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Accor Bets on Kylian Mbappé in Loyalty Ad to Cut Out Middlemen

Skift Blog

The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor. Skift Take: Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. Read the Complete Story On Skift

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JLL projecting 25 per cent jump in global hotel investment volume

Hotel Management

Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8

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Airlines Prepare for Another Busy Memorial Day Weekend — and Summer

Skift Blog

Skift Take: After reports that domestic demand and consumer confidence was on the decline, airlines are gearing up for what might be one of their busiest summers yet. Read the Complete Story On Skift

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Exclusive: Trilogy Hotels CEO talks hurdles and opportunities amid ‘choppy’ market

Hotel Management

Properties offering immersive experiences command premium rates as travellers increasingly value authenticity over standardisation. The premium/luxury segments continue to expand, particularly with branded residences attracting both domestic and international guests.

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Consumers want more than low prices

Hospitality Today

These MVP brands are growing their share of consumer spending through quality, trust, and service—not just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S.

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New Loyalty Program Journey Targets Independent Boutique Hotels

Skift Blog

Skift Take: The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system. Sean O'Neill Read the Complete Story On Skift

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Social Commerce Is Transforming Travel – Brands Need to Move Fast

Skift Blog

Skift Take: The future of travel is social, visual, and creator-led. Robin Gilbert-Jones Read the Complete Story On Skift