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The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor. Skift Take: Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. Read the Complete Story On Skift
Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8
Skift Take: After reports that domestic demand and consumer confidence was on the decline, airlines are gearing up for what might be one of their busiest summers yet. Read the Complete Story On Skift
Properties offering immersive experiences command premium rates as travellers increasingly value authenticity over standardisation. The premium/luxury segments continue to expand, particularly with branded residences attracting both domestic and international guests.
These MVP brands are growing their share of consumer spending through quality, trust, and serviceânot just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S.
Skift Take: The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system. Sean O'Neill Read the Complete Story On Skift
The 241-room hotel, which is currently the only hotel in Australia to hold the certification, is using offsets to achieve carbon neutrality and working towards wider operational reductions.
According to SOCi’s 2025 Consumer Behavior Index (CBI), younger consumers are building a new model of local discovery for hotels that is fueled by platform-hopping, peer validation and real-time research. Consumers, especially younger ones, are assembling the full picture themselves, platform by platform.
While Tropical Cyclone Alfred and floods in northern Queensland initially impacted bookings across the east coast, a swift and widespread promotional push – combined with attractive airfares and highly competitive hotel packages – has successfully reignited travel demand.
While acknowledging some of the economic headwinds the industry is facing, there is plenty of optimism for the year ahead based primarily on strong travel demand patterns, according to C-level executives at ALIS (Americas Lodging Investment Summit), which kicked off yesterday in Los Angeles, California.
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Sales & Marketing GenAI is rewriting the travel marketing playbook From search disruption to personalized targetingâhow travel marketers can adapt and thrive in the age of AI-powered discovery Jul 16, 2025 GenAI is transforming how travelers plan and book trips.
“Tourism is a resilient economic engine,” he said, noting the industry’s $130 billion value in 2024 and the $31 billion contributed by international travellers. That could fill every hotel room in the country 10 times over,” he quipped, adding domestic interest is re-surging post-COVID, with Canadians choosing to travel at home, while U.S.
What is a travel brand? A travel brand is an entity that makes a promise to guests about the experience they will have during their stay at a hotel, and the proof that is delivered at every touchpoint. Consider a mid-scale hotel group that markets itself as “easy business travel”.
The days of generic, one-size-fits-all travel marketing are over. In today’s evolving travel landscape, understanding the diverse needs and preferences of travellers is crucial for hotels to attract and retain loyal guests. A quick and easy way to cater to this 406.12
Key takeaways Travel demand remains strong: Despite geopolitical instability and economic uncertainty, CEOs expressed confidence in continued travel growth, with GHA DISCOVERY targeting US$3 billion in revenue by 2025. weve got you covered.
Key takeaways Conversational search replaces keywords: Travelers now ask detailed, multi-layered questions, signaling intent, preferences, and even emotional context. model: The AI uses âquery fan-outâ to break down complex travel requests into multiple sub-queries for highly personalized results. Powered by the Gemini 2.5
Originally published on City Nation Place As traveler expectations evolve, Destination Management Organizations (DMOs) must rethink how they engage audiences throughout the travel journey – starting with inspiration. Below, we explore five core insights from the Travel Dreams report and what they mean for destination marketers.
Feeder market insights: Booking.comâs Betsy Steckler encouraged hoteliers to explore where travelers are coming from and to use those insights to refine strategy and OTA usage. AI raises the bar: With AI shaping how travelers search and book, personalization and relevance are becoming essential. weve got you covered.
New global data shows that nearly half of consumers lack confidence in the travel industry’s ability to protect against AI-powered identity fraud, raising pressure on hospitality platforms to rethink digital safeguards.
JPMorgan Chase, the global banking titan, has been steadily building a travel empire. Its integrated unit, Chase Travel Group, is no longer just a credit card perks portal. Itâs evolving into a full-spectrum travel platformâand itâs bringing millions of high-spending, loyalty-driven travelers with it.
According to SOCiâs 2025 Consumer Behavior Index, Gen Z consumers increasingly rely on TikTok, Reddit, Yelp, and Instagramârather than a single search engineâto research and assess hospitality options. Key takeaways Fragmented discovery: Gen Z hotel shoppers no longer follow linear search paths. weve got you covered.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. 24/7 Availability Without Overloading Reservation Teams Travelers don’t operate on business hours, but your reservation team might.
Hospitality.today⢠Topics Subscribe Topics ⺠Travel ⺠Business Travel Global business travel buyers retreat from U.S. government actions â including trade tariffs, immigration restrictions, and heightened border detentions â are prompting global business travel buyers to rethink their plans. Pullback from U.S.
