MediaBoom

JUNE 30, 2025

Consumers are now using mobile devices for everything related to travel, from investigating travel destinations to booking hotels. When paired with a strong digital marketing plan that is well thought out and executed, hotels have reported a 40% higher guest loyalty rate and increased ROI by 564%. If not, that is step one.

Market

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Operations

eHotelier

JULY 28, 2025

This ensures a balanced mix of corporate, leisure, and direct bookings and reduced OTA dependency. It also centrally manages availability, rates, inventory, and content across multiple channels, including GDS and OTAs. They required a boutique approach underpinned by operational excellence and quality to meet their unique needs.

OTA

Hospitality Tech

JUNE 9, 2025

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. A cloud-native platform for centralized above-property device monitoring and control.

Consumer

Hotelogix

APRIL 24, 2025

For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app. Q3: Can loyalty programs increase direct bookings? A: Absolutely.

OTA

SiteMinder

JUNE 29, 2023

What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. The OTA channel manager syncs your hotel prices and availability across your property management system (PMS) and all connected OTA channels such as Booking.com, Expedia, and Airbnb.

OTA

eZee Absolute

SEPTEMBER 13, 2023

As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. According to Hotel Mize , online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. Invest in a user-friendly website that works seamlessly on mobile devices.

Consumer

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. By staying agile and adapting to changes in the market, you can maximize your ROI and drive bookings through paid advertising.

Resorts

MediaBoom

NOVEMBER 28, 2024

91% of consumers would like to watch more engaging video content from the brands they follow. Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales.

Travel

BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If you’re not doing this, your competition likely is and the OTA’s certainly are with their massive marketing budgets.

Consumer

Cloudbeds

JULY 15, 2023

These sites may vary to include online travel agencies (OTAs) such as Booking.com , Expedia, Tripadvisor, or Agoda; travel metasearch engines such as Google, Kayak, and Trivago; GDSs such as Amadeus and Sabre; bed banks such as Hotelbeds, or online marketplaces such as Airbnb, Vrbo (former HomeAway), etc. The same happens with a cancellation.

Management

Hotel Business

OCTOBER 16, 2023

The group will operate on a pay-on-performance model biased toward results-based pricing rather than prohibitive fixed costs, delivering measurable ROI. “We Elegant will take a dynamic, technology-led approach to luxury distribution, according to the company.

Hotels

MediaBoom

AUGUST 1, 2024

Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online. Your content should be quickly and voraciously consumed by your audience, leaving them wanting more. The average ROI on PPC in 2024 is 200 percent ! OTAs take some of the burden off you but you won’t get the entire cut of the profits.

Tourism

TravelNet

AUGUST 28, 2023

In fact, simplifying your tech stack might be the best way to maximize ROI from your technology investments. But ROI aside, there’s a practical reason to consolidate that you probably never considered: less switching between apps and windows. Consolidating technology is not the wave of the future—it’s already here.

Average Daily Rate

Little Hotelier

MAY 31, 2023

Email marketing can deliver an incredible ROI (an average of $36 for every $1 spent ), so you should work to build a customer database. Let guests book direct: Say goodbye to steep OTA commission fees and earn more per booking by using our direct booking engine to get guests booking direct with you.

Digital Marketing

Xotels

DECEMBER 12, 2024

Whether youre struggling with visibility, grappling with high OTA commissions, or trying to boost direct bookings, this guide will give you actionable advice to refine your strategy and make it work for you. Focus on Direct Bookings: Optimize your website and offer incentives to encourage direct reservations, reducing reliance on OTAs.

OTA

MediaBoom

AUGUST 5, 2024

Register with review sites to make it easier for customers to leave online reviews for your hotel, and respond to those reviews , as engagement is one of the most significant deciding factors when consumers are choosing between companies. Establish & Maintain Brand Consistency Your brand is everything consumers associate with your hotel.

Display Ads

Xotels

JUNE 2, 2023

Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. SEM drives high ROI through Brand Protection 5.

Marketing Strategy

Hotel Speak

APRIL 12, 2023

The team analyzes market trends and sub-market segmentation to understand the optimal room product, hotel positioning, and most efficient method to deliver maximum ROI. Hotels have always been slow to change, but today’s consumer is looking for unique and individual experiences.

Revenue Management

Xotels

AUGUST 15, 2022

Taking into consideration the continuing growth of online sales and the quick adoption of mobile technology by consumers, we have put together some questions that will need your attention in the upcoming year: Internet Marketing. How will we measure the effect and ROI of all our marketing actions? Analytics / ROI tracking.

Market

MediaBoom

AUGUST 6, 2024

The ability to specialize in one field can help you attract more consumers by meeting their unique demands. They shape consumer perceptions , influence booking decisions , and directly impact a hotel’s reputation. Build Consumer Trust Whatever you feel about Starbucks, you can contest that they’re trustworthy.

