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With more channels, shifting guest expectations, and tighter margins, the Channel Manager is now central to commercial strategy. Its not just about where youre listed, its about how well you manage, price, and promote across every touchpoint. Rethinking the Role of a Channel Manager 3. Choosing and Managing Your Channel Mix 8.
But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. How to fix it: Use your channel manager (like STAAH) to set a consistent BAR (Best Available Rate) across all OTAs as your pricing foundation.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand. Even more impressive, over 54% of guest interactions were handled outside business hours , fully managed by the AI agent.
The first release in the commercial suite is the AI Report Generator, a tool that solves a common pain point for revenue managers: the time-consuming and manual process of extracting insights from multiple static reports to understand what’s driving business performance.
announced its new Nomadix Energy Management Solution that addresses the market need to reduce operational costs and reach sustainability goals. The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI).
But while these platforms drive bookings, they can also cause unintended revenue loss — not because the platforms are flawed, but because of avoidable mistakes in how hotels manage them. How to fix it: Use your channel manager (like STAAH) to set a consistent BAR (Best Available Rate) across all OTAs as your pricing foundation.
From understanding the traveler behavior patterns to tracking real-time booking trends across channels, advanced data analytics allows hoteliers to move from reactive to predictive management. Traditionally, hotel managers relied on spreadsheets and isolated PMS or booking reports to evaluate performance. Have you heard the news?
From understanding the traveler behavior patterns to tracking real-time booking trends across channels, advanced data analytics allows hoteliers to move from reactive to predictive management. Traditionally, hotel managers relied on spreadsheets and isolated PMS or booking reports to evaluate performance. Have you heard the news?
These models often lack the context and transparency revenue managers need to understand pricing decisions. HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room.
AI-powered personalization tools handle tasks that used to consume staff time, such as sorting guest data or sending personalized offers. In 2025, smart AI tools will be essential for improving both hotel management and hospitality marketing. What Role Does Personalization Play in 2025 Hotel Marketing?
Energy efficiency without compromise Continuing PPDSâ relentless focus on delivering energy conscious solutions for the industry, and supporting customers with their sustainability goals, the Philips Unite LED 6000 Series All In One includes the companyâs ultra-low standby mode, consuming less than 0.5
Consumers are now using mobile devices for everything related to travel, from investigating travel destinations to booking hotels. When paired with a strong digital marketing plan that is well thought out and executed, hotels have reported a 40% higher guest loyalty rate and increased ROI by 564%.
In fact, a 2023 report by HubSpot found that 54% of consumers want to see more video content from brands. With a 2024 report showing that email marketing has an average ROI of 4200%, its clear this tool is here to stay. Dont forget your property management system (PMS) either. Because people still check their emails.
On this special episode of the Suite Spot, Managing Director at Green Key Global, Anick Levesque, shares insight on several new programs and initiatives that hoteliers can leverage to bolster their sustainability efforts across their portfolios to make a significant impact on the environment. Anick Levesque: Absolutely.
The result is a more connected guest journey, greater conversion, and a strategic boost to profitability.â The partnership exemplifies a growing shift in the industry toward total revenue management and intelligent personalization. Infor will be showcasing their latest innovations at HITEC 2025 booth 2400.
It also centrally manages availability, rates, inventory, and content across multiple channels, including GDS and OTAs. BlackBrick Aparthotels sought comprehensive global representation with advanced technology to drive ROI and margin, preferring this over pure SaaS solutions or distribution resellers.
The RMS simplifies revenue management by tracking real-time pick-up trends, monitoring competitor rates and receiving data-backed price recommendations for the next 365 days â all automatically updated across all online distribution channels.
Staff can also manage bookings directly via the UrVenue Experience Center to deliver more personalized service. 6/9/2025 Nomadix Launches Energy Management Solution to Reduce Propertiesâ Operational Expenses and Enhance Sustainability Nomadix® Inc â.
Why a POS System Is Essential in Today’s Hotel Landscape Running a hotel in 2024 involves much more than just managing rooms and housekeeping. A hotel POS system is a software solution that allows you to manage transactions made at various outlets within the hotel. What Is a Hotel POS System?
Intelligent assistants use machine learning and generative AI to eliminate time-consuming manual tasks, from writing job descriptions to building optimized shift schedules, built to meet the unique needs of every hourly team. For more information about WorldVue, please visit www.worldvue.com.
Social Media Scheduling and Management Tools Social media remains one of the most powerful and affordable ways to connect with your audience. However, managing multiple platforms can be time-consuming. Enter social media scheduling tools like Buffer, Hootsuite, and Later.
When thoughtfully designed and effectively managed, a loyalty program can directly boost revenue, enhance guest satisfaction , and strengthen your hotel’s brand. Hotelogix PMS Supports Seamless Loyalty Integration Managing a loyalty program manually is time-consuming and prone to error. A: Absolutely.
