’ve developed a detailed checklist specifically designed for hoteliers and hotelmarketers.
Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. TravelBoom hosted a fun and insightful webinar on December 7, 2023.
Infinity pools with breathtaking views, spacious beachfront bungalows, exclusive spa treatments, Michelin-star restaurants, exquisite design, and exemplary service are all elements we typically associate with luxury hotels. But how do you communicate the elements that make your hotel exceptional to prospective customers?
In this article, we’ll unveil 12 key trends shaping the future of hospitality marketing, providing you the insights and strategies needed to elevate your brand and drive success in the year ahead.
The sale, which was negotiated by Colliers, McVay Real Estate and JLL, is subject to the buyer obtaining approval to the transfer of the liquor licence from the Queensland Office of Liquor and Gaming Regulation. Colliers’ Head of Hotel Transactions Karen Wales said the deal shows continued investor confidence in the Australian hotelmarket.
Tired of generic AI advice for hotels? While there's a ton of content on AI in travel marketing, most lack practical application. TravelBoom delivers real-world strategies now! We get it!
According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 So, how can hoteliers tap into this colossal market? First, hotelmarketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.
Article - 410 Room Marriott Dual Branded New Orleans Marriott Courtyard and Springhill Suites Hotels Sold for $73 Million - First Major HotelSale in the Market Since Early 2023 Signals Rebound of HotelMarketSales
Sure, we all know Google dominates the search market. According to data from HubSpot, the search engine giant fields 6 in 10 U.S. search queries (which is obviously a lot). But that still leaves another 40% of online searches up for grabs, and today, well discuss the leading way to snag your share of them.
We compiled a convenient list of engaging social media ideas for hotelmarketers and gathered tips for creating successful marketing strategies. Start planning your hotel’s social media marketing using these ideas, without starting from scratch.
On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. We discuss the balance of traditional and digital marketing technologies in today’s hotel landscape.
The TravelBoom 2025 Influencer Travel Study reveals that 28% of travelers book hotels based on influencer recommendations, signaling a revolutionizing shift in hotelmarketing strategies.
Curious about how GA4 can transform your hotelsmarketing efforts? Read on to discover its key features and learn how to leverage them to elevate your business.
Digital KPIs deliver measurable data that your hotel can use to assess the effectiveness of its digital marketing efforts. By tracking the right hotelmarketing KPIs, you can identify areas for improvement, then optimize your ad targeting and messaging to drive better ROI.
Today's callers have evolved faster than most hotelsales training programs. Hotel reservation agents are fielding a much broader spectrum of sales scenarios than ever before, from callers ranging from ultra-informed to misinformed, having taken virtual t
David’s strengths in client relations, networking and real estate will be highly productive when combined with MBA Hotel Brokers’ powerful hotelmarketing platform. MBA Hotel Brokers Inc. has been advising on hotel transactions since 1997 and has seven brokers and agents carrying licenses in 15 states.
By using powerful, data&driven digital services, hoteliers can set their hotelmarketing strategies apart, drive more bookings & and boost their profits. As the most prosperous properties and travel brands have discovered, in the information age, data can be a monumental difference&maker.
By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers. What is Relationship Marketing? ” RELATED: Content or Paid: Which is a Better HotelMarketing Strategy?
Where hoteliers check-in and we check out what's trending in hotelmarketing. He decided to turn a negative into a positive and created Scarlet Boom: hotelsales and marketing firm. Transcripts are generated using speech recognition software and human editing and may contain errors. I'm your host, Ryan Embree.
A clever, engaging social media presence can do more for your hotel’s brand at a low cost than anything else on this list. Hiring a hotelmarketing agency allows you to lean on the experts to boost engagement, increase bookings, and stay relevant on consumers’ radars. How to boost hotelsales?
Read: HotelMarketing Trends to Increase Bookings in 2023. Sales strategies. If you want to be a profitable hotel in 2023, you also need to look into your current sales strategy. And if you’re clueless about this whole concept of the hotelsales cycle, then I am afraid you have a broken strategy in place.
Key hotel website conversion metrics for hoteliers Even after you have worked hard on search engine optimisation (SEO) at your hotel, you must run periodic analysis to track improvements. Understanding the importance of each data set can be challenging when you’re trying to gain valuable insight.
It can also be used as part of your marketing strategies to highlight the features guests love in hotelmarketing campaigns. If a hotelsales leader wants to increase group occupancy , they may work with marketing to launch personalized marketing campaigns targeting specific corporate clients to drive bookings.
A well-planned marketing strategy can drive organic traffic to your website, increase direct bookings, and build strong relationships with guests before they even set foot in your hotel. Discover strategies to harness hotelmarketing channels to boost direct bookings with our comprehensive ebook.
This involves constant analysis of the market as well as negotiating with third party booking platforms. Staying up to date with industry trends as well as technological innovation is an essential part of being a hotel revenue manager. Sales manager. A hotelsales manager’s main job is to increase room sales.
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