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The hidden cost of rate disparity: OTAs undercutting hotels responsible for 50% rise in Cost Per Click (CPC)

Hotel Speak

Analysis of 27million Cost per Click (CPC) impressions shows hotels are forced to pay an average of 47% more per click than if they offered the lowest nightly rate on their own website, a study by global hotel technology specialist SHR shows 1. To learn more about SHR, visit www.shrgroup.com.

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Impact of New DMA legislation: Future of Google + Hotels in Europe

Hotel Speak

The European Commissions Digital Markets Act (DMA) has made many headlines since it came into force. And its impact on hotel marketing is being discussed in all corners of the world. Gatekeepers are large digital platforms that provide core services, such as search engines.

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? Creativity with storytelling is rewarded with video.

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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

Leveraging the proper mix of digital marketing channels is paramount in generating a long-term, sustainable revenue stream. We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line.

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PPC Management – Control Your Ad Spend with These Tips

MediaBoom

Startups and businesses on a tight budget must especially use management services. PPC management is overseeing ad spending on pay per click campaigns to control costs and optimize the campaign for max efficiency. PPC Management Case Study #1 – Armazem Mediaboom’s trusted PPC services can pay back dividends.

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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing? Target active trip planners.

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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

Free Bookings Links vs. Trivago’s ads When advertising on Trivago, you can choose between three campaign models: pay-per-click (or cost-per-click), pay-per-booking, and pay-per-stay. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click.