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Your complete guide to hotel market segmentation

SiteMinder

An additional step is understanding the market segmentation of your local market: knowing what travellers are already staying in your market sets the tone for establishing fair share and fuels meaningful comparisons as well as realistic outlooks. Fair share in your market. Want insights delivered straight to your inbox?

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Understanding ARI: A key metric in hotel management

Cloudbeds

This index can vary according to the business strategy, and factors impacting it include the average daily rate (ADR) , occupancy rate, quality of services offered, marketing strategies, reputation, and more. Historically, this is described as “fair share” of the market performance. How is ARI calculated?

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Hotel Revenue Management Strategies

Xotels

Making sure you get your fair share of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Mix of business and leisure amenities and services (see how to target the bleisure market ). Have both on and- offline marketing/sales content available to entice group stays.

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VIP arrivals: hottest hotel openings in December 2024

Hotel Designs

Along with two chic restaurants, this charmingly intimate hotel also offers a full-service marina at Peter Island Yacht Club, and an array of outdoor activities, from diving and snorkelling to hiking the scenic Sunset Loop.

Hotels 59
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The Battle for Direct Bookings

gcommerce

If properties can simply compete for the direct customer, they are going to win more than their fair share. When they book direct, they expect they’ll get better treatment, more personalized service, and a better overall experience. Yet, according to the same survey, direct providers only capture 48% of bookings.

OTA 52
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KML Leadership Summit Tackles Industry Challenges

Hotelier Magazine

We have to be smart about how we steal more than our fair share of the talent that’s out there.” That’s helped us in a big way, and we’re always focusing on efficiency and speed of service.” “At the same time, we saw record low unemployment, which is tough combination. Venu expressed a similar sentiment.

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Web Exclusive: Danny Py shares F&B insight

Hotel Business

I worked in the warehouse and was recruited into the kitchen to help with production at certain times and trust me, I also did my fair share of dish engineering. We have also brought back fully designed menus and have gotten away from the QR codes in the full-service restaurants. He was pretty upset.