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Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences. What Are the Key HotelMarketing Trends for 2025? In 2025, hotelmarketing is becoming smarter, more personal, and more interactive.
Let's explore how market segmentation can become your hotel's greatest competitive advantage through five essential aspects: Understanding the basics Identifying profitable segments Customizing services Implementing targeting strategies Measuring success.
In today’s digital landscape, managing reviews is about more than just damage control, it’s a powerful tool for enhancing your online presence, building trust, and drawing guests to your hotel. Online Presence: Pictures That Speak Volumes Your website and OTA listings are your hotel’s digital storefront.
Travelers are booking smarter than ever, using search engines, OTAs, and social media to shape their journeys. With travel demand set to grow 8% annually by 2025 , nows the time to embrace bold hotelmarketing strategies that captivate guests and boost bookings.
As we enter the fourth quarter of the year, hotelmarketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotelmarketing budget. Are you successfully converting your OTA bookings to direct guests? Some may not even know where to begin.
HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Christmas).
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Here are the essentials: a) Rate Comparison Widget Build trust by showing guests how your direct rates compare with OTAs, all in one place. STAAH Tips: STAAH’s RateStalk allows you to display OTA rates alongside your direct price.
This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.
Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. It is a great way to nurture past guests.
When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotelmarketing campaign that captivates your target audience and delivers tangible results.
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotelmarketing myths as fact or fantasy. Not all revenue is paid with no strings attached.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.
In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotelmarketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.
Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach. Understanding How SWOT Analysis Can Be Applied To HotelMarketing Conducting a SWOT analysis for your hotel clients can be incredibly helpful.
In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotelmarketing strategies to drive bookings through their own portals.
On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?
In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Offer Competitive Rates and Value-Added Perks To entice guests to book directly, provide competitive rates that are at least on par with OTA prices.
With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.
However, modern travelers prioritize the experience they’ll have when booking a hotel. Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10? Dear Sarah Smith,” “Hi Sarah!”)
5 Must-Have HotelMarketing Channels Last week, in “ HotelMarketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.
The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.
Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With EmailMarketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 emailmarketing trends for 2023.
According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. So, emphasize your competitive advantages!
Strategic Distribution Channels A hotel can expand its visibility and increase profits by selling rooms through a variety of channels, like direct booking platforms, online travel agents (OTAs), and metasearch engines. Automated pricing and AI-based optimization help hotel brands do more with limited staff.
Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending and hotelmarketing. So if you haven't already, start collecting emails from your guests when they first arrive at your property. We know that a majority of of bookings are now coming from Ota or third party sites. Happy holidays.
Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotelmarkets, tour operators have for too long influenced hoteliers on how to run their business. Emailmarketing. Mobile Search Engine Marketing SEM / PPC. Social media marketing / Travel 2.0.
Direct booking potential: Metasearch engines often facilitate direct bookings, which is a priority for luxury hotels aiming to reduce reliance on online travel agencies (OTAs) and retain higher margins. This visibility is crucial for attracting high-end travelers seeking unique experiences.
Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.
However, while these bookings once seemed advantageous, they often come at the expense of reduced profitability for hotels, which prompts a strategic pivot towards maximizing direct hotel bookings over OTA channels. Beyond financial considerations, there are two additional compelling reasons for prioritizing direct bookings.
Channels to attract them include: Social media platforms Organic search engine traffic Directories and referral sites The goal is that once a potential guest completes this stage, they’re comfortable and ready to book with you instead of one of the OTAs. Why Is the Guest Life Cycle in Hotels Important?
Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Engage them to discontinue your practice.
A clever, engaging social media presence can do more for your hotel’s brand at a low cost than anything else on this list. Hiring a hotelmarketing agency allows you to lean on the experts to boost engagement, increase bookings, and stay relevant on consumers’ radars. How can we advertise our hotel?
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotelmarketing. Why did you and your team decide to make this upgrade and, and create video content for hotels? MOV And use it in emailmarketing campaigns, right? I’m your host, Ryan Embree.
General HotelMarketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.
Learn more Why small hotels should market to tourists Small hotel owners can no longer rely on listings alone. The level of competition on OTAs is becoming so great that your hotel risks getting lost in the noise, particularly with bigger players simply paying to push their listings up the results page.
Hospitality emailmarketing is one of the most effective tools for growing direct bookings, strengthening guest loyalty, and increasing revenuewithout relying on third-party platforms. With the global hospitality industry reaching a market size of over $4.6 With the global hospitality industry reaching a market size of over $4.6
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