Fri.Feb 28, 2025

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How to Leverage Micro-Influencers for Lead Generation

Social Hospitality

Brands are always looking for new ways to create leads and close sales. Among all of these, partnering with micro-influencers has been very effective. They can improve engagement and conversion levels by loyally using their followers. Let’s dive into why they’re so helpful, select the best for your brand, and build long-term partnerships that provide continuous results.

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Research: U.S. Black travel market a $145B audience

Hotel Business

Safety and a welcoming atmosphere continue to dominate the priority list for Black travelers, with 79% citing these factors as highly influential in their travel decisions, according to new research by MMGY Travel Intelligence. The research unveiled insights into the travel motivations, planning behaviors and spending patterns of U.S. Black travelers, highlighting notable shifts in preferences for 2025.

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5 Best Practices for an Ideal Franchisor–Franchisee Relationship

Lodging

As the EVP of franchise operations for My Place Hotels, a leading hotel franchise company, Ive learned that the franchisorfranchisee relationship is key to long-term success. A strong partnership fosters trust, loyalty, and mutual growth, forming the foundation for sustained success. Based on my experience at My Place, here are five best practices to create enduring and mutually rewarding franchisorfranchisee relationships: Maintain clear and open communication: This is the cornerstone of any su

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Balsan talks the trends changing the shape of hospitality

Hotel Designs

Hotel Designs Balsan talks the trends changing the shape of hospitality Balsan talks the trends changing the shape of hospitality Stepping into 2025, Balsan predicts that the hospitality industry is poised for significant change, with global challenges redefining approaches to interior design. Here, the creative flooring brand tells Hotel Designs of the design trends that will inspire… Driven by evolving consumer expectations and global challenges, interior design is no longer just about a

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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CoStar: U.S. Hotel Industry Reports Mixed Yearly Comparisons

Lodging

ARLINGTON, VirginiaThe U.S. hotel industry reported mixed year-over-year comparisons, according to CoStars latest data through Feb. 22, 2025. U.S. Hotel Performance February 16-22, 2025 Percentage change from comparable week in 2024 Occupancy: 60.3 percent (down 2.7 percent) ADR: $159.90 (up 2.5 percent) RevPAR: $96.49 (down 0.3 percent) Among the Top 25 Markets, Los Angeles saw the largest occupancy increase (up 10.4 percent to 74.8 percent) and RevPAR (up 16.7 percent to $147.34).

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HB on the Scene: Accor CEO Sébastien Bazin talks company growth

Hotel Business

Sbastien Bazin, CEO, Accor , offered an update on the company and its activity in the U.S. at a press event held its headquarters in New York. Bazin highlighted the significant transformation the company has undergone over the past eight years, growing from 14 brands to 47. But now it is about the future. Whatever transformation we have done… is behind us, he said.

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U.S. hotel results for week ending Feb. 22

Hotel Business

The U.S. hotel industry reported mixed year-over-year comparisons for the week ending Feb. 22, according to data from CoStar. February 16-22 (percentage change from comparable week in 2024): Occupancy: 60.3% (-2.7%) ADR: $159.90 (+2.5%) RevPAR: $96.49 (-0.3%) Among the top 25 markets, Los Angeles saw the largest increases in occupancy (+10.4% to 74.8%) and RevPAR (+16.7% to $147.34).

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Private access – The Residences at Mandarin Oriental Mayfair

Hotel Designs

Hotel Designs Private access The Residences at Mandarin Oriental Mayfair Private access The Residences at Mandarin Oriental Mayfair Mandarin Oriental Mayfair, London has swung open the doors on its exclusive apartments, offering a unique serviced-living experience in the heart of Mayfair at the crossroads of art, fashion and culture… With the opening of The Residences at Mandarin Oriental Mayfair, the group continues to offer clients the best of both worlds , blurring the boundaries betw

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Maietta testifies before Congressional committee

Hotel Business

American Hotel & Lodging Association (AHLA) President/CEO Rosanna Maietta recently testified before the U.S. House of Representatives Committee on Education and Workforce, emphasizing the hospitality industry’s economic contributions, workforce recovery and regulatory challenges. Maietta highlighted the hotel industrys role in job creation, noting that U.S. hotels support one in every 25 jobs nationwide and contribute nearly $900 billion to U.S.

