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Target Audience for Luxury Brands – Engaging Elite Consumers

MediaBoom

The target audience for luxury brands can be described as individuals who have a passion for high-end brands, appreciate quality and craftsmanship, and are willing to invest in luxury goods and experiences. These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in.

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Luxury Brand Identity – Key Strategies for Standing Out

MediaBoom

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. Luxury, historically associated with wealth and opulence, now embodies ultimate comfort and value-driven consumer behavior. From knowing your audience to market analysis, they can deliver top-notch methods to improve your business.

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Digital Marketing for Construction Companies – Top 20 Tips

MediaBoom

In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept. Make sure those in your target market find value in your story. Mediaboom is here to help.

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Why Research is So Dang Sexy

Lure Agency

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. It’s a hidden-in-plain-sight secret!”

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Building customer relevance to grow market share

Boutique Hotel News

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

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Win in 2024 with 16 Unique Travel Marketing Strategies

MediaBoom

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

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Hotel Revenue Management Strategies

Xotels

Understand your Hotel´s Market The success of your revenue management strategy depends on how well you understand your market. This is one of the first steps when creating a revenue management strategy, performing thorough market research. Revenue management starts by analysing the market and competition.