April, 2025

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AI Power: Hotels Reinvent Hospitality Now

Are Morch

The hospitality industry, a realm built on human connections and personalized experiences, is at the cusp of a technological revolution. Artificial intelligence (AI) is making waves, promising increased efficiency, enhanced guest experiences, and new avenues for revenue generation. However, amidst the excitement, it’s crucial to maintain a balanced perspective.

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Western Sydney to welcome first Marriott hotel in 2027

Hotel Management

Marriott International is tapping into strong demand in Western Sydney with the signing of its first Marriott Hotel in Parramatta. Under an agreement with property developers JQZ, a 279-room new build premium hotel will be introduced as part of a large-scale mixed-use development on Church Street in the CBD. Slated to open in mid-2027, the Sydney Marriott Hotel Parramatta will be the fifth Marriott Hotels and Resorts property in Australia, and the second in New South Wales.

Retail 275
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Philippines to Launch Digital Nomad Visa, How It Stacks Up in Asia

Skift Blog

Skift Take: The Philippines may be late to the game, but it still has a shot at winning over remote workers. To compete with the likes of Thailand, Japan, and South Korea, it needs more than beaches it needs digital infrastructure, government coordination, and a clear pitch: its a future-ready remote work hub.

Tourism 299
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LG Launches Commercial Robotic Vacuum Cleaner for Hotels

Lodging

LINCOLNSHIRE, IllinoisLG Electronics USA has introduced a commercial-grade autonomous vacuum cleaning device, developed in collaboration with the Marriott Design Lab. The LG Robotic Vacuum Cleaner is available now to the hospitality industry following implementation pilots at Marriott International properties. This is a prime example of how our collaboration with the Marriott Design Lab is advancing innovation for the entire industry, said Michael Kosla, senior vice president, LG Electronics USA

Hotels 232
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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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How AI is Changing Sales & What That Means for Salespeople

Anthony Cole Training

AI is a leading topic in almost every industry publication these days from Forbes to Insurance Journal to the American Bankers Association. As it should be, since it is revolutionizing most job functions, including sales and business development. AI is another tool that offers many benefits for salespeople, and staying informed as AI is evolving will be important.

Sales 248
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5 Ways Travel Brands Can Attract Adventure Seekers Through Social Media

Social Hospitality

There has never been a time when travel has become more popular, and its largely due to social media’s popularity. After all, when youre scrolling about on your phone in your home and come across an Instagram Reel of a famous tourist spot, its hard not to feel that FOMO (fear of missing out). Social media indeed triggers that travel itch that many adventure seekers cant ignore.

Branding 130

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Schwartz lodges plans for rooftop penthouses at Sofitel Sydney Darling Harbour

Hotel Management

Sofitel Sydney Darling Harbour owner Jerry Schwartz has lodged a Development Application to add two levels of penthouses to the top of the hotel, after plans for a helipad were knocked back. Schwartzs proposal for the 590-room luxury hotel includes construction of two four-bedroom penthouses, one with a lap pool, above the existing executive lounge, with exclusive lift access.

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Behind Mandarin Oriental's First Brand Update in 4 Decades — Exclusive

Skift Blog

Skift Take: Mandarin Oriental is about to unveil its first major change to its marketing since 1985. Expect a revamped logo and the debut of a mobile app as the luxury hotel brand charges toward doubling its portfolio by 2033.

Branding 292
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Peachtree Group Announces Grand Opening of TownePlace Suites in Forney, Texas

Lodging

DALLAS, TexasPeachtree Group, a diversified commercial real estate investment platform, announced the grand opening of the 87-suite TownePlace Suites in Forney, Texas. Peachtree will operate the hotel for TEKMAK Development (TEKMAK), a full-service hospitality development company. TownePlace Suites Forney is located 22 miles east of Dallas. Ongoing new construction, expanding retail centers, and industrial parks continue to position Forney as an appealing destination for business and leisure tra

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Coaching Your Sales Team Starts with the Numbers

Anthony Cole Training

Coaching of sales teams is usually done as needs arise. If a salesperson has a deal he needs to close, he may talk it through with his sales manager. Or if a salesperson has a specific problem submitting paperwork or with technology, coaching may take place. Of course, these items must be addressed. But ultimately, we must coach for sales success. We must coach bankers and advisors to go out and win more business.