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Global Table by Sonesta Becomes Company’s Newest Food & Beverage Program

Lodging

NEWTON, MassachusettsSonesta International Hotels Corporation announced the launch of Global Table by Sonesta, an initiative set to debut in 2025 across select full-service Sonesta hotels. This program aims to bring guests food and beverage experiences by sharing emerging wine regions and global culinary trends. As part of the launch, Sonesta introduced its inaugural partner, Wines of Rioja.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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Holiday Inn Express & Suites Florida City sells for $13.2M

Hotel Business

Hospitality brokerage firm Kabani Hotel Group has arranged the sale of the Holiday Inn Express & Suites Florida City for $13.2 million. The 105-room property sold for a price per key of $125,714, with a room revenue multiple (RRM) of 6.33x and was negatively cash flowing during the time of acquisition. Spearheaded by Ahmed Kabani and Suraj Dalal, the transaction was completed through a strictly confidential marketing process. “We were already familiar with this property, having success

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InterContinental Indianapolis Opens Following Property Redevelopment

Lodging

InterContinental Hotels & Resorts, part of IHG Hotels & Resorts luxury and lifestyle portfolio, has opened its newest property, InterContinental Indianapolis. Located in the citys downtown, InterContinental Indianapolis is near Monument Circle and the Indiana State Capitol. The destinations first luxury hotel to open in two decades has 170 guestrooms and suites with two dining concepts helmed by Chef Craig Baker, including a rooftop bar, an upscale steakhouse Hyde Park, 5,000 square feet

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Activar Hotels Group Launches Initiative to Promote Local Tourism

Hotelier Magazine

OTTAWA In response to the U.S governments pricing threat, Activar Hotels Group, in collaboration with Rouge Marketing agency, has launched a social initiative aimed at promoting local tourism and increasing the visibility of Quebec and Canadian hotels. Launched on February 6, the campaign, designed as a sharing chain on Facebook, Instagram, and LinkedIn, aims to unite the hotel industry in raising awareness among the general public.

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HEI adds Tapatio Springs Hill Country Resort to portfolio

Hotel Business

HEI Hotels & Resorts has added Tapatio Springs Hill Country Resort in Boerne, TX, to its portfolio of luxury, upper-upscale and upscale independent and branded hotels and resorts throughout the U.S. Owned by L+R Hotels , the resort was established in 1981 and represented the first golf resort and conference destination in the state of Texas. It features 111 rooms, approximately 13,200 sq. ft. of meeting space, two F&B outlets, an outdoor pool, and an 18-hole championship golf course.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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The Hamilton

Webrezpro

Spend your spring break at The Hamilton. Located in Hot Springs, Arkansas, on the shore of Lake Hamilton, this property has a range of vacation rental options, from studio rooms to The Townhouse. You can take your boat out for the day or fish straight from the dock.

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The Sales Leader’s Guide to a High-Performance Sales Team

Anthony Cole Training

The 5 keys to creating a high-performance sales team have more to do with effectiveness and consistency in execution than any specific kind of sales enablement or CRM tool that supports selling. Successful sales leaders and managers rely on critical data because they realize that it can and will provide them with real-time information. This real-time sales data can identify trends, effort and execution issues, and areas for coaching.

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10 C-Suite Insights from IAG’s Earnings Call

Skift Blog

Skift Take: Best known as the parent company behind British Airways, IAGs sphere of influence stretches far beyond the UK. Here are 10 must-know nuggets from Fridays full-year earnings call.

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Navigating the AI&Driven Transformation in the Hospitality Industry: HSMAI Foundation's Report

Hotel News Resource

The Hospitality Sales and Marketing Association International (HSMAI) Foundation's report explores the role of generative AI in talent management, emphasizing the need for strategic integration, skill&building initiatives, and effective leadership in the hospitality sector.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Neom Wants 5 Million Tourists By 2030 - How Far Along Is it?

