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3 Ways Integrating Your POS With Your CRM Will Transform Your Guest Experience

Hotel Speak

With the ability to capture customer data in real time, POS integrations reinforce your CRM system, allowing for on-demand reporting of consumer behaviour and spending trends. Using this data to your advantage, you can boost your sales and marketing strategy and segment your guest personas based on their booking habits.

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HB Exclusive: Reeco raises $15M for procure-to-pay platform

Hotel Business

Before Reeco, I spent over 20 years managing a disorganized, time-consuming procurement process using Excel, calls to suppliers and email tracking, said Brian Archibald, executive chef, Playa Largo Resort & Spa. In todays competitive market, Reeco is essential.

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HotelREZ welcomes 86 new hotel members to its global network

eHotelier

Advertisements HotelREZ also helps properties stand out through targeted marketing including niche campaigns, consortia partnerships with pay-on-performance models, and exclusive corporate agreements.

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10 Types of Tourists You Could Attract to Your Hotel

Hotel Speak

This article explores some of the ways you might already be positioned to tap into the wellness travel market. If you want to make this segment a core target market, you can offer wellness retreats in-house or collaborate with local wellness experts to offer specialised treatments, workshops, or retreats from your property.

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Hotel Business Plan

Xotels

Customer Analysis In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. It can also help you to keep up to date with the latest hotel marketing trends to understand which are the types of guests who will be staying at your hotel.

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Starting a New Hotel: From Groundwork to Guestbook

Hotelogix

Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. By listing your property on these region-specific OTAs, you can effectively target local guests who may not typically use global platforms As your hotel gains traction and you understand your audience better, you can expand to more OTAs.

OTA
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Hotel Loyalty Program Benefits for Growth

Hotelogix

Hotelogix PMS Supports Seamless Loyalty Integration Managing a loyalty program manually is time-consuming and prone to error. Simplifies Targeted Marketing and Upselling Loyalty program data helps you segment your audience effectively—by stay frequency, spend level, preferences, and location.

OTA