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How To Choose Marketing KPIs

gcommerce

Key Performance Indicators, or KPIs, are the backbone of your hotel’s digital marketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?

Market 97
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Retargeting Ads – Bring Paying Customers Back

MediaBoom

Measurement and Analytics Consistently check your Facebook KPIs to determine how well your retargeting ads are performing. Your top KPIs will depend on the goal of your Facebook retargeting ads. Some common analytics people consider are cost per click or return on ad spend. Mediaboom is here to help.

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FAQs for the Hotel Digital Marketer

gcommerce

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Don’t worry, you aren’t alone!

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Creativity with storytelling is rewarded with video.

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Google Display Ads — Capture the Audience Wherever They Are

MediaBoom

Set a Budget and Bidding Strategy There are different bid types to help you meet your campaign goals: Cost per click (CPC) — set a maximum price for someone clicking on your ad. Cost-per-view (CPV) — you pay each time a user watches your video for at least 30 seconds. Not familiar with these terms?

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Facebook Ad Campaign – How to Create One That’s Successful

MediaBoom

When it comes to your budget, you’ll often choose between a daily budget (the average amount you’re willing to spend per day) or a lifetime budget (the total amount you’re willing to spend throughout the campaign duration). All of this will be based on a cost per result. Mediaboom is here to help.