Skift Blog

JANUARY 14, 2025

Skift Take: For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability. Peden Doma Bhutia Read the Complete Story On Skift

Digital Marketing 279

Digital Marketing Travel Tourism Market 279

Hotel Speak

NOVEMBER 12, 2024

Sojern, the leading digital marketing platform built for travel, and Cloudbeds, the premier hospitality management software platform, announce a new partnership to bring the two leaders together within the hotel technology space. For more information about the partnership, click here.

Marketing 105

Marketing Market Travel Digital Marketing 105

Skift Blog

MARCH 6, 2024

Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Cendyn Read the Complete Story On Skift

Digital Marketing 307

Digital Marketing OTA Marketing Market 307

Social Hospitality

FEBRUARY 20, 2023

Digital marketing is one of the great equalizers of the current commercial environment. However, certain sectors must leverage digital marketing trends differently. This is particularly pertinent when it comes to marketing in regulated industries.

Digital Marketing 147

Digital Marketing Marketing Market Consumer 147

Hotel Management

FEBRUARY 18, 2025

Ovolo Hotels is set to harness the power of artificial intelligence to elevate marketing efforts through a strategic partnership with innovative marketing group Nodal. A trailblazer in the digital marketing landscape, Nodal brings expertise in AI optimisation, utilising advanced data analytics and machine learning algorithms.

Marketing 130

Marketing Market Digital Marketing Marketing Strategy 130

Cloudbeds

NOVEMBER 4, 2024

LONDON – 4 November 2024 – Sojern , the leading digital marketing platform built for travel, and Cloudbeds , the premier hospitality management software platform, have today announced a new partnership to bring two leaders together within the hotel technology space, just ahead of the World Travel Market in London.

Marketing 64

Marketing Market Travel Digital Marketing 64

Social Hospitality

FEBRUARY 26, 2024

In this swiftly expanding digital domain, digital marketers stand at a crossroads, encountering new opportunities and daunting challenges. Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. The Metaverse: What is it?

Digital Marketing 130

Digital Marketing Marketing Market Consumer 130

Skift Blog

JULY 24, 2024

Skift Take: As a baseball luminary once said, "It ain't over til it's over." " Third-party cookies were about to be gone but then they weren't. Dennis Schaal Read the Complete Story On Skift

Marketing 332

Marketing Market Travel Digital Marketing 332

gcommerce

APRIL 2, 2025

While resort and leisure-focused markets began to stabilize, urban markets saw a notable uptick in demand. With supply growth slowing and the resurgence of group, corporate, and international travel, RevPAR is projected to grow between 3% and 5% in 2025. Demand surged to 4.8 rise in revenue per available room (RevPAR).

Digital Marketing 59

Digital Marketing Marketing Market Cancellation 59

Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Marketing Market Marketing Strategy 98

gcommerce

MAY 5, 2025

Exciting new Connected TV updates from Google Marketing Platform Google Marketing Platform has recently added a host of new innovations and features to their Connected TV (CTV) offering aimed at driving more efficient, measurable, and personalized campaigns. Learn more here. More about ads on Threads here.

Digital Marketing 59

Digital Marketing Marketing Market Hotels 59

gcommerce

SEPTEMBER 9, 2024

Learn the top 4 tips from our hotel digital marketing experts as you prepare the best holiday hotel promotions yet. Learn about the symbiotic relationship of revenue management & metasearch Hotel metasearch channels have revolutionized the way travelers search, compare and book their accommodations. Learn more here.

Digital Marketing 105

Digital Marketing Marketing Market Revenue Management 105

Hotel News Resource

SEPTEMBER 8, 2023

Article - TravelBoom to Host Free Digital Marketing Workshop for Hoteliers in Daytona Beach - TravelBoom COO, Pete DiMaio, will share leisure travel learnings, insights for 2024 on Oct.