Sales 319
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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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How to maximize hotel revenue without discounting

Hotel Speak

Okay, so we all love a good deal, right? Getting something cheaper always feels like a win. And hotels and resorts have definitely caught on to this, offering tons of discounts to get people to book. But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy.

Revenue 93
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How Honest Feedback Shapes Reputation and Retention

Social Hospitality

A companys reputation online carries real weight, especially in hospitality. Guests check reviews before they book. One critical comment can push someone away, while positive experiences draw them in and keep them coming back. Every customer has a megaphone with the rise of social media, booking platforms, and review sites. Hospitality teams need to stay aware of whats being said and actively shape those conversations.

Intent 130
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Marriott International to acquire CitizenM for US$355 million

Hotel Management

Marriott International has signed a deal to acquire lifestyle accommodation brand CitizenM for US$355 million. Recognised for its focus on art, design and technology, CitizenMs global portfolio consists of 36 open hotels (8,544 rooms) across more than 20 cities in the US, Europe, and Asia Pacific, including gateway cities like New York, London, Paris and Rome.

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Australia's Mantra for Winning Indian Tourists: 'Easiest' Visa Process

Skift Blog

Skift Take: With Indians traveling outbound increasingly, long-haul destinations are trying to capitalize on this growing market segment. Tourism Australia is hopeful that its online visa process will make it a preferred destination, coupled with growing air connectivity and strong bilateral ties.

Tourism 255
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Driftwood Capital Closes $1.2 Billion Hospitality Portfolio Consolidation Across 18 Assets

Lodging

MIAMI, FloridaDriftwood Capital announced the successful closing of a $1.2 billion portfolio consolidation involving 18 Hilton, Marriott, and Margaritaville-branded hotels across 10 states. The 4,203-key portfolio represents some of the most strategically located assets in Driftwoods national platform, all of which are operated directly by the firm.

Closing 182
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Mandarin Oriental expands its Parisian presence

Hotel Designs

Hotel Designs Mandarin Oriental expands its Parisian presence Mandarin Oriental expands its Parisian presence Mandarin Oriental has assumed management of the legendary Htel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris, making it the only Palace hotel on the Left Bank… The inauguration of Mandarin Oriental Lutetia marks a significant step in enhancing the Groups presence in the French capital, with an exceptional hospitality experience now on both sides of the Sei

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Z Hotels appoints Jon Siberry of SDK Consulting to transform revenue strategy

Hotel Speak

London, 15 April 2025: SDK Consulting , revenue and commercial consultancy for hotels, has been appointed by boutique hotel brand Z Hotels to develop the commercial strategy and run the revenue and distribution department. Jon Siberry will be leading the commercial function as Director of Revenue Management overseeing the revenue strategy at both the group and unit levels of the 14 property portfolio.

Revenue 104
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How Hospitality Startups Can Keep Customer Data Safe

Are Morch

If youre diving into the hospitality industry for the first timeopening a boutique hotel, launching a pop-up dining experience, maybe running an ultra-niche glamping siteyoure not just building a brand; youre becoming a digital steward. Your guests arent only trusting you with their comfort or curated experiences; theyre handing over names, birthdays, payment info, passport […] The post How Hospitality Startups Can Keep Customer Data Safe appeared first on Are Morch, Digital Transformation

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Taplin Group and 1834 Hotels tap into high leisure demand in Glenelg with boutique opening

Hotel Management

Taplin Group and 1834 Hotels have opened a new 60-key coastal property in South Australia. Located at 1 Colley Terrace, The George Glenelg aims to deliver a refined and sophisticated stay close to Glenelg Beach and the Jetty Road precinct. Its the latest venture from Taplin Group, a South Australian family-owned company with a heritage dating back to 1932.

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New Research: Global Hotel Alliance Reveals What Keeps Travelers Coming Back

Skift Blog

Skift Take: The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliances new report reveals that guests want programs that feel personal, not transactional.

Travel 226
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Survey: 80 Percent of Travelers Disrupted by Odors in Hotels

Lodging

LEBANON, New HampshireFreshAir Sensor, a leader in indoor air quality (IAQ) monitoring, found that four out of five travelers have experienced discomfort due to exposure to cigarette or marijuana smoke, perceived chemicals, and other pernicious odors during their stay. More than 90 percent of respondents said they saw value in the ability to choose a room that hotels can guarantee to have a higher standard of air quality.