Branding

MediaBoom

MARCH 14, 2024

A staggering 75% of consumers admit to judging a business’s credibility based on its website design. Cost-Effective with Measurable ROI A major benefit of PPC advertising lies in its economic efficiency. This data-driven approach enables continuous optimization, ensuring the highest possible return on investment (ROI).

Digital Marketing

eZee Absolute

NOVEMBER 19, 2023

Rising cost of daily consumables Challenge Price inflation of daily use products, eatables, and other supplies has risen steeply in the last few years. On top of that, you can launch an online marketing campaign to attract bookings, since these strategies provide a quick ROI. Table of Content Why Should You Know About the Challenges?

Hotels

Travelboom Marketing

FEBRUARY 21, 2024

Efficient spending, audience targeting, and measuring ROI matter much more than sheer expenditure. As an example, we can examine revenue generated via an OTA. All Revenue is Good The illusion that all revenue is good is an irresponsible idea for hotel marketers to accept. Not all revenue is paid with no strings attached.

Hotel Marketing

SiteMinder

AUGUST 29, 2023

Don’t put all your eggs in one basket Statistics from HSMAI show 76% of independent hotel room nights are reserved through OTAs, costing hotels billions in commissions every year. In order to increase direct bookings , hotels need to think about their overall web presence, not just OTAs.

Revenue

Clock Software Hospitality

OCTOBER 20, 2020

Read more: How Integrations Enhance Hotel Management If a guest books a room through an OTA, the channel manager will automatically update the room inventory across all other channels. But the experience can be increasingly customized and improved on both the consumer and provider’s end.

Hospitality

SiteMinder

JUNE 27, 2024

The travel giant is always optimising user-generated content, helping restaurants, hotels and vacation rental properties maintain their reputations , and acting as a fully-fledged booking supplier for consumers visiting the site. For hoteliers, it’s just as important in driving direct bookings as Google or their own website.

Cost Per Click

SiteMinder

OCTOBER 16, 2023

Revenue management is simplified With specific solutions like SiteMinder’s Insights, the data is broken down in a way that makes it easy for hotels to use and consume, again saving time and warding off any uncertainty. No matter how you are choosing to implement pricing intelligence, here are a six things to look out for: 1.Make

Forecasting

Little Hotelier

FEBRUARY 22, 2023

Which OTAs do your direct competitors use? You should invest time in setting up OTA listings , social media channels and your Google Business Profile, and consider investing in online advertising to put your name up in lights. Where and how do your competitors market and advertise themselves?

OTA

eZee Absolute

SEPTEMBER 11, 2023

But to my surprise, Arjun said he was living his dream as his hotel’s ROI is always high! Here are the benefits of leveraging it— Saves Time You must be thinking determining prices based on season, time of arrival, occupancy, and many other factors must be so time-consuming. Dynamic Pricing Strategies was his magic trick!!

Revenue

Cloudbeds

JUNE 8, 2023

When you don’t have an organized system or use complicated technology, the training process can be time-consuming and frustrating for everyone. Reservations made on your website should automatically sync with your hotel property management system and across all your OTA channels so you don’t get overbookings. No more overbookings.

Management

Xotels

JULY 5, 2022

Continuously Changing Consumer Demands and Markets. Continuously Changing Consumer Demands & Markets. If these keywords match the kind of experiential stay you offer – especially if it is a more niche experience concept – you will be able to position your hotel for optimal ROI. Hiring the Right Employees.

Hotels

Boutique Hotel News

JANUARY 27, 2023

Governments have set targets, and consumer behaviour is changing, albeit slowly and hampered by the cost of living crisis. The consumer shift away from material items towards immersive experiences has contributed to Way’s success so far, which includes partnerships with Kimpton, Highgate, Graduate Hotels, Fairmont, and more.

Real Estate

AskSuite

JANUARY 24, 2025

Asksuite clients are already leveraging this strategy throughout the entire guest journey , achieving remarkable results: a 71x ROI by delivering automated, personalized messages at the right time on the right channels. But what does a hotel guest follow-up mean, and how can it directly impact your revenue?

Revenue

MediaBoom

MARCH 7, 2025

Why SEO is Crucial for Hospitality Businesses Here are some key reasons why SEO for hotels and resorts is a must in 2025: Increased Direct Bookings A strong SEO strategy can help reduce dependency on online travel agencies (OTAs) and drive more commission-free bookings. Bounce rate Percentage of visitors leaving without interacting.

Hospitality

MediaBoom

MAY 1, 2025

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. Consumer expectations, technology, and platforms are changing fast and the most successful brands are those that adapt early.

Hospitality

AskSuite

JANUARY 24, 2025

Asksuite clients are already leveraging this strategy throughout the entire guest journey , achieving remarkable results: a 71x ROI by delivering automated, personalized messages at the right time on the right channels. But what does a hotel guest follow-up mean, and how can it directly impact your revenue?

Revenue