Travelboom Marketing

MARCH 21, 2024

This channel plays a crucial role in reducing OTA reliance and commissions, as well as earning highly-coveted SERP real estate. Paid search campaigns also allow you to compete for business that may otherwise be earned by OTAs, helping to reduce or eliminate high fees.

Marketing 97

Marketing Market Cost Per Click Email Marketing 97

STAAH

JUNE 20, 2023

Understand your playing field and define your identity Travellers can turn to OTAs, social media or search engines to find and book a property that suits their travel needs. With hundreds of OTAs and countless social media channels, being present to everyone is not a realistic option. It is a great way to nurture past guests.

Digital Marketing 98

Digital Marketing Marketing Strategy Email Marketing OTA 98

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Marketing Market Digital Marketing 56

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Not all revenue is paid with no strings attached.

Hotel Marketing 52

Hotel Marketing Marketing Market Digital Marketing 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Sales Hotels 98

Up Hotel

AUGUST 21, 2023

In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotel marketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Up Hotel

AUGUST 21, 2023

Plus, we’ll chat about how marketing agencies like us can lend a helping hand to hotel clients, showing them how to make the most of this approach. Understanding How SWOT Analysis Can Be Applied To Hotel Marketing Conducting a SWOT analysis for your hotel clients can be incredibly helpful.

Marketing Strategy 52

Marketing Strategy Hotel Marketing Marketing Market 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Marketing Market 40

gcommerce

APRIL 22, 2025

On February 20th, Google officially sunset its commission-based bidding strategy for Google Hotel Ads, leaving properties across the globe faced with the difficult decision of whether or not to fund their own Google Hotel Ads program or go dark and let the OTAs gobble up revenue share. What if there were a better option?

Cost Per Click 52

Cost Per Click Marketing Strategy Hotels Marketing 52

gcommerce

MARCH 25, 2024

In the highly competitive hospitality industry, increasing direct bookings is crucial for hotels and other accommodation providers. Offer Competitive Rates and Value-Added Perks To entice guests to book directly, provide competitive rates that are at least on par with OTA prices.

Email Marketing 59

Email Marketing OTA Digital Marketing Accommodation 59

Cloudbeds

MAY 15, 2024

With rate parity in the hotel industry, if you sell a room on Booking.com for $100 per night, you will have to set the same rate on all other booking platforms, whether it’s other online travel agencies (OTAs) , metasearch engines, brick-and-mortar travel agents or your own website.

OTA 52

OTA Hotels Revenue Management Revenue 52

MediaBoom

MARCH 14, 2024

However, modern travelers prioritize the experience they’ll have when booking a hotel. Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10? Dear Sarah Smith,” “Hi Sarah!”)

Digital Marketing 68

Digital Marketing Services Marketing Market 68

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Marketing Market Cost Per Click 52

Up Hotel

DECEMBER 9, 2024

The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travelboom Marketing

DECEMBER 16, 2022

Plus, you can take social media marketing strategy to the next level through paid ads. Promote Your New Hotel With Email Marketing When executed properly, email can often be a top revenue generating marketing channel for hotels. Check out the top 5 email marketing trends for 2023.

OTA 52

OTA Hotels Branding Marketing 52

eZee Absolute

FEBRUARY 15, 2024

According to PhocusWire , 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US. Now that you see the endless benefits, let’s dive into how metasearch engines can transform your hotel’s marketing game. So, emphasize your competitive advantages!

Marketing 52

Marketing Market Email Marketing Marketing Strategy 52

Travelboom Marketing

MAY 24, 2024

Strategic Distribution Channels A hotel can expand its visibility and increase profits by selling rooms through a variety of channels, like direct booking platforms, online travel agents (OTAs), and metasearch engines. Automated pricing and AI-based optimization help hotel brands do more with limited staff.

Revenue Management 52

Revenue Management Revenue Management Cost Per Click 52

Travel Media Group

DECEMBER 12, 2018

Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending and hotel marketing. So if you haven't already, start collecting emails from your guests when they first arrive at your property. We know that a majority of of bookings are now coming from Ota or third party sites. Happy holidays.

Marketing 52

Marketing Market ROI Occupancy 52

Xotels

AUGUST 15, 2022

Capturing more market share, or penetrating new markets was just not in their mindset. Especially in resort hotel markets, tour operators have for too long influenced hoteliers on how to run their business. Email marketing. Mobile Search Engine Marketing SEM / PPC. Social media marketing / Travel 2.0.

Marketing 59

Marketing Market Hotels Target Marketing 59

gcommerce

AUGUST 27, 2024

Direct booking potential: Metasearch engines often facilitate direct bookings, which is a priority for luxury hotels aiming to reduce reliance on online travel agencies (OTAs) and retain higher margins. This visibility is crucial for attracting high-end travelers seeking unique experiences.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations 40

Operations Revenue Management Occupancy Revenue 40

gcommerce

MAY 3, 2024

However, while these bookings once seemed advantageous, they often come at the expense of reduced profitability for hotels, which prompts a strategic pivot towards maximizing direct hotel bookings over OTA channels. Beyond financial considerations, there are two additional compelling reasons for prioritizing direct bookings.

Minimum Length of Stay 52

Minimum Length of Stay Marketing Market Email Marketing 52

Q4Launch

FEBRUARY 3, 2022

Channels to attract them include: Social media platforms Organic search engine traffic Directories and referral sites The goal is that once a potential guest completes this stage, they’re comfortable and ready to book with you instead of one of the OTAs. Why Is the Guest Life Cycle in Hotels Important?

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Marketing 52

Xotels

JULY 26, 2024

Direct Bookings: Loyalty programs encourage guests to book directly with you, saving you those hefty commissions paid to OTAs. Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Engage them to discontinue your practice.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

MediaBoom

AUGUST 5, 2024

A clever, engaging social media presence can do more for your hotel’s brand at a low cost than anything else on this list. Hiring a hotel marketing agency allows you to lean on the experts to boost engagement, increase bookings, and stay relevant on consumers’ radars. How can we advertise our hotel?

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

Travel Media Group

MARCH 1, 2023

Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check-out what’s trending in hotel marketing. Why did you and your team decide to make this upgrade and, and create video content for hotels? MOV And use it in email marketing campaigns, right? I’m your host, Ryan Embree.

Hotels 59

Hotels Marketing Market Travel 59

gcommerce

MAY 22, 2023

General Hotel Marketing FAQs Why is booking direct better than letting the OTAs (Online Travel Agencies) do all the work? Competing against the OTAs can be a daunting task with their multi-million-dollar budgets, loyalty programs, and great online booking experience, but for all hotels, it is worth the fight.

Digital Marketing 97

Digital Marketing Marketing Market Hotels 97

Little Hotelier

APRIL 14, 2025

Learn more Why small hotels should market to tourists Small hotel owners can no longer rely on listings alone. The level of competition on OTAs is becoming so great that your hotel risks getting lost in the noise, particularly with bigger players simply paying to push their listings up the results page.

Marketing 52

Marketing Market OTA Marketing Strategy 52

MediaBoom

MAY 2, 2025

Hospitality email marketing is one of the most effective tools for growing direct bookings, strengthening guest loyalty, and increasing revenuewithout relying on third-party platforms. With the global hospitality industry reaching a market size of over $4.6 With the global hospitality industry reaching a market size of over $4.6

Email Marketing 52

Email Marketing Marketing Strategy Marketing Market 52