Hotelogix

NOVEMBER 28, 2024

Ever wondered why some hotels consistently outperform their competitors, even in challenging market conditions? The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. 

Hotel Marketing 40

Hotel Marketing Marketing Market ROI 40

Hotelogix

JANUARY 19, 2025

If your hotel isn’t easy to find or doesn’t make a great first impression because of poorly optimized listings or outdated marketing strategy can lead to missed bookings and lost revenue. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront.

Hotel Marketing 40

Hotel Marketing Marketing Market Email Marketing 40

MediaBoom

DECEMBER 11, 2024

Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotel marketing strategies that captivate guests and boost bookings.

Marketing Strategy 94

Marketing Strategy Hotel Marketing Marketing Market 94

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. OTAs: At TravelBoom we like to think of the OTAs as a new business tool, not a set-and-forget way to fill empty rooms.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. There’s lots more information you need to know ahead of launching your marketing campaign.

Tourism 95

Tourism Marketing Market Hospitality 95

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. A planned approach to marketing helps you to set clear objective s. Find out more here.

Hotel Marketing 97

Hotel Marketing Marketing Market Hotels 97

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Your target audience should define which channels you advertise on and which OTAs you partner with.

OTA 105

OTA Email Marketing Marketing Strategy Marketing 105

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started.

Resorts 87

Resorts Marketing Market Marketing Strategy 87

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Marketing Market Marketing Strategy 98

STAAH

JUNE 20, 2023

The first place to start the diagnosis of your problems should be your non-negotiables in hotel digital marketing. What does online or digital marketing entail though? Shaving off costs on some digital marketing activities can have an undesirable effect – we call these the essentials of digital marketing.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

Experience Hotel

JANUARY 17, 2024

Dans l’univers en perpétuelle évolution de l’hôtellerie, les OTA (Online Travel Agencies, ou agences de voyage en ligne en français) sont devenues des acteurs incontournables. L’Exhaustivité des informations Les OTA misent sur l’exhaustivité et l’accessibilité de leurs contenus.

OTA 52

OTA Marketing Market Email Marketing 52

Revinate

SEPTEMBER 21, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). This is where hotel data revenue can help.

Revenue 105

Revenue Market Share OTA Hotels 105

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Sales Hotels 98

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Marketing 95

Marketing Market Target Marketing Marketing Strategy 95

Experience Hotel

APRIL 7, 2023

Vous vous demandez pourquoi vous payez tant de commissions OTA ? Dans cette Master Class, je vais vous expliquer comment les OTA ont réussi à détourner insidieusement votre relation client et pourquoi cela a fini par vous faire payer 54 % de commissions supplémentaires. Reprenez le contrôle de vos bénéfices !

OTA 52

OTA Email Marketing Market Marketing 52

Experience Hotel

FEBRUARY 7, 2024

Abordant le rapport dynamique et parfois complexe entre les agences de voyage en ligne (OTA) et les hôteliers, notre série d’articles se penche sur cette relation pivotale qui façonne l’industrie hôtelière actuelle. Les OTA sont-ils les ennemis des hôteliers ?

OTA 52

OTA Email Marketing Market Marketing 52

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Unleash the Power of Email Marketing Your database is a treasure trove waiting to be explored. Dive into email marketing to create exclusive flash sales that captivate your audience.

Email Marketing 104

Email Marketing Upsell Marketing Strategy OTA 104

STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies. A seamless booking experience can significantly reduce abandonment rates.

Digital Marketing 52

Digital Marketing Accommodation Marketing Market 52

gcommerce

APRIL 22, 2025

On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?

Cost Per Click 52

Cost Per Click Marketing Strategy Hotels Marketing 52

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Marketing Market 68

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? The booking can be via an OTA, your website or other travel companies. With 92% of the travellers relying on a review before making a booking, this is extremely important in your marketing strategy. Leverage the power of OTAs and metasearch. Have you heard about it?

