Social Hospitality

MARCH 27, 2023

Understanding your target market’s preferences and concerns can help you create ad copy highlighting how your product solves their problems. Implement keyword research Keyword research lets you pinpoint the popular words and phrases your target audience uses while searching for products or services they need.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). What is hotel metasearch marketing? Metasearch marketing is the use of metasearch engines by hotels as an advertising channel to increase exposure, build awareness, and attract bookings.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Sales Hotels 98

Hotelogix

AUGUST 27, 2024

Target Different Travelers: Each channel brings in different types of guests, helping hotels reach more people. Get Useful Data: Channels give hotels information they can use to improve their services. This partnership is especially beneficial for boutique and luxury hotels, where personalized service is a key selling point.

Global Distribution System 52

Global Distribution System OTA Revenue Hotels 52

MediaBoom

AUGUST 23, 2024

Is it the kind of service that your resort offers? You need to let potential guests know why they should choose your resort over another resort, and the way to do that is by marketing what makes your resort so special. Influencer Marketing Influencer marketing can significantly boost your resort’s visibility.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

SiteMinder

JULY 13, 2024

The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Guest segmentation allows hotels to identify high-value segments, target them with tailored promotions and packages, and differentiate their offerings in a competitive market landscape.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52