Travel 261
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The Standard, Brussels – continuing to defy convention

Hotel Designs

Hotel Designs The Standard, Brussels continuing to defy convention The Standard, Brussels continuing to defy convention After the successes of The Standard, London and The Standard, Ibiza, The Standard hotel brand is ready to embark on its next chapter in Europe this spring with the debut of its newest hotel in Belgium’s lively capital welcome to The Standard, Brussels… The Standard, Brussels is part of the innovative ZIN redevelopment project in the Northern Quarter, a dynamic mi

Dining 98
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Dont Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Why Sustainability is the Future of Hospitality

Hotel Speak

Every year, hotels worldwide generate an estimated 289,700 tons of waste. Meanwhile, the annual carbon footprint of the hospitality industry as a whole is estimated at 3% of total global carbon emissions. These numbers highlight an urgent need for change across the board. Earth Day, celebrated annually on April 22, serves as a global call to action for environmental responsibility.

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AI and Humans: Partners in Transforming Hospitality Profitability through Blue Ocean Strategy and Fair Process

Are Morch

The hospitality industry is at a thrilling crossroads, where technology meets human creativity, pushing the boundaries of innovation and profitability. At the heart of this transformation lies Artificial Intelligence (AI), a tool that, when wielded correctly, can revolutionize how hotels operate. However, AI alone is not enough. The magic happens when AI partners with the […] The post AI and Humans: Partners in Transforming Hospitality Profitability through Blue Ocean Strategy and Fair Pro

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Key appointments: Hotel X, Courtyard by Marriott, Rydges

Hotel Management

Hotel X names new General Manager Daniel Gerritse has been appointed as the new General Manager of Hotel X, Fortitude Valley. Gerritse brings over 15 years of luxury hospitality experience to the role, including in sales, marketing, and operational leadership across major Australian hotel brands. Most recently serving as Director of Sales and Marketing at InterContinental Sanctuary Cove Resort, Gerritse also held senior roles with W Brisbane, where he was part of the pre-opening leadership team,

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Q&A: How Expedia Group Is Doubling Down on B2B Tech Innovation

Skift Blog

Skift Take: Expedia Group has long been a leader in B2B travel technology, 2025 marks a turning point as the company seeks to clarify its solutions for partners looking to streamline operations, enhance traveler experiences, and seize new opportunities in digital transformation.

B2B 191
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Marriott International to Acquire citizenM Brand

Lodging

BETHESDA, MarylandMarriott International announced it has reached an agreement to acquire the lifestyle brandcitizenM. The transaction is expected to accelerate Marriotts global expansion of its select-service and lifestyle lodging offerings, as the company continues to focus on expanding its portfolio to provide more options for guests and Marriott Bonvoy members.

Branding 162
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What is a GDS and Does My Hotel Need It?

Webrezpro

GDS stands for global distribution system and is essentially a central reservation system for hotels, airlines, rental car companies, cruise lines, and other travel services worldwide. A GDS network puts your property in front of travel agents, corporate travel managers, and OTAs, and the importance of these networks is growing. More than half of global […] The post What is a GDS and Does My Hotel Need It?

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Ennismore announces Bali signing, taking the first Hyde Hotel to Asia

Hotel Designs

Hotel Designs Ennismore announces Bali signing, taking the first Hyde Hotel to Asia Ennismore announces Bali signing, taking the first Hyde Hotel to Asia Ennismore has announced the arrival of Hyde Hotels in Indonesia slated to open in 2026, Hyde Suites Seminyak Bali will be taking the brands signature festival vibes to the region… Tucked away amidst verdant tropical gardens with expansive views of the Indian Ocean, Hyde Suites Seminyak Bali will complement the vibrant spirit of Bali with

Dining 101
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IDeaS Announces Spotlight, Delivering a New Edge in Demand Generation for Hotel Marketing

Hotel Speak

LONDON April 2025 IDeaS, a SAS company and the worlds leading provider of hospitality revenue management software, today announced the launch of IDeaS Spotlight, a first of its kind demand intelligence solution that empowers marketers to generate the right demand at the right time. Spotlight helps both single properties and portfolios to identify and act on high-value opportunities for deploying impactful, demand-generating marketing tactics informed by advanced analytics and AI.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.