Sat.Sep 02, 2017 - Fri.Sep 08, 2017

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You Can't Handle the Truth

Anthony Cole Training

At some point that title won’t make me think of the great Jack Nicholson and his role as Colonel Nathan Jessup in the 1992 movie “A Few Good Men” … but it is safe to say that point in time is a long way off for me. It is one of my all time favorite movies. For now, that famous line from Colonel Jessup has me thinking about how selling has changed so dramatically even within the last few years.

Sales 121
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5 New Hotel Brands and Why They’re Hospitality Game Changers

Social Tables

The hospitality industry continues to evolve, meaning hotel brands must find new ways to meet the needs of their guests. This includes finding ways to compete with local or small-chain boutique hotels, and also providing a compelling alternative to Airbnbs. However, it also includes delivering a unique and memorable experience. Big hotel brands nowadays must find innovative ways to compete with local or boutique hotels.

Branding 118
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How to Sell Better: Lesson 7 – Build Your Own Process

A Sales Guy

I lay on the couch too much. I don’t exercise enough. I’m grossly out of shape. There is no way around it. I needed to workout. Therefore, about a month ago, because running and any other “cardio” was too hard, I started walking. I know, I sound like an old man. It kills me. I used to be super active. I played football, softball, skied, played basketball and golfed.

Sales 110
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3 Email Marketing Mistakes That Make Your Guests Hit “Delete�

eTourism

Are you guilty of reaching out to your guests with bland, uninspiring emails? If so, you can bet they're ending up straight in the Junk file along with the heaps of other generic and impersonal marketing messages they receive everyday.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Hitting Your Sales Goals – 3 Challenges to Overcome

Anthony Cole Training

In the last 30 days, I’ve talked to more than a dozen company executives, sales people and sales managers. I’ve asked them “What is the #1 constrictor to hitting your sales goals?” The answer every time was: getting more qualified leads. I know this is not a large sampling and I would be concerned about the validity of this finding if only 25% of them said that getting more qualified leads was the main problem.

Sales 121
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America’s 5 Largest Convention Centers to Host Your Next Event

Social Tables

Big events require big spaces. But, when it comes to planning your next large-scale event, you need more than just a lot of space. You also need a venue that has knows how to handle big crowds and has the kinds of features that make your job easier. Here are five of America’s best and largest convention centers, primed to host your next large event.

Events 74
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4 Best Practices for Successful Online Hotel Advertisements

Social Tables

Hotel advertisements should be an important part of any hotel’s digital marketing plan. Ads can drive targeted traffic to your hotel website, run specials during the slow season, and amplify your brand awareness. But, if you want to maximize your return on your investment, follow these four best practices for hotel advertisements. Hotel advertisements can drive site traffic, push specials, and amplify your brand.