A striking 82% of travelers say theyâre interested in doing so, with 43% âextremely interested.â This presents a major opportunity for credit card companies and retailers to partner with travel brands and capitalize on this demand, especially as consumers tighten budgets in response to inflation. weve got you covered.
It is an emerging trend reshaping the travel and hotel industries. At its core, sportspitality revolves around creating tailored experiences for guests traveling for sporting events, whether as athletes, fans or families. As do many sports fans, travel teams and game enthusiasts. Just ask my husband. Louis in July.
High-value traveler segment: EV owners tend to have household incomes above $100,000, making them an attractive demographic for hotel brands seeking increased revenue. Jul 25, 2025 ⢠Hospitality Googleâs AI overviews reshape travel search - Balancing personalization, convenience, and visibility in the evolving trip planning experience.
Key takeaways Travel inspiration starts with AI, not search: Google now anticipates where users want to goâbefore they even begin planningâbased on behavior, demographics, preferences, and previous activity. Sharpen your value proposition to align with specific traveler personas. weve got you covered.
To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. Influencer marketing is shifting toward micro and nano influencers , who speak to smaller but more engaged travel communities, often with better results.
With the right tool, you can build automated segments in minutes instead of hours: – Business travellers vs leisure guests – OTA bookers vs direct bookers – First-time guest vs loyal returners From there, you can create tailored automation workflows for each segment — without repeating manual work every time.
According to the firmâs 2025 Consumer Pulse survey, 50% of hotel loyalty members feel these programs no longer offer the value they once didâdespite a continued desire for personalization, flexibility, and meaningful perks.
Key takeaways LLMs as discovery engines : Booking.com sees generative AI not as a threat but as an opportunityâLLMs are increasingly used by travelers to get inspiration and trip ideas, and the company aims to integrate with them as partner platforms. Itâs part of expanding into modern travel search channels. weve got you covered.
Jun 24, 2025 ⢠Hospitality Alibaba folds travel app into core business amid strategic overhaul - Travel app Fliggy merges with Alibabaâs main e-commerce unit as the company streamlines operations and refocuses on user-centric services in a tightening market. weve got you covered.
Here are 5 overlooked online travel agent (OTA) mistakes — and how to fix them. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional.
Pagoda Hotel Chengdu Fraser told HM the deal presents great opportunities in driving domestic and international business in China and supports its Australian hotels in appealing to the Chinese traveller. and via Choice Privileges loyalty program where our 70 million members will be able to earn and redeem points at each of their hotels.
At major travel management companies like BCD Travel, American Express GBT, and Amadeus, AI is less about slick automation and more about laying the groundwork: cleaning data, improving reconciliation, and slowly building toward personalization and efficiency. weve got you covered.
As you might expect, rate parity is highly beneficial to online travel agents (OTAs) that have access to a vast number of travellers and charge commission rates to property owners/operators. Inconsistency in room rates also leads to overbookings, which is a customer service nightmare for any travel brand.
The enhanced guest booking experience has also led to higher consumer engagement across all their online platforms,” said Shoaib Ali – National Sales Head India, STAAH. In just five months, we’ve seen a turnaround in their online bookings and inventory with our systems in place.
hotels achieved a record-high average daily rate (ADR) of $158.67, yet travelers across all segmentsâfrom economy to luxuryâfelt they received better value for their money. According to the 2025 J.D. weve got you covered.
These properties reflect the growing appeal of HotelREZ’s all-in-one solution to independent hoteliers looking to compete more effectively in today’s evolving travel landscape. This continued growth underlines the real-world value we deliver,” said Mark Lewis, Founder and CEO of HotelREZ.
Jul 25, 2025 ⢠Hospitality EV chargers emerge as top booking driver for Hilton - Hotels race to meet rising demand from eco-conscious, affluent travelers. Jul 25, 2025 ⢠Hospitality Googleâs AI overviews reshape travel search - Balancing personalization, convenience, and visibility in the evolving trip planning experience.
Key takeaways AI is disrupting traditional search behavior : Tools like Googleâs AI Overviews are changing how travelers begin trip planning, potentially replacing conventional search methods. No clear path forward yet : Experts agree there is no consensus on what the dominant travel research and booking experience will look like in a year.
The travel and hospitality sector, in particular, has recalibrated its outlook for the year, with some global hotel brands lowering their RevPAR guidance as they navigate the current climate with a mix of caution and quiet confidence. And that was a direct impact of the Canadian traveller.”
Speaking at Phocuswright Europe, Googleâs travel director emphasized how these tools streamline trip planning while also opening new opportunities for marketers. Opportunities for marketers: Google is testing ad placements within AI Overviews, creating new visibility avenues for travel businesses. weve got you covered.
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