Online Marketing 98

Online Marketing OTA Marketing Strategy Travel 98

Experience Hotel

SEPTEMBER 6, 2022

Cela fait plusieurs années maintenant que les OTAs ne donnent plus aux hôteliers accès aux mails de leurs clients. Pourquoi récupérer les mails de vos clients OTAs ? Comment récupérer les mails de vos clients OTAs ? Tout est dans le titre ! En revanche, ils fournissent des “Alias” au format “@guestbooking”, etc.

OTA 52

OTA Services Email Marketing Market 52

Experience Hotel

FEBRUARY 22, 2019

Roberto (hôtels Chouette et Le Sénat ) m ’a demandé « Comment faire pour récupérer un maximum d’adresses e-mails de la clientèle OTA ». Notre rubrique « La question des hébergeurs » continue… Voici la deuxième vidéo ! Je lui réponds aujourd’hui et vous en fais tous profiter bien sûr.

OTA 52

OTA Email Marketing Market Marketing 52

Hotelogix

SEPTEMBER 22, 2024

Online Travel Agencies (OTAs) are an essential part of the modern hotel industry, allowing hotels to reach a global audience and offering travelers the convenience of booking accommodations from anywhere, anytime. This article will explore these pros and cons of OTAs in detail:  What Are Online Travel Agencies?

OTA 52

OTA Travel Business Email Marketing 52

Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.

OTA 40

OTA Direct Marketing Marketing Market 40

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Or, consider hiring a knowledgeable intern at a lesser rate.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results. Or enhance brand visibility in your target market?

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. This ensures your hotel maintains a strong position on metasearch platforms without overspending.

Marketing 52

Marketing Market Email Marketing Marketing Strategy 52

Experience Hotel

OCTOBER 22, 2024

Les campagnes marketing automatisées se révèlent être une solution efficace pour atteindre cet objectif. Elles permettent non seulement d’établir une relation directe et personnalisée avec les clients mais aussi de réduire la dépendance aux OTAs et leurs commissions. Voyons maintenant comment récupérer et gérer ces données.

Marketing 52

Marketing Market OTA Email Marketing 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

STAAH

SEPTEMBER 12, 2023

Since they don’t come via intermediaries such as Online Travel Agents (OTAs), direct bookings are commission-free and prized by hoteliers far and wide for their profitability. Use this to define the audiences you market to. Read an in-depth blog on Content marketing for hoteliers Limit the options. Show packages, but not 10!

OTA 104

OTA Hotels Email Marketing Marketing 104

Little Hotelier

SEPTEMBER 22, 2024

What is pub marketing? Pub marketing is all about finding creative ways to bring people into your pub and keep them coming back for more. Boost your pub’s bookings with Little Hotelier Drive more direct bookings and promote your pub with smart marketing tools designed to streamline your operations.

Market 52

Market Marketing Accommodation Events 52

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Experience Hotel

OCTOBER 19, 2017

Après des années de travail sur les OTA, je peux aujourd’hui mettre à jour les nombreuses astuces qu’ils utilisent et qui affectent directement les bénéfices de votre hôtel. Les OTA ont des budgets pratiquement illimités et vous écrasent de leur puissance. Ces astuces sont bien plus que de simples “trucs”. Ce sont vos revendeurs.

OTA 40

OTA Services Email Marketing Revenue 40

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digital marketing hotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

TravelNet

MARCH 19, 2025

Size doesnt matter if you remain agile and adaptive a critical advantage in a fast-moving market. The post-COVID market downturn that resulted as demand returned to historical levels was felt by many STR operators. Although things have largely stabilized, market uncertainty remains. Keep moving and dont be where his fist is.

Marketing 52

Marketing Market Shopping Operations 52

gcommerce

MARCH 25, 2024

Direct bookings not only help you reduce reliance on third-party online travel agencies (OTAs) but also allow you to establish a direct relationship with your guests, resulting in better customer satisfaction and increased profits. Send personalized emails with exclusive offers, seasonal promotions, and upcoming events.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59