Digital Marketing 110

Digital Marketing Marketing Market Travel 110

gcommerce

JANUARY 8, 2024

Uncover the Psychology of Luxury Travel With Insights From Google When you are an upscale luxury hotel or resort, your approach to finding the right guest requires a very specific approach. Learn Best Practices for Your End-Of-Year Hotel Marketing It’s never too early to start preparing for Q4 2024. Learn more here.

Digital Marketing 104

Digital Marketing Marketing Market Hotels 104

gcommerce

JUNE 7, 2023

Google Marketing Live Focuses on AI in 2023 As the industry continues to lean into AI, Google’s Marketing Live 2023 seemed to focus solely on it’s investment of incorporating AI into all facets of it’s products. Metasearch marketing has been a proven way to increase bookings for your hotel, but there are many options in this space.

Digital Marketing 95

Digital Marketing Marketing Market Real Estate 95

gcommerce

OCTOBER 7, 2024

What Apple’s latest iOS18 updates means for your hotel’s email marketing Apple released their next big software update and includes a myriad of enhancements and updates to everyone’s favorite Apple products. Our team breaks down the best approaches to successfully market luxury hotels on these social media platforms. Read more here.

Digital Marketing 97

Digital Marketing Marketing Market Email Marketing 97

MediaBoom

MARCH 14, 2023

A solid digital marketing for construction companies plan helps to bring more clients into your business. Modern construction companies can’t afford to ignore the importance of digital marketing. If you don’t have a strong digital presence, you risk getting left behind by your competitors.

Digital Marketing 94

Digital Marketing Construction Marketing Market 94

gcommerce

MARCH 9, 2023

The content it produces can still be fraught with errors and use a bit of finessing to use usable for marketing purposes. Hotel Marketing in a Down Economy: Part 1 & Part 2 Whatever you do, just don’t say the “r” word. Check out Part 1 and Part 2 of Hotel Marketing in a Down Economy. [E-Book]

Digital Marketing 95

Digital Marketing Marketing Market Hotels 95

gcommerce

SEPTEMBER 14, 2023

Metasearch Products for Any Property in Any Market As metasearch continues to expand into one of your most important channels for direct revenue, it’s essential to understand your choices in terms of pricing models. Metadesk offers a variety of products and pricing models designed to fit any property’s unique situation and market conditions.

Digital Marketing 105

Digital Marketing Marketing Market Hotels 105

Amadeus Hospitality

JANUARY 14, 2025

Imagine a world where every part of the travel industry works together seamlesslyairlines filling seats, hotels boosting bookings, and destinations attracting their desired type of visitors. This is exactly what Amadeus Media Solutions does: we connect the entire travel ecosystem to create success for everyone. Thats where we come in.

Marketing 52

Marketing Market Travel Tourism 52

MediaBoom

JULY 4, 2023

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Mediaboom is here to help.

Real Estate 90

Real Estate Digital Marketing Marketing Market 90

Skift Blog

MARCH 7, 2024

Skift Take: TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable. In the meantime, experiments with horizontal-format video and its new protections for children are intriguing. Dawit Habtemariam Read the Complete Story On Skift

Travel 318

Travel Digital Marketing Tourism Marketing 318

Hotel Speak

JANUARY 15, 2025

Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.

Cost Per Click 105

Cost Per Click OTA Digital Marketing Hotels 105

gcommerce

OCTOBER 28, 2024

But don't worry, whether it’s powder or sunny days, we’ve got ski hotel digital marketing strategies to keep your property top of mind. Whether you’re a ski resort or a hotel close to the slopes, here’s how to keep your hotel’s digital marketing fresh and effective all ski season long.

Digital Marketing 94

Digital Marketing Resorts Marketing Market 94

Hotel Management

JANUARY 30, 2025

The Asian Hotel Industry Conference & Exhibition (AHICE) is expanding its conference program with the introduction of two new events to the market. AHICE South East Asia has major support from over 55 sponsors in 2025, including Agilysys, Hilton, IHG, Marriott International, Pan Pacific Hotels Group and Travel + Leisure Co.