Skift Blog

Skift Take: Neom has said it wants five million visitors by 2030. For now, some projects are moving along, but it still has a lot of ground to make up.

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Great Hotel Service: 10 Must-Know Tips for Hoteliers

Hotelogix

Does Your Hotel Feel Personal or Just Functional? A guest walks into a hotel after a long journey. They expect a smooth check-in, a cozy room, and maybe a warm smile from the front desk. Instead, they fumble with a self-service kiosk, receive a generic welcome email , and struggle to get a quick response from a chatbot. Efficient? Yes. Memorable? Hardly.

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Alaska Airlines Flight Attendants Ratify 3-Year Contract

Skift Blog

Skift Take: The ratification now sets the stage for more negotiations with Alaska and Hawaiian Airlines flight attendants.

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ChatGPT for Hotels: Boost Direct Bookings & Reduce Costs

Hotelogix

Introduction: Why Don’t Guests Come Back? Imagine this: You own a beautiful boutique hotel. Guests leave glowing reviews, but they never return. You wonder why. You’ve invested in stunning interiors, a top-tier restaurant, and a friendly staff. But something is missing—your guests don’t feel personally connected. Now, what if I told you that a simple AI-powered system could change that?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Looking Ahead to Skift India Forum

Skift Blog

Skift Take: Skift India Forum is fast approaching on March 17-18 and we are looking forward to expert insights, networking, and industry-defining conversations.

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New App Helps Hotels Replace Guestroom Phones

Hospitality Tech

App gives guests quick access to common departments: front desk, room service, housekeeping, spa, etc.

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Accor's Focus, Air Traffic’s Labor Crisis and Qantas' Long-Haul Fights

Skift Blog

Skift Take: On todays podcast we discuss Accor Hotels new focus, a hiring crisis in U.S. air traffic control, and Qantas long-haul wishes.

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Top 10 Procurement Strategies Every Hospitality Leader Should Know in 2025 & By Johannes Vocke, CFO, Futurelog

Hotel News Resource

In 2025, procurement leaders must not only adapt but also innovate to maintain a competitive edge. In this dynamic environment, ten pivotal procurement trends warrant the close attention of hospitality professionals, alongside strategic recommendations for their effective implementation.

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Don't Let AI Pass You By: The New Era of Personalized Sales Coaching & Development

Speaker: Brendan Sweeney, VP of Sales & Devyn Blume, Sr. Account Executive

Are you curious about how artificial intelligence is reshaping sales coaching, learning, and development? Join Brendan Sweeney and Devyn Blume of Allego for an engaging new webinar exploring AI's transformative role in sales coaching and performance improvement! Brendan and Devyn will share actionable insights and strategies for integrating AI into coaching and development - ensuring personalized, effective, and scalable training!

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Tourism Australia's 2030 Goal: $230 Billion – Skift Travel Podcast

Skift Blog

Skift Take: Australian tourism officials aren't shy about stating their lofty ambitions for the country's tourism ambitions, and this episode of the Skift Travel Podcast examines how Australia looks to grow the already booming sector.

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HFTP Academy Launches CHAF Course: Your Gateway into Hospitality Finance

Hotel News Resource

HFTP announces the launch of a brand&new course that has been eagerly anticipated by many the Certificate in Hospitality Applied Finance (CHAF) course! The course focuses on accounting basics and develops a foundation that can work with other HFTP Academy offerings to create a strong financial acumen.

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Vrbo Tries to Fix a Hole in OneKey Where Travelers Earn But Can't Burn Rewards

Skift Blog

Skift Take: Depending on the fine print, Vrbo giving vacation rental property managers more flexibility in how they run their businesses can't be a bad thing.

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Hotel Brokers International Announces New Appointments to Its Board of Directors

Hotel News Resource

The newly elected board members will officially begin their tenure on March 10, continuing HBIs mission of promoting excellence and professionalism in hotel brokerage.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!