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How well can you relate to the following situations: producers not meeting sales expectations, there aren't enough opportunities in the pipeline, too few of the people are carrying the sales production load for the entire team? In almost every sales organization, these three situations exist no matter how many sales meetings are held, what CRM system is used or how closely the sales team is managed- these problems persist.
Being an event planner is both a rewarding job and rated to be one of the most stressful in the world. So when it comes to securing a successful path through the events industry, you’re going to need a diverse set of skills to help you. Here are just six event planner skills you will need for career success. To help you through your events industry journey, you’ll need a diverse set of skills.
Yeah, I get it. Most of you think the CRM is a waste of time. Most of you think the CRM just slows you down and that it’s a pain in the ass. You see it as something that benefits management, and you get sick and tired of the sales manager asking, is it in the CRM? I feel you. The problem, however, isn’t the CRM. It’s you and how you use it.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
AirBnB a-t-il réellement un impact négatif sur la commercialisation des hôtels ? Et doit-on vraiment lui imputer tous les torts dont on le blâme aujourd’hui ? Lors de nos rendez-vous avec des hôteliers, nous entendons bien trop souvent des phrases comme : “ AirBnB nous volent tous nos clients ! ” “ C’est de la concurrence déloyale ! ” “ Ils n’ont pas les mêmes charges que les hôtels !
I doubt that you, in public, have a group of producers that you call ‘old farts’ or some other term of endearment. But what I really wonder is this; Do you have a group that you consider ‘ Sales Legends ’. My guess is that the answer is no. There are reasons for this.
Guest Post by Mark Trinkle, President & CSO. Now that my daughter has reached her teens, our daughter-dad relationship has changed quite dramatically. Yes, I knew it was coming. Yes, I wish I could go back and get back some of that time again when she thought I was more of a superhero than today when at times she thinks I can be a super dork. And yes, I was not prepared for the drama that surrounds teenage girls.
A guest post by Mark Trinkle, President & Chief Sales Officer. Should your days or evenings include any down time, here is a great book recommendation for you.
The inspiration for your events can come from just about anywhere: event planning magazines, colleagues, other events, or social media. By weaving in relevant, current trends, you’ll be able to gain an edge in the market over competitors. These event planning magazines, both digital and print, can help inspire your next big event idea. Gain an edge over competitors by staying relevant with current event trends.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In any type of contract work, miscommunication can arise between the contractor and client. This is why a verbal agreement is never enough. You need a written contract to outline the terms and conditions of your service. A contract will be the go-to source in the event of a dispute. So be sure to always include these features in your event planning contract.
If I had the ability to fix corporate sales training and in particular new employee sales training, I would (for the record, I’m not talking about 3rd party sales training, I’m referring to the corporate training companies give to their new sales hires and salespeople). Most new employee sales training misses the mark and sets sales teams off in the wrong direction which many of them never return.
There is no debate that questions are at the core of selling. There isn’t a sales guru, training, blog or sales video channel that doesn’t espouse the importance of questions in managing a sale. That debate has been settled, so this lesson isn’t about asking questions, it’s about getting better at asking questions. If there is one thing I notice with salespeople when it comes to asking questions is this, THEY SUCK AT IT.
The saying from Benjamin Franklin goes, “When you fail to plan, you plan to fail. For planners, we know that every event, large or small, should have a careful assessment and event planning strategy before executing. Planning an event in a vacuum could result in misaligned expectations and worse, make it difficult to deliver on a high-quality event.
Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!
I was sitting in the conference room when the rep said; “Keenan, I need your help with a deal.” A common request, one I enjoy hearing. I love helping sales reps. However, it’s not just the desire to help that get’s me fired up, but also the questions reps ask. Salespeople ask some of the most motley of questions. It ceases to amaze me the types of challenges salespeople struggle with, or worse create themselves and are then forced to seek guidance in solving.
I got this crazy idea yesterday morning to start a How to Sell Better series. It just came to me, and it sounded like a good idea. I don’t know how long it’s going to last or how many posts it will be. I’m gonna take it day by day and see where it goes. Remember the movie Forest Gump where Forest (Tom Hanks) just started running? Well, it feels kinda like that.
Hotels occupy an exciting place in the tech world. While hoteliers cannot chase every shiny object or trend, there are some new hotel tech ideas worth exploring. Here are five hotel tech trends that hold the most immediate promise for improving profitability, vacancy rates, and the overall guest experience. These hotel tech trends can improve profitability, vacancy rates, and the overall guest experience.
Some of the best sources of revenues for hotels are events, meetings, and conventions. We have our list of our favorite (and successful!) hotel marketing tactics you can start using today that will impress event planners and make your hotel an easy choice for future events. Create an Event Planner Package to price out rack rates and offer a bundled price.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
When you prepare for an event, you want everything to look and feel top notch. One of the crucial aspects that impacts the entire experience starts with hiring event staff. But finding the best event staff is not as simple as you may imagine. So before you do, we created a list of five things to keep top of mind before hiring event staff. One crucial aspect that impacts your event experience: the event staff.
Yes, that’s what I said. You’re trying to steal from your prospects and it’s getting irritating? What am I talking about? Why am I saying you’re stealing? Because everytime you send out an email or leave a voicemail asking for “ just 15-minutes of your time” without offering something of equivalent value for that time, you’re stealing.
Change is at the center of selling — period! No change, no sale. I’m on the record of saying this a thousand times. There will be no sale without a motivation to change. Therefore to understand selling and to sell better you have to understand your buyer’s motivation to change. People need a reason to move, to change and you need to know it.
Social media at events can be leveraged to make it your most successful one yet. But trust: these efforts go way beyond just posting a few pictures after the event’s end or live streaming on social media. Here are four ways you may not be using social media at events. Social media at events goes way beyond posting a few pictures or live streaming.
The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
You might be asking yourself, “How do I get into event planning”? Allow me to let you in on a little secret: there isn’t one tried and true path that magically leads you to a career in events. That probably wasn’t the answer you were hoping for. But, there are several steps that you can take to kickstart a career in events today. There isn’t one tried and true path that magically leads you to a career in events.
Room blocks are an often-overlooked yet essential piece to the event-planning puzzle. Reserving a room block, or a set amount of rooms for guests is not only a convenient solution for accommodations but is also a courtesy for busy guests who are planning to travel for an event. Whether it’s a wedding, a business conference, or a large reunion, guests appreciate the ease of booking a room that is already reserved for the group.
Fun fact: Dallas is the ninth biggest city in the United States. And it’s quickly becoming one of the top destinations for conferences and conventions. If you are going to hold a great event, you need a great venue. Here are ten of the best Dallas event venues that even your pickiest clients will love. Dallas is the 9th biggest city in the US and is a top city for conferences and events.
Acquiring a new business is an exciting time for any owner. Perhaps you’ve come to a point in your event business where everything is running smoothly, and you’d like a new challenge. Maybe you have long term goals that you want to achieve that would be enhanced by a new holding. But, not every business is primed for that kind of expansion. Before you take the plunge, you need to evaluate your business to determine if you are ready.
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
Acquiring a new business is an exciting time for any owner. Perhaps you’ve come to a point in your event business where everything is running smoothly, and you’d like a new challenge. Maybe you have long term goals that you want to achieve that would be enhanced by a new holding. But, not every business is primed for that kind of expansion. Before you take the plunge, you need to evaluate your business to determine if you are ready.
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Repeat guests are your most valuable asset. They are cheaper to market to, provide a reliable source of revenue and are likely to provide plenty of word of mouth recommendations.
Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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