Events 147

Events Hotels Digital Marketing Operations 147

Hotel News Resource

NOVEMBER 12, 2024

Over three days, top speakers and influencers shared their insights on the latest trends in travel, tourism, and beyond. We've compiled key highlights from some of the sessions, covering topics from AI technology to new growth opportunities for 2025.

Digital Marketing 86

Digital Marketing Travel Business Marketing 86

gcommerce

MARCH 14, 2025

Data is a pivotal point in digital marketing. For a digital marketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data?

Marketing 52

Marketing Market Hotel Marketing Digital Marketing 52

Amadeus Hospitality

JUNE 18, 2025

Originally published on Hospitality Net By Scott Falconer, Executive Vice President, Media Solutions, Hospitality, Amadeus What sparks the desire to travel? Drawing insights from 6,000 travelers across six countries, the report reveals a global shift toward more personalized, emotionally resonant, and tech-enabled travel experiences.

Travel 52

Travel Digital Marketing Intent Market 52

gcommerce

MAY 26, 2025

Every year, the marketing industry eagerly awaits Google Marketing Live, Googles annual event to showcase whats new in the world of Google advertising. Discover our key takeaways from Google Marketing Live 2025 below. Put simply, the more you build your own data and manage it with care, the better your marketing will perform.

Marketing 52

Marketing Market Shopping Intent 52

Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

Marketing 52

Marketing Market Hospitality Digital Marketing 52

Hotel Business

AUGUST 28, 2024

Hospitality industry veteran Wendy Hoekwater has formed Net Growth Marketing LLC , a marketing and sales consulting firm specializing in scaling small- to mid-sized companies in hospitality, travel and tourism. I’ve gained a deep understanding of what drives success in this competitive market,” said Hoekwater.

Marketing 111

Marketing Market Digital Marketing Sales 111

gcommerce

MAY 3, 2023

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Marketing 97

Marketing Market Cost Per Click Digital Marketing 97

Hotel Management

JULY 30, 2024

“For 30 years, we have worked tirelessly to create the best hotel travel loyalty membership in Australia, always ensuring our members feel valued and receive outstanding service from Accor Plus. Accor Plus is a premium hotel travel programme but it’s never stuffy or elitist,” said Creative Director, Matt Strempel. “We

Marketing 130

Marketing Market Digital Marketing Events 130

gcommerce

FEBRUARY 5, 2025

Spring break 2025 is almost upon us and hotel marketers; lets be real, the pressure is on. We know you're already juggling 27 different spreadsheets, 14 marketing campaigns, and 3 urgent emails about the Wi-Fi. Weve rounded up the hottest travel trends this year, and trust us, this is the easy part. Multigenerational travel.

Hotel Marketing 59

Hotel Marketing Marketing Market Travel 59

Amadeus Hospitality

MAY 12, 2025

Amadeus data-driven marketing expertise and proprietary insights empower Millennium to connect with its target audiences more effectively, fostering engagement and loyalty. This partnership has been instrumental in enhancing our digital presence and connecting with our guests more effectively.

Resorts 70

Resorts Global Distribution System Digital Marketing Marketing Strategy 70

Hotel Speak

OCTOBER 2, 2024

San Diego, CA – Cloudbeds, the premier hospitality management software platform, and Mirai, a leader in hotel distribution technology and direct booking optimization, have today announced a strategic partnership aimed at transforming how hotels manage bookings, distribution, and marketing.

Marketing 104

Marketing Market Digital Marketing Hotels 104

Hotel Management

AUGUST 7, 2023

Ovolo Hotels restructures marketing operations Ovolo Hotels has announced a new marketing and communications structure that will see a number of leadership changes across the region. As previously reported by HM , Alexander Barnett has been appointed Marketing Communications Director for Australia.

General Manager 237

General Manager Digital Marketing Management Market 237