Remove Digital Marketing Remove ROI Remove Travel
article thumbnail

2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key Hotel Marketing Trends for 2025?

article thumbnail

[Webinar Recording] Beyond the boom: smart marketing strategies for slowing travel demand

gcommerce

How Boston Harbor Hotel increased direct bookings with website personalization & strategic campaigns As travel demand stabilizes after the post-pandemic surge, hotels are faced with a new challenge: maintaining and growing direct bookings in a more competitive landscape.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape.  Business travelers typically seek workspace-friendly rooms with fast Wi-Fi, while families require spacious accommodations with connecting rooms.

article thumbnail

Hotel Marketing in 2025: Proven Strategies to Drive Direct Bookings

AskSuite

SiteMinder’s 2024 study adds that reservations booked directly on a hotel’s website average US $519 , compared to US $320 viaOTAs, underscoring how direct marketing can yield substantially higher revenue. At the same time, travelers visit an average of 38 websites before they book accommodations , making standout content crucial.

article thumbnail

Hotel Mobile Marketing – 12 Fool-Proof Strategies

MediaBoom

If your hotel isn’t reaching travelers through mobile, you’re missing critical opportunities to connect and convert. With the travel industry reshaped by digital habits, hotel mobile marketing has emerged as a must-have, not a nice-to-have. Avid travelers want consistency and great service.

article thumbnail

Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

article thumbnail

Hospitality marketing agency: The best choice for small hotels

Little Hotelier

But its no mean feat to stand out in this ultra-competitive space, which is why many hotels partner with a professional hospitality digital marketing agency. In this guide well take a look at whether you should consider using a digital marketing agency for hospitality, the potential benefits of doing so, and how to identify the best.