November, 2015

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Effective Selling - Are You a Good Pitcher?

Anthony Cole Training

Great closing pitchers get batters out. They always don't get people to strike out. Sometimes runners get on base, but then the next batter hits into a double play and now there are two outs and no one on base. The third batter hits a fly ball to the outfield, the outfielder catches the ball – ballgame. Another save for the closer.

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Are You Creative Enough?

A Sales Guy

I am constantly amazed at the complete lack of creativity in sales people. Sales people are the extreme athletes of the business world, yet for some reason too many of us subscribe to the herd mentality — doing what everyone else does. The problem with doing what everyone else does is ONE, it’s boring and TWO, it lacks creativity. Making it in sales requires creativity.

Sales 122
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Make 2015 Your Hotel’s Best Christmas Yet

eTourism

Like it or not, Christmas is approaching fast and if you want to maximise festive bookings, you need to start preparing right now. Tempted to put it off a bit longer? Don't be!

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The ONE (or 50) Things You need to Know to Get Your Customers Attention

A Sales Guy

The ONE (or 50) Things You need to Know to Get Y our Customers Attention. There are a million things sales people need to do to get the customers attention and make the sale. But there is one that is far more important than any of the others. What is it? It’s knowing, ahead of time, what problems your customers are struggling with. I’m constantly amazed. at how often sales people reach out to a customer with no clear understanding what problems their customers COULD be dealing wit

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Was This Helpful?

A Sales Guy

“Was this helpful?” “Was this helpful?” I always end every client call, customer meeting AND sales call with that question. People aren’t used to being asked that. There is always a pause of bewilderment before their response. I ask this question because it occurred to me that just because the meeting happened and we have next steps and I thought it was a good meeting doesn’t mean everyone else did.

Sales 118
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Can You Please Define, “A Lot”

A Sales Guy

If you’re selling in any proper fashion, you’re working overtime trying to get to the root problem your prospect or customer is struggling with. You’re asking substantial business and process questions. You’re inquiring about their goals and objectives and the desired outcomes. If you’re killing it, you’re trying to understand their current state and their desired future state.

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Can You Assess?

A Sales Guy

How do you know if your team is great or just average? How do you know if the product is getting stale? How do you know if you have the right people in the right roles? How do you know if you have the right candidate? How do you know if the market is moving away from you and your company? How do you identify problems, challenges or issues in your sales environment?

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God Bless The U.S.A.

Anthony Cole Training

Song written and recorded by Lee Greendwood.

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Hard Work is a B h

A Sales Guy

Hard work is a b h! Tiger Woods hits 1,000 balls AFTER each round in a Major. Lindsey Vonn spends 8 hours a day in the gym, 5 days a week. Michael Phelps spent 40 hours a week in the pool, and that didn’t count his gym time or road time. Hard work is a b h and the truth is you have no idea what hard work really is. If you want to make Presidents club, if you want to make a lot of money….

Sales 73
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The One Group Missing Out On The Benefits of Sales Data

A Sales Guy

Sales people are not leveraging the benefits of good sales data. Don’e believe me? Off the top of your head, can you tell me your exact close rate? Can you tell me how much is in your pipeline right now? How much is scheduled to close by month for the next 3 months? Can you tell me where you are to quota for the month, how about the quarter?

Sales 67
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Don’t Sell Scared (The 4 Steps to Being a Badass)

A Sales Guy

The most destructive emotion a sales person can have is fear. Fear will kill a deal in two seconds. Fear will drop the price of your product or solution 30% in the blink of an eye. Fear is the nemesis of good sales organizations. When sales people sell afraid, they are out of control. To avoid selling with fear: (a) Build enough value in what your selling so the customer is the one that has more to lose.

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The Most Wonderful Time of the Year

Anthony Cole Training

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8 Reasons Wordpress is Wrong For Your Hotel’s Website

eTourism

With more than 74 million installs worldwide, Wordpress is the most popular CMS and blogging system available on the web. It's not surprising it has become so popular.

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4 Tips For Successful Guest-Generated Content Campaigns

eTourism

If you want to increase Likes and shares and get noticed in your guests' social newsfeeds, you need to create plenty of fresh and engaging content on a regular basis.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Is Your Resort Doing Enough To Drive Direct Bookings?

eTourism

Online Travel Agents have become the first port of call for guests searching for a great deal on their next night away. Sites like Expedia and booking.

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