These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in. We will explore the ways to identify and engage luxury consumers, with a specific focus on affluent customers who are seeking high-end products and experiences. What Values Drive Your Luxury Brand Target Audience?
Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights. These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. However, data management can be time-consuming and burdensome.
So in the spirit of continued growth for all of us in the crazy world of event planning, we’ve rounded up slideshares of the 12 event management powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from. Which is part of why, here at Social Tables, we believe “every day is a school day.” Don’t want to watch?
Want to know how they achieved a 28x ROI with Asksuite’s new solution? The Challenges & the Solution Before using AskFlow, Grínberg’s team was split between assisting guests and manually scheduling follow-ups for abandoned carts, which was very time-consuming. The results were outstanding! Read the full story below!
As society undergoes profound changes, so does the behaviour of consumers, and this transformation has a significant impact on hotels. Alternative Accommodations Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels.
Consumer behaviour and attitudes to F&B have shifted since the pandemic, with some outlets struggling to keep pace. F&B management has traditionally worked to patterns such as time of day or seasonality, using forecasts to predict and manage costs. Some of these are harder than others to prevent.
Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. Lean in on new consumer behaviors–understand what’s driving interest and use it. The post Social Media and the Consumer Buying Journey in Luxury Hospitality (Middle East Edition) appeared first on BCV, a RateGain Company.
Revenue leadership at Frasers Hospitality Pte Ltd believes that technology spend will increase in 2024, with tech infrastructure, cybersecurity, integration, and AI solutions being at the top of the priority list, according to Sheran Loh, Vice President, Revenue Management (Corporate), Frasers Hospitality.
For growing hospitality businesses, a channel manager is a fundamental part of successful revenue management and distribution strategy. In this guide for hospitality professionals, you’ll learn all about Channel Managers, from how they work to what makes great software for your business specifically. What is a channel manager?
They’re managed using the Google Merchant Center and appear on both Google’s Shopping tab and the main SERP. Using online ads is one of the best ways to increase customer reach and build brand awareness, all while encouraging consumers to purchase your products and services. What is the Advantage of Using Google Ads?
What is an OTA channel manager? An OTA channel manager is a tool used to manage online travel agents (OTAs) in a single platform. It is commonly used by hotel sales and revenue managers to update rooms and rates in real-time. Table of contents Why use a channel manager for OTAs? The setup didn’t take long at all.”
For Blank, the most important factor in choosing a technology platform is that it has to show a return on investment (ROI) quickly. He has worked with Procell InSite’s integrated device management platform to help them keep track of the batteries that operate the door locks and hand sinks. There are so many options today,” he said.
As more hotels deploy EV chargers and incorporate charging into their expanding portfolio of guest amenities, there are three ways in which property managers can leverage next-generation EV chargers to improve guest engagement, satisfaction and loyalty.
To manage the level and quality of our brand the way we want to, we pay an extraordinary amount of attention to detail, not least because we want to maintain our dedication to our sustainability goals. As a result, the mosquito population on our islands collapsed and our pest management costs followed suit. Indeed, quite the opposite.
Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online. Your content should be quickly and voraciously consumed by your audience, leaving them wanting more. The average ROI on PPC in 2024 is 200 percent ! Alternatively, you might try yield management, which is also flexible.
The independent hotel industry is often accused of being slow to adopt technology,” says Tymen van Dyl, founder and CEO of hotel-management software provider RoomRaccoon. Employee pushback is another challenge to implementing technology in hotels says Greg Staley, general manager, E-Pro Bot Inc. GS: Guest experience and ROI.
Cvent Budget Management ensures full visibility and accurate collection of spend info, leading to actionable reporting into your ROI. Non-Cvent users can access real-time event data, reporting, and manage one-off events. From small meetings, large conferences, or internal meetings, we've got you covered.
If you skipped that link, their campaign managers should have done better. Create Appealing Ads that Generate Interest If you cant stop your target consumer from scrolling as soon as the search results appear, your conversion rates will always be low. You may have noticed a sponsored ad on top of these results. Definitely NOT.
As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever. From our search engines to our inboxes, average consumers may see up to 10,000 ads daily. Return on investment (ROI). Are there different types of digital marketing?
Customer Relationship Management (CRM) Strategies: Build strong relationships with your guests through effective CRM strategies. Continuous monitoring and optimization are essential: Track key performance indicators (KPIs) like click-through rates (CTRs), conversion rates, and return on investment (ROI).
I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. First, choosing the right partner to manage your metasearch campaigns is key. But hotels definitely care.
Through effective lead generation, you can expand your customer base, increase revenue, and improve ROI. However, if you identify what channels your prospects use, you can get an edge in the game with effective resource allocation and create maximum impact with the highest possible ROI.
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