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G6 Hospitality Launches Revamped My6 Consumer App

Lodging

DALLAS, Texas—G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the launch of the new My6, a revamped consumer app with an advanced AI personalization feature for customers.

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Australia’s hotel occupancy stable in September but growth slow

Hotel Management

STR’s latest data market report shows September 2024 occupancy was stable despite slowing growth, standing at 72.7% Year-to-date occupancy across the country was at 70.4% Hotel occupancy is a key economic indicator,” said Goodwin. up just 0.6% on September 2023 (72.1%). compared to 68.7% in the first nine months of 2023.

Occupancy 130
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A Lens on Loyalty: Program Membership, Contribution, Liability, and Costs Continue to Grow 

Lodging

Strong loyalty programs help hotel brands lower customer acquisition costs, increase direct-to-consumer access, and offset occupancy shortfalls during shoulder periods and weaker economic conditions.

Occupancy 144
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Short-Term Rental Occupancy Is Both Up and Down — Depending On the Data

Skift Blog

Skift Take: Rising supply is a good as long as there is demand at a price that consumers are willing to pay. If not, we are looking at a softening market. Srividya Kalyanaraman Read the Complete Story On Skift

Occupancy 246
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Exclusive: Trilogy Hotels CEO talks hurdles and opportunities amid ‘choppy’ market

Hotel Management

Australia’s hotel sector, whilst choppy, continues to demonstrate remarkable resilience with national occupancy rates at 71% and RevPAR up 3.8% Scott Boyes, Trilogy Hotels Sydney leads the recovery charge with occupancy at 78% and RevPAR growing to an impressive $215, making this market our standout performer.

Market 130
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CBRE: Loyalty Programs Should Help Soften Impact of Economic Downturn on Hotel Sector

Lodging

A record number of loyalty program members should help hotel brands lower their customer acquisition costs, increase direct-to-consumer engagement and offset any occupancy shortfalls during an economic downturn, according to a recent CBRE report.

Occupancy 259
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Accor’s Queensland hotels see Easter bookings spike

Hotel Management

Sport, in particular, is proving to be a powerful catalyst for weekend occupancies, and with the British and Irish Lions rugby tour set to take place over winter, we expect this trend to gain even more momentum. With growing consumer confidence, we have strong optimism for hotel performance throughout the remainder of 2025, Williams said.

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