MediaBoom

MARCH 28, 2024

Next, you can tailor your marketing messages to your various luxury consumer groups, relying on customer data to enhance your level of personalization and bolster campaign success. Once consumers book and enjoy top-notch luxury experiences, your brand’s prestige will begin inching up increasingly. Is Google Hotel Ads worth it?

Hotels 52

Hotels Branding Market Marketing 52

Cloudbeds

MARCH 15, 2023

Hotels can bid on metasearch advertising placements and pay when consumers click on the ad. Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC).

OTA 98

OTA Revenue Hotels Travel 98

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. Hotel Re-Marketing to Drive Conversion 6.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40