Anthony Cole Training
FEBRUARY 14, 2020
It's a new year and we have some new content to share with you here at Anthony Cole Training Group. If you're looking to increase sales this year and beyond, then you're in the right place!
Anthony Iannarino
FEBRUARY 8, 2020
When you start in sales, you need deals. One deal is as good as another deal, a perspective that is helpful because you cannot learn to sell without actually selling. As you progress in gaining sales acumen, you also acquire the business acumen and the situational knowledge necessary to winning bigger deals. You need to start targeting bigger deals, working your way up to monster deals, the opportunities that move the needle for your client, your company, and you personally.
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eTourism
FEBRUARY 11, 2020
Customers don't always directly trust brands or marketers, but they do trust other customers, and that's why user-generated content is the next best leap in your marketing strategy if you're not already reaping the benefits it offers in authenticating you
Travel Media Group
FEBRUARY 12, 2020
In this episode of the Suite Spot, host Ryan Embree is joined by Vice President of Product and Technology, Jason Lee, to walk through the emergence of content marketing and the importance of strategic social media for the hotel industry. Jason and Ryan discuss social media as “the great connector” and how hoteliers can use occupancy drivers like events in content marketing for their hotels.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Anthony Cole Training
FEBRUARY 12, 2020
The most successful salespeople are always challenging and adapting their personal sales process to be more effective. However, they don’t challenge the notion of the importance of making prospecting their "A" priority every week.
Anthony Iannarino
FEBRUARY 11, 2020
There is nothing easy about leading others , whether it is a large organization, a division of a company, or a small team. One of the most challenging shifts necessary is recognizing what makes leaders effective. The most successful leaders study leadership. They seek out ways to improve their skills and abilities, perform their best, and improve their overall effectiveness.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
Anthony Iannarino
FEBRUARY 14, 2020
In business, there is both positive and negative friction. The positive friction allows for the type of conflict that moves individuals to challenge the status quo and engage in conversations about what the company might do differently now or in the future. Negative friction is the conflict that occurs under the surface, with the resistance quietly hidden from sight, often by people who have already decided to do something different even though it conflicts with the strategies and decisions the
Anthony Iannarino
FEBRUARY 9, 2020
You have already punched your ticket for this ride called “life.” The journey started many years ago, and it will end at some point. Even if you believe that date is far in the future, you might recognize it seems to move forward faster as time passes. Your life is your own. It doesn’t belong to anyone else. They have their own life to do with—or not do with—what they will.
Anthony Iannarino
FEBRUARY 13, 2020
Four Levels of Value. There are four levels of value you might create for your dream clients in B2B sales. The first level of value is the value found in your product or service (Level 1). While the value of your product is essential, it isn’t often enough by itself, and it isn’t likely to compel your dream client to change. The second level is the value in the experience you provide your clients, something like your support, your service, and how easy it is to business with you (Lev
Anthony Iannarino
FEBRUARY 14, 2020
Human beings are not rational. Instead, we have the power to rationalize our decisions and our actions. One of the ways we rationalize is by negotiating with ourselves, believing we won the negotiation when, in fact, we lost. The part of us that wants what we want now promises we will do something later so we can do or have what we want now. The part of you that knows you should be doing something else argues that you should delay your gratification or comfort and do hard things now, continually
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
Anthony Iannarino
FEBRUARY 12, 2020
How much a specific medium appeals to you is not a measure of its effectiveness. Believing that email is efficient is to misconstrue the definition of efficiency. As it pertains to email sales, anything you can do over email can be done better in a face-to-face meeting or by telephone. Email Prospecting. Every day, your email inbox greets you with messages from salespeople.
Anthony Iannarino
FEBRUARY 10, 2020
Follow this link for ideas about how you win big deals in B2B sales. Read on to learn how you might lose big deals you might have won had you approached it differently. Transact Instead of Consult. If what you sell is not complex, meaning it is a decision your contacts make frequently and making a mistake isn’t costly, then, by all means, transact. A transactional sale needs a transactional sales process.
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