April, 2016

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How to Grade the Performance of Salespeople

Anthony Cole Training

The obvious metric to use to measure performance is the sales results of the individual. If they hit or exceed goal, all is good. So, that takes care of about 10 to 15% of your sales force. But, how about the rest of them? Sure, the numbers tell you they are not performing but, as an effective sales manager, you need to find out why. The only way to do that is to look at additional data points.

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The Hardest Thing In Life, Is Not Giving A F**k

A Sales Guy

Life is hard. That is a fact. It’s hard for a lot of reasons; family, work, health, relationahips, money, s**t the list of life’s challenges could be a mile long. But, one of the hardest things in life is something we don’t talk about much. It’s something all of us, I mean everyone of us struggle with, yet it goes largely unaddressed most of our lives.

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3 Ways To Boost Your Hotel's Visibility in the SERPs Using Social Media

eTourism

Did you know your hotel's social media activities can serve as a valuable boost to your SEO? In today's blog, we'll look at 3 ways social can support your website's visibility in the search results. 1.

Hotels 52
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Les 7 points clefs d’une bonne photo hôtelière par un professionnel du métier

Experience Hotel

Il y a un lien direct de cause à effet entre de bonnes photos et la quantité de réservations faite sur votre site officiel. L’importance de la photo pour vendre son hôtel sur Internet n’est plus à démontrer. Sans belles photos, tous vos efforts tomberont à l’eau, tandis que de bonnes photos attirent et séduisent les clients potentiels. Elles doivent être réalistes, tout en leur donnant envie d’en découvrir plus sur votre établissement.

Market 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Who is Your Superstar?

Anthony Cole Training

Kobe Bryant will be retired from NBA basketball when the final buzzer sounds in tonight’s game against the Utah Jazz. If you are not a basketball fan or sports fan, this may mean nothing to you. My intent is to frame a very important discussion about performance around a living legend of the LA Lakers and NBA.

Intent 122
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Fishing/Selling – It’s an Exact Science… Kinda

Anthony Cole Training

I went fishing with a very good friend of mine from First Citizens Bank in NC and he took me to his favorite fishing hole - Lake James. Keith claims it is the most beautiful fishing lake in the country. I don’t know if it is - I’ve not seen them all, but this is one beautiful lake!

Sales 120

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Is it an Expense or an Investment?

Anthony Cole Training

I just returned from the 2016 Bank Insurance and Securities Association annual convention. As always, it is a great event where competitors come together to discuss processes and strategies to deal with the challenges of growing financial institution-owned investment (broker) programs.

Events 120
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Sales People – How To Tell The Truth

A Sales Guy

Tell the truth. You’re not going to be able to meet the customers implementation requirements as you thought. Your product or service doesn’t deliver a particular feature that’s important to them. Your team screwed up and didn’t see the requirements and ended up coding the wrong thing. There was a defect in your production line.

Sales 70
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Why Hustle Isn’t What’s Most Important

A Sales Guy

Have you ever seen a hamster on a hamster wheel? They are hustling. You can’t argue that! But are they getting anywhere? Exactly, and that’s why this notion of hustle is played out. Look, don’t get me wrong, you have to work YOUR ASS OFF if you want to be successful and the truth is most people won’t and don’t put in the kind of real hard work required.

Closing 64
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BANT Sucks, Brand You Is Critical, And Why We Need Better Sales People

A Sales Guy

I did a fireside chat for the Denver Enterprise Meet Up. I don’t know what came over me, but I was in rare form. I was fired up. I shared my thoughts on the state of sales organizations today. On the patheticness that is BANT (Budget, Authority, Need, and Timing). I talk about how salespeople struggle with finding true business problems and more.

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Can You Compete And Win In The 21st Century? [Quiz]

A Sales Guy

80% of people aren’t ready for the 21st Century. This means fewer job opportunities, lower salaries, fewer promotions, more failed businesses, and more for those not ready. The Information Age has ushered in a new era of success and with it a whole new set of skills. How do you stack up? Are your skills up to par for the 21st Century or are you part of the 80% of people who aren’t ready?

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The Difference Between Winning and Losing in Today’s World

A Sales Guy

The rules to success have changed. If you read this blog, you’ll know I’ve been saying this for quite some time. We’re headlong into the information age. The time when most of us grew up, the industrial age, is well past us, yet far too many of us are clinging to the industrial age, skills and strategies that no longer work for success.

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Watch What Would Have Been Called Impossible, Happen!

A Sales Guy

We’ve all done it. If you say you haven’t, you’re a liar, and therefore, you probably do it more than most people. We’re guilty of saying something can’t be done or that something is impossible. We’ve all been the Debbie Downer arguing something won’t work under the guise of being realistic. We do this all too often, but the truth is, we’re being victimized by our limitations and putting it on everyone else.

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How to Win Business in Any Market at Any Time!

Anthony Cole Training

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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How to Use Google Analytics To Create Your Most Targeted Marketing Campaigns Yet

eTourism

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks.

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5 Simple Steps for Powerful Email Marketing

eTourism

Although much of the focus has shifted to social media marketing in recent years, when it comes to reaching out to your guests with highly targeted messaging, email is pretty hard to beat.

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5 Bad Social Media Habits It’s Time to Break

eTourism

Everyone has a bad habit (or two) that they just can't quite break, whether it's biting our fingernails, checking Facebook every 5 minutes or hitting the snooze button too often in the morning. The same is true when it comes to social media marketing.

Market 52
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5 Tips For Driving More Mobile Bookings

eTourism

If you haven't made sure your hotel's website is easy to use on mobile devices yet, you're going to miss out on a whole lot of conversions. That goes without saying.

Hotels 52
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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5 Smart Ways to Drive More Online Reviews

eTourism

Encouraging reviews and managing online reputation is an integral part of any hotel's internet marketing campaign.

Market 52
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4 Tried and Tested Tactics for Higher Open Rates

eTourism

Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal.

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3 Ways to Supercharge Your Website's Selling Power

eTourism

Your website is your hotel's biggest and best selling tool, or at least it should be.

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